by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT SEPTEMBER 2013
SEPTEMBER/OCTOBER 2013 CAMPAIGNBRIEF collaborate with people like bio-chemical engineers -- that doesn't happen every day! Gregorio Virgin Mobile -- Doug Pitt. It highlights the type of creative we are doing. It has had huge mass appeal and has been incredibly successful. Johnston Our 'No More Bad photos' campaign for the Sony Cybershot digital camera. It proves our philosophy of deliberately shareable ideas works even with a limited budget. An idea doesn't need money behind it to capture peoples' imagination. And we can prove it worked... it's short-listed in the Return on Investment category for the year's Effies. Carr Sony Bravia -- This work feels wonderfully modern by treading a very fine line. It has the boldness and confidence needed for a great Sony Bravia brand spot. However, there is a truth and delicacy about the messaging that feels incredibly authentic and real. AS A TEAM WHERE DO YOU WANT HAVAS TO BE IN 2 YEARS TIME? Gregorio I'd be disappointed if we didn't win an Agency of the Year award. We want to be known for doing successful work that stands out for being insightful and clever. Just being the biggest is bullshit. We want to be the best. IF HAVAS SYDNEY COULD BE SUMMED UP IN ONE WORD, WHAT WOULD THAT BE? Gregorio Decent. Carr Newsworthy. Johnston Open-mindedness. Coll Potatoes. From left: Alex Carr - Managing Director Phil Johnston -- Head of Planning Anthony Gregorio -- Chief Executive Officer Steve Coll -- Executive Creative Director
Campaign Brief May-June 2013
CBNAT NOV-DEC 2013