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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : Campaign Brief May-June 2013
FOR THE RECORD CAMPAIGNBRIEF MAY/JUNE 2013 Behrendt - to ECD at Amnesia Razorfish, Sydney Green (right) with Burnett Singapore MD Josh Grace White (right) - with BWM's Ratcliff and Belgiovane Jackson - to CD role at DDB Sydney McGrath - joined TEN as chief brand officer Procter - departed TBWA HK to return to OZ Google, MasterCard, Nike and McCormick. He was also lead cre- ative director of A&E's hit televi- sion series 'Duck Dynasty'. Prior to working at R/GA, New York, Behrendt worked at Crispin, Porter+Bogusky across the Activision, Volkswagen and Best Buy accounts. He was part of the team working on Best Buy's 'Twelpforce' that won the Titanium Grand Prix at the Cannes Lions Festival in 2010. He is also co- founder of PaywithaTweet.com, the first social media payment system where consumers pay using the value of their social network. For that he won the Cyber Grand Prix at Cannes in 2011. TIM GREEN was appointed to the vacant executive creative director role at Leo Burnett Singapore. He replaced Ted Lim who resigned in March to take up the chief creative officer Asia role at Dentsu Asia. He was most recently one of the cre- ative directors at Leo Burnett Sydney where he had spent the past four years. His integrated campaign 'Watermark' won a Titanium Lion in 2011, followed by an Effective- ness Lion at Cannes in 2012. BWM lured Aussie expat creative MURRAY WHITE back home to Australia to take the ECD role of the growing BWM Melbourne office. White relocated from the USA where he has worked as executive creative director and chief design officer of Doner, one of the world's largest independent agencies. Before mov- ing to the US in 2009, White was the international creative director of Springer & Jacoby, Europe. After a two year stint at Publicis Singapore CHRIS ROGERS returned to Melbourne for family reasons. Previous to Publicis Singapore Rogers was at Cummins Nitro and CHE Melbourne. TEN's new chief executive Hamish McLennan, the former worldwide CEO of Y&R, lured for- mer Y&R Australia colleague M A T T MCGRATH to the new position of chief brand officer. McGrath joins fellow Y&R executive Russell Howcroft, who was appointed general manag- er of TEN Melbourne last year. McGrath departed the role of exec- utive chairman of Y&R Brands in October 2008. In more recent times, he was a marketing adviser to Lasoo, and was a board member of Opus Group. McGrath started his career as a copywriter, eventually moving up to creative director at GPY&R Australia and NZ before adding CEO duties when McLennan left for the Y&R world- wide role in New York. After only six months in the chair, JAMES PROCTER, the ECD of TBWA\ Hong Kong, left the company for personal reasons to return to Australia. Procter was previously ECD at Ogilvy Singapore and in October last year was announced as the replacement for outgoing TBWA Hong Kong ECD Mark Ringer. Procter started his career at Clemenger BBDO in his native Australia and went on to become ECD at GPY&R Sydney before moving to Y&R Singapore four years ago. He subsequently joined O&M Singapore for 12 months before leaving in July 2012. Following a huge year of commer- cial growth, The Hallway hired a host of new talent in the first quar- ter of 2013 including creative team DYLAN SOOPRAMANIA and STEVEN HEY, JOSH AITKEN in a senior copywriter role, MOLLIW WHICHELLO in a PR manager role and COSTA FRILLIS in an account direc- tor role. Soopramania and Hey join from Sapient Nitro, and have inte- grated credentials from time spent at DDB, Naked and Momentum in Sydney. Aitken has worked at sev- eral Sydney agencies including six years at Draftfcb, and will be teamed with head of art, Dave Lidster. Creative director DAV TABESHFAR and DONI SAVVIDES, a business director with wide experience on local and national accounts, were appointed to lead JWT's new Perth office. JWT set up the Perth office in October last year after the agency won the business for RAC. Tabeshfar joined from an indepen- dent Perth agency, Groves & Groves. Prior to that, he was with 303Lowe Perth where he co-creat- ed the Office of Road Safety's 'Enjoy The Ride' campaign, which dominated the 2012 Effies, picking up two Gold medals and The Grand Effie. He also played a role in IKEA's D&AD Pencil-winning Rent campaign. Savvides joins JWT from Gatecrasher Advertising where he led the Crown Perth and The Sunday Times accounts. Before returning to Perth he worked on Pacific Brands at Clemenger BBDO Melbourne, involved in the winning pitch for the Bonds business and managing national, integrated campaigns including the Bonds Birthday Project and the re-launch of the Volley brand. DDB Sydney hired awarded cre- ative STEVE JACKSON to a creative direc- tor role at the agency. Co-author of some of Australia's most memo- rable campaigns, Jackson worked at Cape Town's Jupiter Drawing Room before landing in Australia at Publicis Mojo in Melbourne. He then moved to Sydney where he was promoted to creative director at Saatchi & Saatchi, before heading down the road to Droga5, which he departed in July last year. Former head of art at creative shop day&age JASON KILGOUR joined DAVID BACON as joint creative direc- Rogers - to Asia/Pac ECD role at SapientNitro New team at The Hallway: Dylan Soopramania, Steven Hey, Mollie Witchello, Josh Aitken and Costa Fillis Tabeshfar - to lead JWT Perth office
CBNAT JAN-FEB 2013
CBNAT SEPTEMBER 2013