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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September 2010
19 SEPTEMBER/OCTOBER 2010 CAMPAIGNBRIEF THE INDUSTRY 18 CAMPAIGNBRIEF SEPTEMBER/OCTOBER 2010 Their compatriot, Micah Walker, ECD, Publicis Mojo Sydney, has spent most of his professional life outside the US. Walker started his career at Leo Burnett Chicago, then spent two years working in Asia before going to Warsaw. From there he came to Leo Burnett Sydney for two years before going to Fallon London where he was joint CD. He returned to Australia three years ago. “My wife’s Australian, and so now are my two daughters,” he says, on his reasons for being here. “I like Australians, and have some really genuinely good friends here. I also believe there’s still a great opportu- nity in Australia to do great work without the corporate and layered structure that often exists in the US. My wife hated London, and be lying if I didn’t say there were things I missed about working there, but I do believe you can do great work anywhere, and Australia’s very lovely anywhere.” There’s also an American at the creative helm of Publicis Mojo Melbourne, with Franklin Tipton joining the agency in January 2010 from Goodby Silverstein & Partners, San Francisco, where he was ECD on the Sprint and Zynga business. He’s also worked at Crispin Porter + Bogusky Miami, Fallon Minneapolis and Mother in London. Tipton came to Australia for an adventure, and professionally he was looking for a new challenge. “I wanted to be thrown complete- ly off my usual game and see what happens,” he says. “It should be said, I’ve always enjoyed the com- pany of the New Zealanders and Aussies I’ve worked with over the years. I love humour and art. I wanted to see what living away from familiar things did to my sen- sibilities. And I came because it’s really not that difficult these days. Minneapolis and Miami are not ter- ribly different from Melbourne in terms of living standards and tech- nological offerings. The difference lies in recognising and appreciating the nuances of a distant culture.” This realisation that you can pret- ty much choose to live where you want and continue your career, that you don’t have to sacrifice career opportunities for geography, is what convinced Craig Davis to come home after a decade working over- seas. That, and the fact that he wanted to bring his wife and three kids back to grow up closer to the beach and spend time with their grandparents. “There’s a lot of healthy things that are part of growing up in Australia that are pretty hard to find elsewhere in the world,” said Davis, at the time of his appoint- ment. “There’s a lot of other things to recommend London, New York and Paris, they are great cities, but I’m from this part of the world and want to spend time outdoors and have the kids spend time riding bikes and surfing.” In 2009 he left his role as global creative director of JWT and after a six-month break, joined Publicis Mojo Australia and New Zealand as chief creative officer and co-chair- man, based in Sydney. He replaced Darren Spiller who moved stateside as national chief creative officer of Fallon USA. David Droga, founder of Droga 5 and former global creative director of Publicis and another of Australia’s top advertising exports isn’t ready to move back yet, but admits opening Droga5 Sydney gives him a good excuse to come home more often. In the meantime, South African- born Duncan Marshall, a founding member of Droga5 New York, moved to Sydney in June this year as ECD. The British national has spent the majority of his career in the US and the UK, working at Saatchi & Saatchi London before moving to New York in 2003 as joint-ECD of Publicis New York. Apart from good coffee, part of the attraction was that he consid- ered much of the world’s best cre- ative work to be coming out of Australia these days and that the talent is here in spades. He says: “The clients are great, like brave ideas and enjoy working collaboratively. Good ideas seem to move faster through the system here than anywhere