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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2010
3 JANUARY/FEBRUARY 2010 CAMPAIGNBRIEF Bankwest 'Happy Banking', Ikea 'Mood lighting', British Council 'Realse your dream', V Raw 'Misfit', Outdoor Awards 'Scratch its', Elle MacPherson Obsidian and Intimates, Virgin Mobile, Speedo Underbody, ABC 'The Chaser', Levi's 'windows', Metal on Metal, plus art: 'It wasn't meant o e like this' included in Sculpture by the sea and 'I heard they're dirty' in the Pulse Art Fair, New York. GPY&R, Melbourne had the AFL 'Big League' commercial, Vodka Cruiser, Spring Valley 'Sensibles', Army Intelligence 'Army Intel', Laminex and Cadbury Favourites 'Freddie'. GPY&R, Sydney had LG 'Time Machine', NSW Health 'STI - get tested', 'Binge drinking' and 'Club drugs' and IGN 'Big Bear Air'. The Hallway, Sydney had Zuji 'Beans' and 'No more excuses', J ameson's Irish Whiskey 'John Jameson Productions', Malibu 'Coolest job in the world' and bet- terdeal.com.au Host, Sydney had Bankwest 'Happy Banking', Virgin Mobile 'Members Welcome', Ikea 'Kitchens', Air NZ 'Home sweet as', Oasis, Levi's 'I spy Levi's' and 'Band in a van', Toyota 'Trails of the unexpected' and James Squire print. Hunter, Melbourne had Grolsch and the KessellsKramer tour. Jam, Adelaide had nice print for Casino Buffet. JayGrey, Sydney impressed with White King 'Elephant' and Ambi Pur TV, Ambi Pur 'Now that's an Eau de Toilette, electronic poster 'Nose/Toilet', Kiwi 'Headlights' and 'Trousers', plus Radox 'Renew You'. Junior, Brisbane had Star City Casino 'Big Game Poker', Brisbane Roar and Merida 'Ride On'. JWT, Melbourne had Vegemite 'New Product', Vic Roads 'CityGT', IFAW 'Stop the slaugh- ter', Vic Govt. Problem Gambling 'At Risk', Melbourne Writers' Festival 'Where stories meet', ACF 'Invisible', Skills Victoria 'My piece of paper' and Kraft Nuts 'The Bears'. JWT, Sydney had Nokia ovi.com 'Your files wherever', AWARD School, Visine Dry Eye Relief 'Stencil' and Kit-Kat 'Chunga'. KWP!, Adelaide had Tourism Australia 'Shark', Coopers 'It reigns every winter', Coopers Home Brew 'You can't drink a pergola', RAA Insurance 'Between the lines' and 'Heated Discussion'. Leo Burnett, Melbourne had Sports Slurpee, the 'Big Slurpee' promo, Suzuki 'L Plates', Sportsbet.com, Seek web films, Seek 'A new job every 30 seconds' campaign and Nintendo 'Mario'. Leo Burnett, Sydney was in Agency of the Year contention with the world-class WWF 'Vote Earth' campaign, plus WWF 'Animation' and 'Sheets', Canon 'Photo Chains' and 'Bring paper to life', GIO 'We cover details', Subaru 'Driving on the crowd' and 'Hitchhiker', Bundaberg 'Stand of honour', McDonald's 'Nature tray' and Tide 'Amazing Whites' (for India). M&C Saatchi, Melbourne had Betfair 'Pancho', ANZ 'Reboot', 'The Chase' and 'Orchestra', Save the Children 'Make it a thing of the past' exhibition and 'Second self', Repco 'Recession greeting cards' and 'Rorschach', RSPCA 'Dog bis- cuit' and 'Tax Appeal'. M&C Saatchi, Sydney had Optus 'Whale Song' and 'Tape Recorder', Sydney Dog's Home 'Throw us a bone', Freedom (various), Harris Coffee 'Taste the devotion', Qantas ' Australia Post', Bonham & Goodman and Surf Life Saving Club 'Classic Ocean Swim'. Marketforce, Perth had Scitech 'Bed of Nails', Western Power 'Matches', City of Pertyh 'Earth Hour', Ikea 'Cross Word', RAC 'ESC - tear', Brownes 'Burp', Office of Road Safety 'Brain Game', 'Fashion Police', 'Safer vehicles' and 