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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2010
28 CAMPAIGNBRIEF MAY/JUNE 2010 CREATIVITY Dylan Harrison, Saatchi & Saatchi, Auckland. Some nice stuff on Steinlager pure from the Mojo boys across the street. The Vincent Gallo TV ad is a beautifully pro- duced whiskey ad for beer worth mentioning, with the world's fastest reference to the world's fastest indian in the middle. What I really like is what they've done with the pure futures project on-line and generated some- thing with a genuine commitment over time from the client. I look forward to revisiting the project as the genuinely interesting content grows. Andy Blood, TBWA\Whybin, Auckland. I received a letter at home from Sgt John E Barry, 3rd Battalion 22nd Marines, 6th Marine Division. Franked April 20, 1945. A detail my daughter must've skipped because all day she thought I'd been called up. But when I opened it, it was a real letter from a real marine serving in the Pacific. 'Millions of real stories, one epic storyteller. Speilberg's The Pacific. TV One.' Good old fashioned DM. Well crafted too. Mick Stalker, Colenso BBDO, Auckland. I'll have to go with the new Pineapple Lumps spots from DDB. Nicely written and with great little visual touches that keep on giving with repeat viewing. For me though, the highlight has to be the British Bulldog scraping its arse along the carpet. Reminds me of home. Paul Nagy, Clemenger BBDO, Wellington. It's awesome being an Australian in New Zealand. You get to take the piss out of their eccent, and the sheep jokes simply never get tired. The kiwis aren't shy about having a go at us either, and the ads for the Australian cricket tour of NZ made me laugh out loud. And I like laughing. Like when we kicked their arses. I laughed then too. Adam Kanzer, DDB New Zealand, Auckland. My pick would be Clemenger's World Press Photo campaign. It was a clever, relevant way of demonstrating exactly what the event was all about. Stephen McKenzie, Publicis Mojo, Auckland. The recent campaign for the TV series Pacific by Colenso BBDO Auckland included some great posters, DM and culmi- nated in the spectacle of a mock WW2 battle on a sub- urban beach. This was a great piece of entertainment and advertising. I can't remember the last time an advertisement flew over my house and I went 'ohhh' and 'ahhh.' Paul Catmur, Barnes Catmur & Friends, Auckland. I was going to choose the Pacific stunt, but something drew me to the new Pineapple Lumps TVC. Probably a great feeling of relief that I no longer live in London. Nicely observed, great character animation and some deft touches. Don't miss the dog scraping his arse along the ground. It was also really game of Toby to let them base the English character on him. Kelly Lovelock, DraftFCB, Auckland. Firstly, a friend got one of the hand written letters in the mail. Then my nephew heard about the WW2 dogfight re-enactment and went to Mission bay to see it. They were both pret- ty impressed. So was I. Peter Ogden, JWT, Auckland. While the aerial dogfight was cool, the adshels featuring real letters from WWII stopped me in my tracks while walking to work one morning. Being a military nut I couldn't help but read them. I was late for work that morning... best compli- ment I can give the campaign. CREATIVECIRCLE Harrison Blood Stalker Nagy Kanzer NZ 1 TV One - The Pacific... 'Firstly, a friend got one of the hand written letters in 2 Pascall's... 'Don't miss the dog scraping his arse along the ground'
January February 2010