by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT JAN-FEB 2013
CAMPAIGNBRIEF JANUARY/FEBRUARY 2013 NZ AGENCY OF THE YEAR Auckland Philharmonia Orchestra - It just makes you feel good Pepsi Max 'Bromitment' Worthington (left) and Garrett: "To achieve such remarkable results on the world stage, across a wide range of clients and categories, in difficult financial conditions makes me incredibly proud," says Garrett across a wide range of clients and categories, in difficult financial con- ditions makes me incredibly proud. It's testament to the continued evo- lution of the agency, and our focus on result-generating creativity," says Garrett. In 2012 the Auckland agency punched above its weight within the 288-office BBDO group, accumu- lating more Lions than any other BBDO office worldwide. "The standard of work at Cannes was exceptionally high last year, so it's great to see Kiwi creativity and effectiveness being recognised on the world stage," says Worthington, who was also president of the promo and activation jury. With a credit list so expansive, one would be forgiven for believing the agency was a 200 plus or 800 strong team, but at just 80 people, ColensoBBDO is a more nimble operation than first expected. Not satisfied to rest on its laurels, the agency introduced four new capabilities to its offering in 2012, including: Retail, Social Innovation, Shopper Marketing and PR. With a disproportionately high percentage of FMCG clients who are placing more and more empha- sis on shopper marketing or trade Amnesty - Sentences you based on your Facebook timeline V Energy - Record sales and a No. 1 single BNZ - Good or bad it got people talking about money Worthington: "At the end of the day it's all very well being named the best agency in the world, but it wouldn't mean much if someone else won best agency in New Zealand" Garrett: "Our approach has always been harnessing the power of creativity to produce great outcomes for clients. We know that great work, works and this recognition at Cannes highlights the link between creativity and effectiveness"
CBAT NOV DEC 2012
Campaign Brief May-June 2013