'The art of safe dri- ving', Guide Dog's 'Can go any- where' and WALGA 'Mana from Heaven'. Marmalade, Melbourne had Vic Roads 'Lions' and 'Datsun', DPI 'Future farming' and 'Future ener- gy' web films, Metlink 'Roots', and Heinz 'Good stuff' and Pure NZ'. McCann, Melbourne had Holden, Mission, Tennis Australia 'Tennis balls' and lifebroker.com.au 'Safe'. McCann, Sydney improved this year, with Michael Hill 'Eclipse', Mastercard 'Skimming stones', Pfizer 'Things we do for love' and 'Find Alzheimers', Red Meat, Taubman's Endure 'Nothing ages better' and Bushell's 'Our way'. Ogilvy, Sydney had Coca-Cola 'Open Happiness', Qantas 'I still call Australia home', Nestea Iced Tea 'Chameleon', Lotto 'Fishing', Children's Cancer Institute out- door, Tourism NSW print, Foxtel Main Event DM, IBM 'Smart Planet', Sprite 'Thirst for truth', Lotto 'Laundry' and Hyundai 'Whoopee Cushions'. Publicis Mojo, Melbourne had Peter's Drumstick 'Summer Parade', Tourism Victoria 'Daylesford' and Skinny Cow 'The chick flick club'. Publicis Mojo, Sydney had the bril- liant Boag's 'Pure Waters', Boag's Pure Tasmanian Water and Premium Cases promos, Coca-Cola Burn global work and Virgin Active Health Club. Saatchi & Saatchi Australia impressed with Toyota Rural 'Border Security', Toyota Hybrid Energy Drive, Yaris 'Use less, give more', Hahn Super Dry 'Stay pre- mium', Sony Bravia, Sony Cyber Shot Marine Pack, Pedestrian Council 'Kill a kid. Kill a family', Sydne Writers' Festival, IAMS 'Strong Dogs' and Olay 'Age Beautifully'. Samuelson Talbot, Melbourne had The Sunday Age 'Puzzle Book', The Age 'iTunes' and VicRoads 'Kid's Crossing'. SapientNitro, Brisbane had the awesom Queensland Tourism 'Best Job in the World', Foot Locker print, PPQ.com.au 'What's on your plate?', Virgin Blue 'Snowdrome' and Air Asia 'Very Little Britain' and 'Special Fly Price'. Smart, Sydney had Lilydale 'The grass is greener', Glaceau Vitamin Water 'Turn yourself on', Aussie A pples 'Kryptonite', Betstar 'Brothel placement' and 'Live hon- our role', Pump 'Stay pumped' and Mother integrated. Three Drunk Monkeys, Sydney had Sun Sound eperiental, Unwired 'Move when you need to', Fox Sports 'Every team, every week', Nova 'Everything's on show', Purina 'Who will be top dog?', Kia 'No two souls are the same', U Bank 'Box TV' and 'Saving's the new spending', BBC Knowledge promos and the creation/ promo- tion of '30 Seconds' and 'My Family Feast' tv series. 303, Sydney had Jesus 'All about life', Federal Govt 'Better Health - how do you measure up?', 'Don't turn a night out into a nightmare', Gloria Jeans Coffee 'Live life one sip at a time', Rugby WA 'Commitment', Honda Jazz 'Imagination', Fire Protection Australia 'cigarette' and Royal Lifesaving Society 'Keep Watch'. URSA, Sydney had Vision Australia 'Stay safe this Earth Hour', Findyouryang.com, ClaraMax 'Sammy the Sneeze', MIAA 'Your mortgage could outlast your mar- riage', FourFourTwo 'Only football matters' and The Waterfront. US, Sydney had Vote Earth 'Tree huggers', Twilight 'Vampire', SBS 'Who do you think you are?' and 'Madison Avenue cookware' for MadMen, Joe Hunter, Scarpetta 'Backwards' and 'Forensic evi- dence', East West 101, theage.com.au, Flip Mino HD beach stunt and various SBS idents. Ward 6, Sydney had WIRES 'Flying foxes', UV Triplegard, Nutricia, Asta Zeneca, Cancer Council 'Deeper than you think' and Macular DM. Whybin\TBWA\Tequila, Melbourne had Clark's 'Nothing else fits like Clark's', Pedigree