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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2010
20 CAMPAIGNBRIEF JANUARY/FEBRUARY 2010 AGENCY OF THE YEARCLEMENG After finding that elusive formula that combines award- winning creative with being voted the most effective agency across the most clients in the country, Clemenger BBDO Melbourne truly had all angles covered in 2009. The agency delivered a record year at the award shows, posted a record profit, adding $52m in billings and released a variety of campaigns that delivered enviable sales results. For the second year running, Clemenger BBDO Melbourne is Campaign Brief's Agency of the Year. NO ONE CAN DENY THE AWARDS HAUL IN 2009 WAS IMPRESSIVE: the most Cannes Lions in the agency's history with eight Lions, including two Gold; the most finalists in the entire history of the MADC Awards -- going on to win Best of Show and creative leader of the year for the agency's executive creative director James McGrath; five Silver Pencils and two Bronze at AWARD; the Grand Prix at ADMA and five awards at the 2009 Australian Effies. Work was also awarded across international shows includ- ing D&AD, The One Show, Clios, New York Festivals and Adfest. "Winning Campaign Brief's Agency of the Year for the second year running is a real career high- light, it's just absolutely brilliant," says McGrath. And in recognition of McGrath's amazing contribution to the agency, at the time of print he has just been promoted to creative chairman of Clemenger BBDO Australia. "We need a focus for our creativi- ty nationally and James will do this brilliantly," said Clemenger Group chairman Robert Morgan. "In this role, James will be able to work Carlton Natural Blonde 'Taste the Future' -- A beer from a bright future where there's bionics and jetpacks for everyone Pure Blonde 'Dove Love' -- The charming tale of kindness with a twist has proven even more popular than the first ad
May June 2010