else I have worked - generally speaking it’s a happy creative department that’s out making stuff, however busy it is. The Australian economy is also healthier than most other places on the planet, which is obviously good for a growing company like ours. It’s good to be here as it’s all hap- pening. On top of all that - Rotisserie chicken shops. Amazing.” Marshall works under British born creative chairman David ‘Nobby’ Nobay, who first come out to Australia from Hong Kong in the mid 90s, when he formed his own agency Wells Nobay McDowell. After stints in London and New York, he was hired by Saatchi & Saatchi, Sydney as ECD in 2003. British-born Jay Furby, who is now creative director and partner of JayGrey Sydney, spent his early career at Lowe Howard-Spink, London. He came to Australia in 2000, after a stint in Singapore and has worked at Saatchi & Saatchi Sydney, DDB and Arnold. What attracted him to Australia? “I came here because I thought it was a place to do interesting work and I always loved the award annu- als of old with portraits of Ron Mather, et al, sun tanning them- selves while judging the award annual ... very alluring,” he says. “It has proved to be a fertile creative ground but needs to keep moving forward as what it lacks in budgets it has to make up for in innovation and smart thinking.” Likewise, the Brits who move to New Zealand tend to fall in love with the lifestyle and stay. Mike O’Sullivan, partner and ECD of Droga5 Auckland, was born in Northern Ireland, and retains his Irish nationality, but has worked in New Zealand for the past 16 years. He was just 26 when he left Y&R London with Paul Catmur to move to the other side of the world. “Catmur and I met Y&R New Zealand when we were working at Y&R London. They offered us a job and it seemed like a good idea at the time. I was only 26. What makes me stay? The people, the ocean, and the ease of everything.” More recently, British-born Angus Wardlaw joined Saatchi & Saatchi Auckland as creative director in April this year after spending his career in the UK. He had seven years at Euro RSCG London, fol- lowed by four years at Clemmow Hornby Inge (CHI) London. “I’ve been here for three months and really looking forward to a little antedeluvia as rain is partly why I came to get away from,” he says. Wardlaw reports to ECD Dylan Harrison, a highly awarded Aussie expat who spent 13 years in London, 10 of them at DDB. Says Harrison: “After all those years in London, I couldn’t resist returning to the region. It’s not often you get the opportunity to work for an agency as creative as Saatchi’s and in a market as dynamic as New Zealand’s.” Andy Blood, ECD of TBWA\ Whybin Auckland, who has been in New Zealand - with an 18 month break - for the past 12 years, also relocated from England. Blood worked in London for eight years, mainly at RKCR, and then moved to New Zealand in 1998 to join Saatchi & Saatchi. After four and a half years there, he went to Singapore for 18 months, and then got a call from TBWA\Whybin chief executive Dave Walden to come back to New Zealand and work at TBWA, which he did. Nick Worthington, the ECD of Colenso BBDO Auckland, is anoth- er Englishman who now calls New Zealand home having moved there seven years ago after 17 years work- ing in advertising in London. His career began at BBH London, fol- lowed by AMV BBDO. In 2003, he joined the then global creative director, David Droga, at Publicis, taking a seat on the worldwide cre- ative board and heading up Publicis Mojo New Zealand. In 2007, Worthington returned to BBDO to help run Colenso in Auckland. Lachlan McPherson, ECD, Publicis Mojo Auckland was born in Australia and is still an Australian national, but has since become a New Zealand resident. “My two sons were born here and my Kiwi friends say I have done all I can for them now,” he says. He’s split his career between Australia and New Zealand, having worked for over 10 years in Australia and nearly 10 years in New Zealand. McPherson joined Publicis Mojo in 1994 as creative director of Mojo’s Melbourne office. After a stint