Adoption Drive ambient, Pedigree 'Stop the rot' and 'Marathon', Nissan 370Z 'A 370 degree shift' and 'Now Open' and Nissan '40 Years'. Whybin\TBWA\Tequila, Sydney had Fairfax 'Flags', 'Business Day smaller size', mylens.com.au, ASCA 'Some wounds never heal', PP McGuinness Book Sale, Ebay 'Christmas Wrapping', The Terrorist film promo, 'Stay in Bed' and Nicabate 'Smoking animals'. Meanwhile, over in New Zealand... Barnes Catmur & Friends, Auckland had Widex Hearing Aid billboard, NZ Pure billboard, Have Your Say billboard and Fiji Tourism 'When was the last time you were Fiji'd?' Clemenger BBDO, Wellington had All Whites 'One shot for glory', World Press Photos, NZTA 'Wheel of Fortune', 'Page flip', 'The Men Commandments' and 'country road', Wellington 'Get me on that flight', Duluz 'Pink', Royal NZ Air Force 'Step Up' nd Radio New Zealand 'Sounds like us'. Colenso BBDO, Auckland was in NZ Agency of the Year contention with Fresh n Fruity 'Smashing Balls', N Z Lamb 'Mission', Kapiti Ice Cream 'Totally worth it', Vodafone 'Phone symphony' and 'Texting while driving', V Pocket Rocket, Anchor Calci-Yum 'Kids aren't that smart', LANDSAR 'Yet', NZ Book Council 'Where books come to life', Woodstock Bourbon & Cola 'Crack a Woody', Breast Cancer Awareness 'Blob', Women's Refuge 'Reverse pass the parcel', Fruju Fruit Whip 'Whipped for the girls' Papakura District Council 'Bleeding billboard', Yellow 'The taste of choclolate', TV3 'Interrogation', 'Tool guys', 'Million dollar catch' and 'Amerca's next top model', NZ International C omedy Festival 'Nothing's sacred', Random House 'The kids who could fly' and 'Man trap' and NZ Trade & Enterprise 'Our little secret'. DDB New Zealand was NZ Agency of the Year (see story this issue). DraftFCB, Auckland had True Blood 'Mr Stabby', plus Prime 'Open Pit' and 'Warning: sunlight'. G2 Auckland had nice work for stopthechop.co.nz. JWT, Auckland had Ford 'Tear here' and 'Road not taken' and Nokia 'Your files. Wherever'. Ogilvy, Auckland had L&P 'Backyard Cricket' and 'Paeroa Tourism', Asthma 'Plastic maga- zine cover', Tux Kiwi Gril DM, Rabo Plus 'Fortune teller' and Auckland City Council 'Should you be behind he wheel tonight'. Publicis Mojo, Auckland had Meadow Fresh 'Grass meadow', Speights GMA 'Finishing School', Auckland City Mission 'Winter and Christmas Appeal', Panasonic Lumix, various Glassons Mackenzie Bread, Schweppes 'Signs' web film, Greenpeace 'Climate Change' and 'Gobal Warning'. Republik, Auckland had Rentokil Pest Control 'There's never just one' and 'Dead. Simple', Atari 'Colin Macrae Dirt 2', XBox 360 Forza 3 'Over 400 tunable cars' and Atari print. Saatchi & Saatchi New Zealand had nice work for TV One 'Marie Antoinette', Sol 'Border', NZ Booksellers 'Black Friday', Sanyo 'Water can't get in', Wellington Zoo 'Book a close encounter', Skof 'Borderline talent', Monteith's 'What NZ's talking over', Women's REfuge, C4 and Telcom 'The non- stop gig', Rodney District Council 'Grenade', scottontour.co.nz, Lexus and Export 33 '33% better man'. Special, Auckland had Orcon 'Iggy Pop', MaxShop.com 'Loading' and TV spots, Kathmandu Winter cata- logue 'Product Tester', SAFE, Greens 'Get more muscle', Auckland Theatre Company season brochure and Mr Vodka (Special's own vodka brand). TBWA\Whybin\Tequila, Auckland had Adidas 'AdiSYNTH' and 'Jersey Swap', Visa 'Twitchiker', 2 Degrees 'Chinwag camp' and the Sony PlayStation 'Resistance retribution' game work.
May June 2010