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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT JAN-FEB 2013
CAMPAIGNBRIEF JANUARY/FEBRUARY 2013 AGENCY OF THE YEARCLEMENG In an unprecedented fifth year in a row, Clemenger BBDO Melbourne has trumped all rivals to once again take out the coveted Campaign Brief Australian Agency of the Year title. All it took was a focus on their mantra: 'The Work, The Work, The Work'... IT'S BEEN ANOTHER STELLAR YEAR for the most awarded agency in the country, not only at the creative shows, but also at awards that hon- our effectiveness. Clemenger BBDO Melbourne currently holds the title of most effective agency in Asia-Pacific, having won its second Agency of the Year at the 2012 Asian Marketing Effectiveness Awards (including the Grand Prix for NAB 'Break Up'); as well as the Grand Prix for Creative Effectiveness at this year's Spikes Asia. In the Global Effies Index, the agency was ranked number six in the world, with its nearest local competitor at number 91. The prestigious Gunn Report has just released its 2012 list and Clemenger BBDO Melbourne is ranked number one in Australia, alongside sister agency, Clemenger BBDO Sydney. Closer to home, Clemenger BBDO Melbourne snared the 2012 AWARD Agency of the Year title and at the recent Australian Effie Awards, was the only agency to win five Effies across three clients, including the only awards handed out for ROI - the toughest of all effectiveness criteria. The agency also wiped the floor at the MADC Awards, snaring eight Gold, six Silver and 18 Bronze awards along with the coveted MADC Agency of the Year Award. Proving creativity and effective- ness is the dream combo for smart marketers, Clems Melbourne also seized some of the biggest blue chip brands in the country over the last year, including Bonds, Australia Post, Exxon Mobil and all of the CUB business, including flagship brands VB, Crown and Cascade. Along the way it also picked up Optimum, Pedigree, Origin Energy, state government business includ- Dulux 'Surf Club Project' -- Part community service, part demo of paint durability Dirty Granny 'Shocked Oldies' -- We all know what these old guys are looking at
CBAT NOV DEC 2012
Campaign Brief May-June 2013