working with Publicis Mojo Auckland in the late 1990s, he become the office’s CD. McPherson returned to Australia as ECD of Publicis Mojo Sydney, returning to Auckland in 2004 as a partner of Publicis Mojo New Zealand. “Moving between both cultures has allowed me to see the qualities that unite us,” he says. New Zealander Angus Hennah, ECD of JWT Sydney, is another who has spent half his career in Australia and half in New Zealand. He worked in Sydney for seven years, returned to New Zealand for seven years and has been working at JWT Sydney for the past 10 months. He was attracted to the scale that the Australian industry offered. “With only two real agencies in Wellington at the time I thought it best to start my advertising career in Sydney so I packed my bags, did AWARD School and won my first copywriting position,” he says. “After making a hell of a lot of TVCs at Clems, I returned to New Zealand and was able to work on more creative opportunities. This led to the CD role at JWT Auckland but the scale and oppor- tunity in Sydney beckoned and here I am all over again.” Australian-born Paul Nagy, joint- ECD, Clemenger BBDO Sydney, has just returned to Sydney after a four-year stint in Wellington. He came home because he was offered a great opportunity as joint ECD of Clemenger BBDO Sydney and for family reasons. The lifestyle that attracted the British and Australians to New Zealand in the first place is often what makes Australians and New Zealanders return home after a stint overseas. Damon O’Leary, ECD of Ogilvy New Zealand, is a New Zealander who has spent the majority of his career in Auckland (12 years at Saatchi’s before the last three at Ogilvy and two and a half years at Colenso BBDO Wellington). However, he did spend five years in London, firstly at Ted Bates then in an agency that was eventually bought by Publicis. He decided to return to New Zealand for family reasons, but thinks working in London in the late eighties and early nineties was instrumental in helping him walk into a top agency like Colenso Wellington. “At that time, London was arguably the omnipotent leader in advertising and was the probably the best place on earth to start a career as a writer,” says O’Leary. “I got my first finalists at Cannes and Clio working in London and the understanding to be awards- focussed became part of my DNA.” Perth-born Matt Eastwood, the national creative director/vice chair- man of DDB Sydney, is relocating totheUSattheendoftheyearto take up the role of chief creative officer of DDB New York. He’s split his career between Australia, New York and London having spent three and a half years as ECD of M&C Saatchi in London, 18 months as chief creative officer/vice chairman of M&C Saatchi New York, and two years as chief cre- James McGrath Creative Chairman Clemenger BBDO Australia Born in Australia. McGrath has spent his entire career in Melbourne, most noticeably at Young & Rubicam and Y&R Mattingly followed by George Patterson followed by Clemenger BBDO. He started his career with a 10 year stint at Box Emery. Ant Keogh Executive Creative Director Clemenger BBDO, Melbourne Born in Australia. Other than living in London for nine months, Keogh’s made his career in Melbourne. He started out at Booth & Mier, followed by Luscombe, Mojo and Y&R Mattingly. Prior to Clemenger BBDO, he was at George Patterson Y&R. Steve Back Executive Creative Director Saatchi & Saatchi, Sydney Born in South Africa. Started at Marketforce in Perth followed by stints at George Patts and Leo Burnett in Sydney. He then spent five years in London and three years in NZ at Colenso BBDO and Saatchi’s before taking the ECD gig at Saatchi’s Sydney in 2007. Warren Brown Creative Chairman BMF Australia, Sydney Born in Australia. Brown spent 12 years in the UK at top agencies including BBH and Simons Palmer, before returning to Australia in 1993 to join The Campaign Palace, Sydney. He co-founded BMF in 1997 with partners Matthew Melhuish and Paul Fishlock. Matt Eastwood Executive Creative Director DDB Australia, Sydney Born in Australia. Starting