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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT JAN-FEB 2013
JANUARY/FEBRUARY 2013 CAMPAIGNBRIEF palette in the same way. We begin with a lot of listening, a lot of dis- cussion, music research and refer- ences and only then will we begin the approach to our original work," says Shave. And of course, focussing on sonic branding in the media and enter- tainment industry requires a niche skill-set from a bespoke team. Head composer Justin Shave (known in the biz simply as Shave) has a diverse history. His first breaks came via the Deep Forest- esque album Siva Pacifica then ARIA-nominated [love] tattoo, whose 12 inch 'Drop Some Drums' was licensed by Positiva and from there landed on Fat Boy Slim's seminal Live at Brighton Beach comp; second single from the album 'The Bass has Got me Movin', reached #1 in the Club Charts and was much sought after for commercial synchronization. From then on it was a heady ride through numerous Top10 UK and Top 5 Billboard hits, gold-selling singles and international collabora- tions, most notably Darren Hayes, the godfather of French disco Cerrone and the Stanton Warriors. More recently, Shave has achieved platinum sales, an APRA award and numerous TVC placements with his co-written and produced tracks for Sydney dance act The Potbelleez. "Shave is the perfect composer/ producer all rounder who has been developing artists' sonic identity with his guidance and production techniques since he began in the industry," says Hill. Instrument and software compa- nies also seek his brand direction with Native Instruments Berlin and Fairlight commissioning the likes of unique instrument creation, beat libraries and software music demos. EP/Music Supervisor Charlton Hill has over 15 years experience in the music, film and television industries in roles ranging from major recording artist, label opera- tor, post-production supervisor, studio manager and actor. He has recorded and toured around the world (with the likes of John Mayer) but also holds an econom- ics/marketing degree and has run numerous music businesses. Hill has been a three-time guest judge on the Australian Creative's Hotshop awards panel and was also asked to speak at the highly regard- ed AGIdeas International Design Week on the art of 'sound as design'. New to the UV team is experi- mental sound designer and broad- cast engineer Matt Perrott. He started his career mixing movie trailers before moving into advertis- ing and promos working on premier jobs with clients including Lexus, Bundaberg, Johnnie Walker, Coke and many more. Perrott is only recently back from London where, for two years, he worked with Discovery Channel, Soho Square Studios, Evolutions and directly with agencies including JWT and Hoggarth WW. During this time he was also head-hunted to work with Kaiser Sound Studios in Amsterdam. "Matt is an essential addition to the UV team bringing a unique, well researched approach to sound design and the assurance of final delivery to broadcast," says Hill. Also joining UV this year is mod- ern orchestral and screen composer David Barber. David studied both composition and performance most notably under Martin Armiger at the prestigious Australian film school AFTRS. Equally accom- plished in orchestration, program- ming and composition, Barber has worked as part of the music depart- ment for feature films such as Red Dog as well as being a member of the score preparation team for Happy Feet 2. He has also been a regular guest lecturer in screen music at AFTRS as well as being invited to speak at the annual Glories of The Screen event hosted by the Australian Composers' Guild. Composer/sound designer Xavier Fijac rounds off the team as a regu- lar contributor. He recently com- posed the music and soundscape for SBS's interactive documentary project on Redfern's The Block. As a long standing member of AFI award-winning, experimental band Decoder Ring, he has also toured with Coldplay and played The Big Day Out and Splendour in the Grass. Uncanny Valley wrapped up 2012 by officially launching a four studio facility with dedicated live record- ing room and vocal booth in Glebe. Housed in the same building is Plasma - audio guru and award winning broadcast engineer Andy Wilson's company. "It's nice to have a space we're proud of" says Hill. "..and conveniently we have a gas- tro-pub on the corner," adds Shave. Always a sociable bunch, Uncanny Valley also throws regular pop--up events around town includ- ing secret dance parties (its brother entertainment agency is QCE), film screenings and gigs (with Curious Film). Fun loving as it all may sound, rest assured the team is healthily obsessed when it comes to the art of composition, music production and the uncanny art of sonic branding. More info: uncannyvalley.com.au or email@example.com artofsonic branding 'Crazy Cat Lady' for ABC3 Jim Beam 'The Call' for The Works Platinum single 'From the Music' - The Potbelleez Roller Derby Extreme for FremantleMedia Ryobi Cup Cricket for Resolution
CBAT NOV DEC 2012
Campaign Brief May-June 2013