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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : Nov Dec 2010
TVC PRODUCTION 42 CAMPAIGNBRIEF NOVEMBER/DECEMBER 2010 THE AUSTRALIAN CARTEL HERALDING FROM LONG-TERM key positions within one of Australia’s leading production companies, those at Cartel plan to take on the production world with their person- al model and approached that’s based on strong collaboration with the agency professionals they deal with, from beginning to end. Their business approach is more relaxed than formal, creating a real- ly positive tone. Described as ‘tal- ented good guys, but with a killer instinct for production’ the Cartel mob ensure their customers get what they want – standout produc- tion execution, that’s an enjoyable process along the way. Production values are key for suc- cess. Says Executive Producer Damion Tiernan: “For every dollar someone spends with us we need to 2010 has seen the launch of a new player in the TVC market, Cartel Film Production, a collective of creative and experienced directors and producers who now come together under an energetic and revived new brand. The organisation is headed by four key partners: highly awarded director Gerard Lambkin and producer Damion Tiernan, together with up-and- comer director Tristan Houghton and seasoned producer Darren Heta. make it look like they’ve spent a $1.50. It’s about making the film / commercial look like the budget was bigger than it actually was.” With operations based in Brisbane, Cartel is in the perfect position to better compete with their southern counterparts on cost and value for money. They are also very competitive from a talent per- spective – Lambkin has won numerous directing and cinematog- raphy awards and Houghton’s work has already received industry recog- nition. Both directors are cinematogra- phers in their own right, which proves a valuable and creative weapon in their arsenals. Efficiencies aside, Lambkin and Houghton find the hands-on approach of being behind the cam- era a great asset in the creative process. A total understanding of the images they create and the abili- ty to be right there in the action are key strengths to the way in which both men operate in preproduction, right through to shoot and post. The guys at Cartel bring a relaxed yet professional approach to TVC production and genuinely enjoy what they do. With a combined experience of over 35 years in the industry this “new” brand sure know what they are doing. Says Lambkin: “We’re blessed that we love our jobs and that we get to work with great people. Creativity and the idea will always be para- mount. It’s the core of what we do and it’s what keeps us interested. We’re excited by the future of our industry and what lies ahead.” Fom left to Right: Gerard Lambkin - Director, Damion Tiernan - Producer, Tristan Houghton - Director, Darren Heta - Producer ACT For Kids ‘Face Up’ (Mojo) - Gerard Lambkin Sunsense ‘Seagull’ (AJF) - Tristan Houghton Honda ‘Night Lights’ (DraftFCB) - Gerard Lambkin Enjoy the extra benefits when you upgrade to BestadsPRO for less than $3 per month. Whether you are currently a www.bestadsontv.com member or not, upgrade to BestadsPRO, which offers extra benefits that should prove to be indispensable to your everyday job. BestadsPRO Membership is only US$30 per year - less than half the price of other creative ad sites with far less benefits. * BestadsPRO Membership lets you access every Archive video - going back to 2003. Membership gives you access to any pay2see content as well. * BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now affordable. (And Suits, it’s useful in pitches). * Your own expanded YOUR SPACE page with 500meg of space to upload all your best work plus CV and photo - with optional links to your Facebook and Twitter pages. When you’re job hunting, simply email the link to your YOUR SPACE page. * Full access to the complete Bestads Rankings (by Agency, Country, CD, Creative, Director, Production Company, etc) - going back to 2003. * Full access to the Bestads Members Directory - you can now view the YOUR SPACE pages of over 86,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues! * Be a part of the global creative advertising community.
CB NAT FEB 2011