his career in Australia, he was ECD of M&C Saatchi London, CCO of M&C Saatchi New York, and CCO of Y&R New York before a 5 year stint as national ECD of DDB Australia. He will become CCO of DDB New York in November. Mark Harricks Creative Director DDB Sydney Born in Australia. He had two years in London at GGT, followed by stints in Sydney at George Patts and FCB. He then spent seven years in New Zealand at Clemenger BBDO Wellington and joined DDB Sydney as creative director in April 2008. Craig Davis Chief Creative Officer Mojo Australia/NZ, Sydney Born in Australia. Started out at his own shop Davis & Chapman, Sydney, then Doorley Abrams Davis & Chapman, then regional ECD of Saatchi’s, Asia, to ECD of JWT London, to worldwide CD of JWT, to chief creative officer of Mojo Australia and NZ. Dylan Harrison Executive Creative Director Saatchi & Saatchi NZ, Auckland Born in Australia. After a stint in stand up comedy and a com- bined Law and Commerce degree, Harrison worked at DDB London for the past 10 years, relocating to NZ in February this year to join Saatchi’s Auckland as executive creative director. Lachie McPherson Executive Creative Director Mojo, Auckland Born in Australia. McPherson is now a New Zealand resident and his two sons were born in NZ. He’s spent his career between Australia and New Zealand, having worked for over 10 years in Australia and nearly 10 years in New Zealand, mostly with Mojo. Rob Belgiovane Executive Creative Director BWM, Sydney Born in Australia. Belgiovane has spent his career in Australia, first at Weekes Morris Osborn, Sydney, before co-founding BAM in 1988. In 1995 he was ECD at Saatchi & Saatchi, Melbourne and in 1997 co-founded BWM. Rocky Ranallo Creative Director BWM, Sydney Born in Australia. Ranallo spent two years working in New York, but he doesn’t think his international experience helped him get a better job back in Australia. Most of his career he was at The Campaign Palace, Sydney followed by Clems Sydney, then BWM. Dave Bowman Joint Exec. Creative Director Whybin\TBWA\Tequila, Sydney Born in Australia. His career started at Whybin\Lawrence\ TBWA, Sydney, followed by The Glue Society, DDB Sydney, Saatchi’s NZ and Droga5 New York. Then in 2008 to the CD gig at Saatchi & Saatchi Sydney before switching to Whybin’s. Matty Burton Joint Exec. Creative Director Whybin\TBWA\Tequila, Sydney Born in Australia. Burton’s career started at Whybin\Lawrence\ TBWA, Sydney, followed by The Glue Society, DDB Sydney, Saatchi’s NZ and Droga5 New York. Then in 2008 transferred to Droga5, Sydney before taking the joint ECD gig at Whybin’s. Melissa Peters Executive Creative Director Lowe, Sydney Born in Australia. Peters has spent most of her career in Melbourne, with copywriter gigs at Rapp, DDB, GY&R and CHE followed by the CD gig at Citrus. She also had a stint at Bates Worldwide in Vietnam. Appointed ECD of Lowe, Sydney in August. Rowan Dean Executive Creative Director Euro RSCG Partnership, Sydney Born in Australia. Dean spent the first ten years of his career in the UK, working at Cherry Hedger Seymour and CDP, before turning director. He returned to Australia in 1988 and switched back to advertising in 2006 to take the ECD gig at Euro RSCG. Cameron Hoelter Creative Director The Campaign Palace, Sydney Born in Australia. Hoelter’s 17 year career has been in Australia – evenly split between Sydney and Melbourne, mostly with Clemenger BBDO. He was appointed creative director of The Campaign Palace, Sydney in February 2009. Paul Nagy Co-Executive Creative Director Clemenger BBDO, Sydney Born in Australia. Nagy is half Hungarian and spent most of his career in Australia, including a stint at Leo Burnett, Sydney. He has just returned to Sydney to the co-ECD gig at Clems Sydney after spending four years at Clemenger BBDO, Wellington. Michael Spirkovski Co-Executive Creative Director Clemenger BBDO, Sydney Born in Australia. Spirkovski’s parents are Macedonian. He spent two years working in Canada before moving back to Sydney to set up his own agency prior to joining Leo Burnett Sydney in 2004. He