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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : Campaign Brief May-June 2013
CANNES LIONS CAMPAIGNBRIEF MAY/JUNE 2013 Get the advanced practical skills to be a creative leader Creative advertising is all about fresh ideas. And if you're looking for a way to freshen up your creative skills or make your next career move, our creative advertising masters program is the course for you. QUT is a well established leader within the industry, and we draw on industry professionals to deliver this challenging hands-on course. You'll learn to unleash your creativity from week one: creative campaign skills c o m m u n i c a t i o n s planning and creative executions products across a wide range of media. Enrol now for July Phone 07 3138 8114, email firstname.lastname@example.org or visit www.qut.edu.au/creative-industries Creative Advertising Masters CRICOS No.00213J © QUT 2013 CI-13-412 19664 ticket to make it easy to bring their loved ones home. Nestlé/Maggi Fusian 'Fists of Fusian' On Maggi Fusian Noodles' Facebook App, people are invited to rewrite the subtitles of a classic Kung Fu movie. This is 'Fists of Fusian', the first film where you write the dialogue. Diageo 'Mixionary' This series of limited edition prints for Diageo is part of their Mixionary mixed drinks and cocktails campaign. Each print is one cocktail, screen-printed with proportionate colour blocks that represent the volume of each ingredient. The info graphic breakdown series includes a Vodka Martini, Cosmopolitan, Bloody Mary, Gin and Tonic, La Primavera, Manhattan, Agave Margarita and Tom Collins. Metallic inks have been used to highlight each of Diageo's Premium brands for each cocktail, and are printed on a KW Doggett's Keay Kolour craft stock. OAK 'Reverse Robberies' What's a Reverse Robbery? It's when a group of guys wearing masks storm a convenience store not to rob it but to stock it with OAK flavoured milk. OAK drinkers could use Facebook to request a Reverse Robbery in their neighbourhood. We hit convenience stores in NSW and Qld. We then took the fight direct to fans, by Reverse Robbing their homes. IKEA 'Klippbok' Swedish for scrapbook, KLIPPBOK is IKEA's new inspirational iPad app. The first of its kind in Australia (and in the world of IKEA), it gives DIY decorators a space to mix'n'match IKEA products to create ideas for their home. With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more. KLIPPBOK is whatever you make of it. Ice Break 'Drag Race Em' When Ice Break, the iced coffee that 'Adds a Motor To Your Day', does an on-pack promo, the agency drag races the hell out of the prizes, obviously. The Monkeys picked up four classic Aussie muscle cars and headed to the strip to settle some scores, Ice Break style. To elevate the desire for the prizes, they created responsive content that allowed fans to get up close and personal with the cars. And after two months of petrol driven mayhem, when the love for the custom cars went into overdrive, they gave them all away to lucky Ice Break drinkers. Art Series Hotels: Overstay Checkout Why do hotels make you check out at 11am if the next guest's not arriving until 6pm? What if no one's booked in for the next night? Why do you have to check out at all? Introducing the Overstay Checkout from Art Series Hotels. If no one checks in, you don't have to check out. Who Gives a Crap: Get Simon off the Loo Who Gives a Crap is a social enterprise toilet paper company that give 50% of their profits to sanitisation projects in developing countries. Naked's solution, have Simon Griffiths, the company CEO pledge to "sit down for what he believed in" on a toilet hooked up to a live web feed and not get up until all the funds were raised. The $50K was raised in 50hrs. TAC: #Homesafely The #Homesafely campaign for The Transport Accident Commission (TAC) by Naked Communications Melbourne allowed the public to send personalized road safety messages to their loved ones via outdoor billboards and radio ads. Users visit the #Homesafely website, write or record their message, then select when and where their message should be displayed to coincide with the commute. James Boag's Draught 'Fascinators' To help steal the attention away from the ladies during Melbourne Cup week, James Boag's Draught handcrafted a range of fascinators, designed especially for blokes, and made them available to wear at the track. In doing so the brand won the hearts and mouths of a city where Victorian beers dominate the tap. Leuka 'The Cannes Couriers' The Cannes Couriers is a bicycle messenger service that turns delivery fees into donations, by delivers letters of career advice between young creatives and the biggest names at the Cannes Lions festival, like Sir John, Nick Law, David Droga and Mark Tutssel. Every dollar raised goes straight to raising money for the research and treatment of Leukaemia. NabTrade 'Don't trade like it's the 90s' An integrated campaign that used Commsecs biggest advantage, a 15 year head start and turned it against them. Dirt Girl World 'Seeds + App' Whybin TBWA created a range of seeds for the popular children's television show Dirt Girl which came with a free App. The idea involved extended the storyline of the show into the backyard where a virtual Dirt Girl would step you through planting, growing and preparing different foods. Art Series Hotels 'Overstay Checkout' (Naked Communications) NZTA 'Flash' - Clemenger BBDO, Wellington
CBNAT JAN-FEB 2013
CBNAT SEPTEMBER 2013