by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September 2010
49 SEPTEMBER/OCTOBER 2010 CAMPAIGNBRIEF POST PRODUCTION 48 CAMPAIGNBRIEF SEPTEMBER/OCTOBER 2010 RESOLUTION DESIGN’S PREMISES started life in the early 1800s as one of Sydney’s first sandstone build- ings in Burton Street. The actual building seems to be conducive to inspiration, having previously been home to a well-known artist in the 1970s and the iconic Campaign Palace in the 1980s and early 90s. The renovation of the building in 2004 personifies Resolution’s com- mitment to bringing energy, life and passion to whatever they work on. Behind the original 200-year-old walls are 5 cutting edge design and compositing suites that have been described as a cross between a bou- tique hotel and a state-of-the-art L.A . or London based visual effects facility. Over the last decade the team has grown to 12 talented, creative indi- viduals who though collaboration bring about unique results. Says Resolution creative director Tim Dyroff: “We’ve always tackled our projects in a fresh and original way. We’re always striving to move the goalposts to be known as indus- try leaders.” This fresh approach is visible itself in the building's interiors, as Resolution strives to move away from the generic and the expected, creating a different way to work. The light filled rooms are inviting and warm (no doubt helped by the fireplaces in Winter) and offer clients, designers and animators an inspiring environment to work in. Resolution has always been about pursuing new directions of thought and possibilities, and the unexpect- ed. Whilst best known for its design roots, a look at the broad range of high-end work on the showreel may surprise many. The visual effects work on last Summer’s Coke ‘Open Happiness’ (directed by Josh Frizzell) for Ogilvy is a good exam- ple of blurring the real and the unreal. “There are over 50 visual effects shots in the spot but we invite you to notice one,” says Dyroff. Similarly Resolution has enhanced the stunning aesthetics of the Dow ‘ Snow & Fire’ campaign (directed by Iain MacKenzie) for Draft FCB Chicago, as well as creating an organic fluid surround on Nissan ‘Ink’ (directed by David Denneen) for Whybin\TBWA Melbourne. Adds Dyroff: “We have also worked on some great animation TVCs as well as broadcast design projects including Wicked’s ‘Pole Dancing Geisha’ (7,9,11), Fisher & Paykel (Clemenger BBDO), ‘Amaze Your Mind’ (BBC) and the 2009 IF Awards. Whilst a large proportion of Resolution’s business is local and international television commer- cials, they’re seeing growth in branded content as well as print and web design. “The Wicked Energy Drink and MTV Award campaigns are great examples of our ability to design, supply and adapt our creative work for various integrated media”, says Dyroff. The demands of a changing media landscape have also seen demand Behind a simple street façade of 22 Burton Street Darlinghurst lies a creative space known to many in the advertising industry. However, there is always more than meets the eye at Resolution. The work produced by this company can be as surprising as the real estate at this address. DESIGN: INSIDE AND OUT for iOS apps as well as live action direction and post integration. Resolution’s NRMA ‘Baby’ cam- paign (MercerBell) is a good exam- ple of the latter, with Resolution handling all aspects of the produc- tion and post. The campaign was recently awarded Mumbrella’s Ad of the Month. With such a demand for good local design and effects work, as well as growth from international markets, Resolution has also trans- formed its production department. Production Co-ordinator Lara Allen has joined the ranks from Prime Focus London after working on features including Harry Potter ‘The Order of the Phoenix’, Hot Fuzz and 10,000 BC. Roy De Giorgio has also just start- ed as executive producer, who has over 16 years broadcast experience spanning from advertising agency to production company, television to content and documentary. His work has been awarded at Cannes, AWARD, The One Show, D&AD, and the New York Festivals. De Giorgio was introduced to Resolution while working together on the multi-awarded long form branded content project ‘Six Beers of Separation’ (@radical.media and BMF). “Tim and his team were incredible. We definitely have a shared ideology about the work we want to be doing,” says De Giorgio. Resolution’s high-end approach doesn’t always require high-end budgets, or complex animation. Their recent work for energy drink Coca Cola Mother (Smart) required them re-creating live action spots (using stick figures) that had been banned by the Advertising Standards Bureau (ASB) due to excessive, gratuitous violence. “Everybody loves those spots, and the team had fun making them. I’ve been assured no stick fig- ures were harmed during produc- tion”, says De Giorgio. Design excellence is what defines Resolution. It manifests itself in their work, their approach, and their space. Inside and Out. Dow ‘Snow’ (DraftFCB, Chicago) Wicked ‘Pole Dancing Geisha (7, 9, 11) Resolution suite in Burton Street, Darlinghurst, once the home of The Campaign Palace UP FRONT CB CAMERA THE FBINOCANNESDOPARTY 200 of advertising’s finest celebrated Australia’s success at Cannes this year at FBI Recruitment’s ‘No Cannes Do’ party at the King Street Loft, which was proudly spon- sored by Electric Art. This is the seventh year the event has been held with evening drinks replacing the traditional lunch. Here are some photos that survived the night. Sponsored by ELECTRIC ART Dejan Rasic (Colman Rasic) Bruce Bigelow (Electric Art) Ben Colman and Dejan Rasic (Colman Rasic) Terri Sissian (Terri Sissian Public Relations) Simon Cox (freelance) Heather Jacobs (CB) and Jason Vare (freelance) Stuart Vidler (Ogilvy) Georgie McMaster (FBI) Freelancers Geoff Reid, Sarah Marshall and Paris Giannakis Richard Morgan (BMF), Russell Smyth (Ogilvy) Carolyn Diamond (freelance) Play god. Electric Art. Creative Retouching and 3D. www.electricart.com.au Hamish Grieve (freelance) Derrick Kim (freelance) Matt Smith (BWM), Stephen Stewart (photographer) Damian Fitzgerald (Three Drunk Monkeys)
May June 2010