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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September 2010
RADIO 30 CAMPAIGNBRIEF SEPTEMBER/OCTOBER 2010 Canberra is the first city outside the metropolitan capitals of Sydney, Melbourne, Brisbane, Perth and Adelaide to launch a digital radio trial. The trail, which commenced last month(August), is the next step in making digital radio services available to all Australians. Joan Warner, chief executive officer, Commercial Radio Australia said: “The Canberra trial will provide valuable expe- rience for regional radio broad- casters in working with the DAB+ signal, equipment and functionality, while we as an industry continue to work with the Government on a public commitment to prioritise the allocation of enough spectrum for the rollout of digital radio throughout the rest of Australia.” Although the DAB+ signal is at low power for the trial it is already expected to cover a large part of the Canberra area. The second phase of the Canberra trial expected to begin this month (September) will be the transmis- sion of the test signal directly into Parliament House. “Transmitting the DAB+ trial sig- nal into Parliament House will allow us to identify any challenges that buildings of this type may pre- sent to the DAB+ signal and at the same time provide a real example of the benefits of digital radio services to all MPs and Senators,” said Ms Warner. A DAB+ trial in Darwin has also been announced. Hot 100 and Mix 104.9 and a digital only service called Top Country NT began broadcasting in DAB+ from last month (August) and an addi- tional new digital only station is also planned. Through a digital radio trial many Darwin radio listeners will be able to experience digital quality audio, robust transmis- sion, text and images on screen, plus pause and rewind on some receivers. Leading retailers Harvey Norman and Dick Smith will be supporting the digital radio trial in both Canberra and Darwin by stocking DAB+ radios to allow listeners to sample the new trial services but consumers need to remember that until the Government commits to mak- ing provision for DAB+ digital outside of the five major cities, these services will remain trial services. All sectors of the radio indus- try have made detailed submis- sions to the Federal Government’s Digital Dividend Green Paper requesting the allocation of vacated VHF Band III spectrum for digital radio as analogue television switch- es off and that this allocation take precedence over the reallocation or sale of this spectrum for other new services. Canberra and Darwin trials for digital ‘The cover of Campaign Brief was designed by the winners of the 2010 Siren Awards Tom Martin and Julian Schreiber from Clemenger BBDO. Melbourne. Photography by Christopher Tovo. Representing 126 radio stations, reaching 66% of regional Australians, we can solve your regional radio advertising puzzle with just one phone call. To find out more contact Regional Mediaworks 02 8347 9400 or firstname.lastname@example.org
May June 2010