left Droga5 Sydney to join Clems Sydney as co-ECD. Vince McSweeney Creative Director McCann-Erickson, Sydney Born in Australia. Proud Aussie but hanging on to the dual-citizen- ship in Britain – his parents are British – for a future working tour. McSweeney has spent his career in Australia, most recently at McCann Melbourne before transferring to Sydney last year. Paul Fenton Co-National Creative Director The Furnace, Sydney Born in Scotland. Spent most of his career in Australia and has previously worked at FCB both in Sydney and a year at FCB, San Francisco. He started his career at BAM SSB, Sydney. He joined The Furnace in 2007 and made co-national CD earlier this year. Levi Slavin Creative Director Colenso BBDO, Auckland Born in Australia. Slavin, an Aussie originally from Perth, has worked at Clemenger BBDO Melbourne, then to Colenso BBDO Auckland in 2006. He then moved to Saatchi’s Auckland, then two years at Saatchi’s London before returning to Colenso BBDO. THE AUSTRALIANS Justin Drape Creative Partner Three Drunk Monkeys, Sydney Born in Australia. Drape has spent his entire career in Australia, making his rep at Saatchi & Saatchi, Sydney before forming Three Drunk Monkeys in the early 90s, eventually joined as an equal partner by Saatchi suit Mark Green in 2006. Scott Nowell Creative Partner Three Drunk Monkeys, Sydney Born in Australia. Nowell has spent his entire career in Australia, making his rep at Saatchi & Saatchi, Sydney before forming Three Drunk Monkeys in the early 90s, eventually joined as an equal partner by Saatchi suit Mark Green in 2006. Noah Regan Creative Director Three Drunk Monkeys, Sydney Born in Australia. After 8 years at Saatchi & Saatchi, Sydney, Regan went overseas, working two years at DDB in London. He was lured back to Australia in 2008, taking the creative director gig at Three Drunk Monkeys. Dejan Rasic Creative Partner Colman Rasic, Sydney Born in Australia. Rasic has spent most of his career in Australia, with a year at Saatchi & Saatchi Singapore and a year at Grey, London. After stints at BMF and Saatchi’s, he joined Lowe Hunt as ECD in 2005. He co-founded his own agency in 2007. Monty Noble Executive Creative Director The Brand Shop, Sydney Born in Australia. Noble has spent most of his career in Australia apart from six years in Asia from 1990-1996. He was based in Hong Kong, but was involved in many regional projects. He worked at Omon in the early 90s and at Leo Burnett, Sydney. Denis Mamo Executive Creative Director URSA, Sydney Born in Australia. Mamo has spent his entire career in Australia, starting at Ogilvy & Mather Sydney, followed by Marketforce Perth, Publicis Mojo Sydney and BWM Sydney. He co-founded URSA, Sydney in 2002. Ant Hatton Joint Creative Director The Campaign Palace, Melbourne Born in England. Hatton’s career includes stints at Dekko in London, Clemenger BBDO, Sydney, George Patterson Y&R Melbourne, then a year at Saatchi & Saatchi, Auckland before being lured to The Campaign Palace, Melbourne in January, 2009. Robbie Brammall Joint Creative Director The Campaign Palace, Melbourne Born in Australia. Like Hatton, Brammall’s career includes stints at Dekko in London, Clemenger BBDO, Sydney, GPY&R Melbourne, then a year at Saatchi & Saatchi, Auckland before being lured to The Campaign Palace, Melbourne in January, 2009. Michael Knox Executive Creative Director Ogilvy, Melbourne Born in Australia. Knox has spent his entire advertising career in Australia, working in Sydney at Clemenger BBDO and Singleton Ogilvy & Mather. He joined Ogilvy, Melbourne in 2002 and was promoted to executive creative director in May. Ant Shannon Executive Creative Director Grey, Melbourne Born in England. Shannon has spent his career in Australia, 20 years of it at Clemenger BBDO, Melbourne, the last 12 as creative director. After being retrenched in 2003 he had his own agency for two years before taking the call from Grey. Nick Weller Joint Creative Director McCann-Erickson, Melbourne Born in Australia. Weller, who heritage is part Aussie/German/ Palestinian, has spent his