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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT JAN-FEB 2013
JANUARY/FEBRUARY 2013 CAMPAIGNBRIEF rate pieces of work on behalf of 11 different clients including Levi Strauss, Mars Petfoods, DB Breweries, Frucor Beverages, and State Insurance. The agency also walked away with the title of the fifth most effective agency in the world based on the latest Global Effie Effectiveness index along with the top performing Australasian agency at Spikes and Caples plus had more nominations than any other agency at D&AD. Raising a winning flag on home turf, Colenso BBDO took home 37 Axis Awards (29 more than its nearest competitor). The performance at Cannes and the ranking in the world on the 2012 Effie Effectiveness Index as Australasia's most effective creative agency indeed capped off the year for the agency. In an earlier inter- view with CB, Nick Garrett, the agency's managing director said: "Our approach has always been harnessing the power of creativity to produce great outcomes for clients. We know that great work, works and this recognition at Cannes highlights the link between creativity and effectiveness." Colenso's work for DB Breweries' Export Dry and Monteith's brands won a total of eight Lions. 'The Wine is Over' campaign for DB Export Dry took two Silvers and two Bronze Lions, including a Silver in the hard-fought Titanium and Integrated category, while Monteith's 'Sorry about the Twigs, Folks' work was awarded two Golds, a Silver and a Bronze. Other Colenso campaigns to win Lions included the 'Donation Glasses' fundraising campaign for Pedigree that won a Gold Lion; and Mountain Dew Skate Pinball for Frucor, which won a Silver and two Bronze. "To achieve such remarkable results on the world stage, Monteith's - A simple twig started a conversation about real fruit BBDO After winning more Cannes Lions than any other Australasian agency last year, Colenso BBDO was ranked #1 most awarded agency in the world by The Big One Report. For a record sixth time in the 15- year history of the awards Colenso BBDO, Auckland is Campaign Brief's New Zealand Agency of the Year. NEW ZEALAND IAG State Insurance - Now NZ's most preferred insurer Mountain Dew - 3D tagging of Google Maps
CBAT NOV DEC 2012
Campaign Brief May-June 2013