by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : CBNAT JAN-FEB 2013
JANUARY/FEBRUARY 2013 CAMPAIGNBRIEF first yearonahigh his blog, Mr Blanc. Inspired by the motto "shoot first, ask questions later", the site combines White's evocative photography with off-beat Q&As and interviews; his subjects come to life in vivid visual and semantic poses. Focusing on "pas- sionate and talented men of all descriptions", it profiles the likes of rock'n roll star and actor Tim Rogers, Rohan Anderson of Whole Larder Love and surfboard guru Jesse Watson. White is joined on the books by the irrepressible Will & Ed, who earned their stripes on Wit Down Under, a hit Belgian reality TV show filmed in Australia in 2006, and were then shipped to Europe to film their own series, Outback TV. A rude, crude and hilarious take on two Aussie lads let loose in Belgium, the pair even recorded a hip-hop track for the soundtrack. After a couple of years apart, Will working as a producer on the top- rating Melbourne TV show, Before the Game, and Ed refining his skills at the VCA film school, the two have re-united at Mr Smith. As well as being a great filmmaking team they both draw on a strong comedy writing background. The newest team member is accomplished branded content direc- tor Sam Wark, whose first project this year has been a series of evoca- tive films for the Barossa Vintage Festival, Australia's largest and longest running wine tourism event. Mr Smith has also been nurturing other young filmmakers. One recent project was a Facebook competi- tion, a 30 day countdown to the launch of Opel in Australia. Styled like an advent calendar, a new page was unveiled each day to reveal a short film -- Mr Smith created 16 original films for the project using six talented filmmakers. "It was a great opportunity for us to find, and work with, young, vibrant people, who are highly skilled with the lat- est technology," says Nicol, "and to experiment with new ideas and pro- duction models." As for what the next 12 months will bring, MacLean and Nicol are excited by the prospect of juggling projects in the US and Europe, while continuing to meet the grow- ing demand in Australia. They're also eager to watch the high-calibre team they've assembled continue to blossom and thrive. They chose the company name Mr Smith because it didn't pigeonhole them into one area or way of working -- an approach that's paying off. Already, their second year promises to be busier than their first. And when either needs a bit of thinking time, or space to throw an idea around, there's always a couch upstairs and that collection of vinyl to spin.
CBAT NOV DEC 2012
Campaign Brief May-June 2013