entire career in Australia. He has had stints with Melbourne agencies CHE and JWT and, together with Phil van Bruchem, was appointed joint CD at McCann in 2009. Phil van Bruchem Joint Creative Director McCann-Erickson, Melbourne Born in Australia. Teamed with creative partner Nick Weller for the last 16 years, van Bruchem has spent his career in Melbourne with stints at CHE and JWT before taking the joint CD gig with Weller at McCann-Erickson, Melbourne in 2009. Jason Ross [Former] Exec. Creative Director CHE, Melbourne Born in Australia. Half of his career has been spent in Australia and half in Singapore at M&C Saatchi and M&C Saatchi New Zealand. Ross started his career at Mojo in Melbourne. Last month he left CHE after a five year stint to pursue a new venture. Paul Taylor Executive Creative Director Samuelson Talbot, Melbourne Born in Australia. Taylor has worked at M&C Saatchi Melbourne, with stints at Saatchi’s London and Saatchi’s Prague. He’s also spent time in LA, New York and Asian offices as M&C Saatchi Creative Partner, Australasia & North America. Richard Muntz Executive Creative Director JWT Melbourne Born in Australia. Muntz has spent all of his career in Australia, starting at Patts Sydney in 1993, followed by Chosen, Luscombe & Partners and Leo Burnett. He moved to Y&R Melbourne in 2004 (which became GPY&R) and to JWT Melbourne in 2007. Jason Williams Creative Director Leo Burnett, Melbourne Born in Australia. Williams worked in London for a very short time, but started at Grey in Melbourne. He moved to Sydney and worked at The Campaign Palace, D’Arcy, Leo Burnett before Mojo Melbourne and finally the CD gig at Leo Burnett, Melbourne. Josh Stephens Executive Creative Director AJF Partnership, Melbourne Born in Australia. Nagy is half Hungarian and spent most of his career in Australia, including a stint at Leo Burnett, Sydney. He has just returned to Sydney to the co-ECD gig at Clems Sydney after spending four years at Clemenger BBDO, Wellington. Steve Crawford [Former] Creative Director M&C Saatchi, Melbourne Born in Australia. Has worked in Australian advertising for more than 20 years. He has worked for McCann, Clifton Court Smith and was a CD of Clemenger Melbourne prior to joining M&C Saatchi in the mid 2000s. He left in August to start new venture. Scott Whybin Creative Chairman Whybin\TBWA\Tequila, Melbourne Born in Australia. Worked briefly in the USA starting Mojo before returning to Australia in the late 80s to the CD gig at The Campaign Palace, Melbourne. He started Whybin Dery Barnes in 1992 which is now known as Whybin\TBWA\Tequila. Grant Rutherford Executive Creative Director DDB Melbourne Born in Australia. Rutherford has spent his whole career in Melbourne, starting at Thomson White, followed by Grey, Y&R Mattingly (then with the merger to Y&R), George Patterson (then with the merger to GPY&R), then Clemenger BBDO, then DDB. John Mescall Executive Creative Director Smart, Melbourne Born in Australia. Spent the majority of his career in Melbourne, starting at US, followed by JWT, where he eventually was region- al CD Asia-Pacific on Kraft and worked on global work for Rolex based at JWT London and Paris. He joined Smart in 2002. Ben Coulson Executive Creative Director George Patterson Y&R, Melbourne Born in Australia. Coulson has spent most of his career in Melbourne. Prior to George Patterson Y&R, Melbourne Coulson was at Melbourne agencies Y&R Mattingly, Cummins & Partners and Mojo. He also did a stint at Mojo, New Zealand. Luke Chess Executive Creative Director Lavender, Sydney Born in England. Started his career at Kennedy Rea, Sydney followed by Saatchi & Saatchi, Sydney. He then had CD stints at BWM and Saatchi & Saatchi Auckland before taking the ECD role at Lavender, Sydney in February this year. Darryn Devlin Creative Partner Lunch Partners, Sydney Born in Australia. Started his career at BAM, Sydney in 1994 where he eventually rose to ECD. He founded Kastner & Partners, Sydney in January 2004 and left in December 2009 to form his own shop Lunch Partners, Sydney. v
May June 2010