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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT JAN-FEB 2013
NSW AGENCY OF THE YEAR CAMPAIGNBRIEF JANUARY/FEBRUARY 2013 WHYBIN\ THE YEAR 2012 CATAPULTED Whybin\TBWA, Sydney into the number one spot in awards rank- ings in Australia with a vast array of work for NRMA, Tourism New Zealand, MJ Bale and Taronga Zoo amongst others. Between Whybin/TBWA, Eleven PR, Integer and Digital Arts Network, the central creative team feeding the group garnered the greatest number of awards, for more pieces of work, for more clients, across more disciplines, than any agency in the country. "When we arrived the place had a bit of an award drought and had lost a couple of big bits of busi- ness," says executive creative direc- tor, Dave Bowman. "But we have really seen the place start to shine again. The Won Report came out a few weeks ago and named us as the most creatively awarded agency in Australia over the last year and the 9th most awarded advertising agency in the world." Coupled with virtually no client losses in the last three years he admits the team had harboured hopes for a win this year, although awards can be famously unpre- dictable. In summary Whybin has snagged 12 Agency of the Year awards (B&T, AdNews, Mumbrella and Campaign Asia Pacific) as well as Creative Agency of the Year at ADMA - including four Gold, five Silver and seven Bronze gongs. Others in 2012 include two Gold, four Silver and two Bronze Lions at Cannes; two Gold and two Bronze at New York Festivals; four Gold, five Silver and seven Bronze Spikes; three D&AD book entries; five Silver and two Bronze at AWARD; three Gold and three Silver nods at The Caples; four silvers and a bronze at AdFest; three Gold and one Silver at IAB Mixx; plus Best of Show and five wins at AIMIA. In addition there is a string of EFFIES, Australian Content Awards, Webby's and MAA Worldwide Globe Awards. It is an exhaustive and exhausting list for a body of work that is very deserved of such accolades. The insights and ideas from Whybin in 2012 were consistently fresh, new, unusual, engaging and with a quirk factor the market has come to expect from the Burton/Bowman NRMA 'Car Creation' -- They built an entire working car out of all the parts their competitors didn't cover NRMA 'Car Park Challenge' -- A game that used NRMA accident data to accurately predict repair cost
CBAT NOV DEC 2012
Campaign Brief May-June 2013