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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : Nov Dec 2010
FOR THE RECORD 4 CAMPAIGNBRIEF NOVEMBER/DECEMBER 2010 Farndale [left] and James - to CD gig at TBWA\ NZ Coll - to ECD gig at Euro RSCG, Sydney Dean - resigned the ECD gig at Euro RSCG, Sydney Hoelter - departed the CD gig at the Palace, Sydney Elton-Bott- Marketforce Perth to Whybin’s Sydney Lagana - left Saatchi’s for Goodby’s, San Francisco After a stint at WRC he moved to Sydney in 2007, freelancing at The Furnace, JWT, M&C Saatchi and The Campaign Palace. (Grieve also found a seat at the startup Ward 6, creating work that helped them win the Emerging Agency of the Year award.) Art Director Kim won a Gold Lion as a junior at Mojo Sydney. He caught the eye of Nick Worthington and spent two years at Mojo Auckland, being named Best Young Creative in Australasia in 2005. After a short stint at BBDO Singapore, he headed back to Sydney to join 303. After several months on a free- lance basis, former Saatchi creative team Connan James and Craig Farndale were appointed creative directors of TBWA\Tequila\, Auckland. The team have a wealth of experience gleaned from most of the major agencies in the country. In fact, both worked for TBWA\ Whybin more than a decade ago on clients such as adidas, PlayStation and Nissan, all of which are still with the agency. Over his career, James has worked as a creative director at two agencies and been creatively responsible for some of the largest accounts in the country, including Tourism New Zealand, ANZ and Telecom. Similarly, Farndale has worked at DDB, Y&R, M&C Saatchi and, most recently, Saatchi and Saatchi. Steve Coll, most recently a creative director at AMV BBDO, London, was lured to the executive creative director gig at Euro RSCG Australia, replacing Rowan Dean, who has left the agency after four years in the role to take on other projects. A native of Ireland, but no stranger to Australia, Coll began his career in advertising in 1995. In 2000 he travelled to Sydney to a writer gig at George Patterson. During that time he won the agency’s first Cannes Lion in five years. After four years at Patts he joined Leo Burnett as creative group head on McDonald’s, Bundaberg Rum and Subaru. He was responsible for co-creating the awarded ‘Inner Child’ spot for McDonald’s, recently ranked sev- enth in the Campaign Brief Australian Ads of the Decade, and the Clio-awarded ‘Only in Australia’ spot for Bundaberg Rum. In 2008 Coll returned overseas and joined AMV BBDO, London, as creative director on Walkers Crisps, one of Britain’s biggest selling brands, and wrote the recent Walkers ‘Sandwich’ campaign. Dean, who has been a regular on The Gruen Transfer this year, told CB: “In the last four and a half years the agency has performed at its creative best in over a decade, including overtaking The Campaign Palace and JWT in the CB Hot and Cold chart with work that has been awarded at Cannes, D&AD, Adfest, Clio, Caples, ADMA and elsewhere.” The Campaign Palace Sydney cre- ative director, Cameron Hoelter decided to leave the agency, effec- tive December. Hoelter joined the Palace in February 2009 after a highly awarded stint with Clemenger BBDO, Melbourne. Says Hoelter: “It’s been a fantastic experience being at one of Australia’s iconic agenices. And it’s been a real privilege working with Paul Fishlock. I wish Paul, Mark and the Palace team every success in the future.” George Patterson Y&R, Sydney has moved one of the agency’s brightest copywriters, Michaela Brown into a planning role, and appointed of a new senior team, Luke Simkins and Hamish Spencer. Spencer is an experienced writer, with roles at Whybin/TBWA and Publicis Mojo, his work recognized at Cannes, AWARD, The One Show and D&AD. Simkins has worked at Saatchi & Saatchi and Leo Burnett where he worked on the McDonald’s ‘Name It Burger’ campaign - the most effective burg- er launch in McDonald’s history in Australia. Marketforce Perth art director Julia Elton-Bott joined Whybin/ TBWA/Tequila, Sydney, following her husband, Ryan Albuino, who recently joined Clemenger BBDO, Sydney with creative partner Andrew Chu. Elton-Bott has been one of Perth’s leading creatives for the last five years. Her career kicked off on a high note when she won AWARD School in WA and nation- ally (the only WA winner to do so) in 2003. She has regularly been in the top 10 of Campaign Brief WA’s Creative Rankings and was #3 on this year’s list. After many years at Saatchi & Saatchi Sydney, top creative Vince Lagana departed the agency to join Goodby, Silverstein & Partners in San Francisco. Lagana was one of Saatchi’s most awarded creatives, recognised by D&AD, Cannes, New York Festivals, London Festivals, Clio, The One Show, The Spikes and AWARD. This year Lagana - together with writer, Steve Jackson - walked away with five Gold lions at Cannes and another three gold at the Spikes for their Toyota Country Australia Border Security campaign, the agency’s most awarded campaign ever - included in CB’s Top 30 Commercials of the Decade in December last year. Lagana told CB: “It’s a little hard to leave Saatchi’s after so many great years. I’ve been lucky to have worked with so many talented people during my time here. But it’s time for me to pursue the next chapter in my career and I’m excited at the chal- lenge to be doing it with Goodby, Silverstein & Partners.” Oliver Maisey joined McCann Worldgroup New Zealand as cre- ative director after three years at BBDO Dubai. He takes over the creative role from Ben Lightfoot, who has held a joint role as creative director/managing director since McCann WorldGroup reopened its Auckland office two years ago. Maisey has held numerous high profile positions in New Zealand. He was previously ECD of Maisey - to CD of McCann Worldgroup NZ Changes at GPY&R - new team Simkins and Spencer flank copywriter Brown, who moves to planning role v
CB NAT FEB 2011