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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : Campaign Brief May-June 2013
FOR THE RECORD MAY/JUNE 2013 CAMPAIGNBRIEF CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM Clemenger BBDO Sydney promot- ed LUKE HAWKINS to creative director, teaming him with Rebecca Carrasco to provide creative leader- ship to the agency. The duo will work together on GE and MLC and will also run their own clients, with Hawkins taking the lead on Wrigley and Velocity. Prior to join- ing Clemenger, Hawkins spent 18 months as creative director of Tongue Sydney, and before that eight years at BMF. R/GA Sydney further strength- ened its expanding team with the addition of BRYAN JONES as senior tech- nical director. An industry veteran with over 15 years of digital experi- ence, Jones joined from Sapient Nitro where he was national tech- nology director, Australia. PAUL FISHLOCK, the former chairman and ECD of now defunct The Campaign Palace, won his case against his former employer, award- ed nearly $270,000 in damages by the NSW Supreme Court. Fishlock - who quit in February 2011 just weeks after the hiring of ECD Reed Collins from Leo Burnett Chicago - sued the agency in August of that year. The first Fishlock knew of Collins' appointment to the nation- al ECD role was after reading the exclusive CB Blog story on January 21, 2011. At the time of Fishlock's departure, CB reported that he did not see eye to eye with Y&R world- wide creative director Tony Granger, who hired Collins to help resurrect The Palace's creative rep- utation. After a year on the Nike Digital Sport team, R/GA New York pro- moted Aussie expat BEN WILLIAMS to creative director. In his new role, Williams will be responsible for leading the creative efforts for Nike+ FuelBand. Prior to R/GA, Ben spent 3 years at AKQA, New York, heading up creative on pro- jects for Sprite and Smirnoff, cul- replace American Chris Ford, left the agency - for family reasons according to a spokesperson. Howlett's departure came three months after the arrival of Steve Back, who took the national chief creative director role in February. Melbourne-based Back will contin- ue to work across all creative cam- paigns out of the Sydney office as part of his role, following Howlett's departure. Ogilvy Sydney head of art and group creative director MICHAEL RASO minating in a Calvin Klein digital AOR win. Before his move to the US, Williams enjoyed stints at sev- eral agencies in Melbourne, eventu- ally setting up his own successful studio. As CD, he will work closely with fellow Aussie expat EVP, Global Chief Creative Officer, Nick Law and the Nike Digital Sport team to help evolve the next gener- ation of Nike+ FuelBand. Ogilvy Sydney ECD BRETT HOWLETT, who was hired by former chairman Tom Moult in August 2011 to was appointed a creative director at CP+B in Boulder, one of four new CD hires. During his career, Raso has worked across three continents, including six years as SVP, group creative director on the MasterCard business at McCann NY, which resulted in the agency's first ever London International Gold. MAT GARBUTT, former creative director of DraftFCB Melbourne, which closed shop back in September last year, joined Fenton Stephens as head of copy, partnering agency principal and creative director, Alex Fenton. Garbutt is working across Fenton Stephens' Melbourne and Sydney offices on clients including Tom Waterhouse, Isuzu Trucks, Dexion and Victoria Police. Amnesia Razorfish announced a major coup with its appointment of R/GA New York's creative director CHRISTIAN BEHRENDT as executive creative director. Named one of AdWeek's Worldwide Top 10 Creative Minds in Digital in 2011, Behrendt arrives with more than 160 awards under his belt. His CV includes some of the world's most innovative and creative agencies. As creative direc- tor at R/GA, New York, Behrendt worked with brands including Garbutt (left) with Fenton - to head of copy role Hawkins - to creative director role at Clemenger BBDO, Sydney Raso - departed Ogilvy Sydney for CD role at CP+B, Boulder Fishlock - won damages from The Campaign Palace Jones - to technical director role at R/GA, Sydney Williams - promoted to CD role at R/GA New York Howlett - departed ECD role at Ogilvy Sydney
CBNAT JAN-FEB 2013
CBNAT SEPTEMBER 2013