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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2010
HOROSCOPE 12 CAMPAIGNBRIEF JANUARY/FEBRUARY 2010 Capricorn Breathe a sigh of relief when sensi- ble Capricorns are on board. These people can be counted on when it all goes pear shaped. While others are losing their emotional heads they keep it togeth- er. Nothing is beyond their abili- ty; they are capable of u nde rtakings of an enormous mag- nitude. They mean business, and move steadily building their empire quiet- ly. After all they are the mountain goat, so they will be on top of the summit while the rest have fallen into a scrap heap. Capricorn in 2010: Major career steps are taking place, now and the years to come. If there was ever a time to work and live the dream this would be it. In this GFC time, you more than anyone know how to economise, and you will of course profit nicely too. Inspirational ideas will be expressed with enthusiasm and persuasiveness. Comprehen- sion of complex subjects will be articulated with clarity. Much will be asked of you and much will be gained, but you wouldn't w ant it any other way, would you? (Andy Blood). Aquarius Unconventional Aquarians are cool and chilled out, nothing fazes them. Intriguing and complex they are at times a little hard to under- stand. However, their mind is bril- liant and inventive. Their mental antennae is tuned rather high picking up original ideas out of thin air. Individualistic by nature they think outside the box, creative ideas are so out there some just don't get it. These futuristic people are light years ahead of the rest of us, often creating groundbreaking concepts in the new world. Aquarius in 2010: Aquarians, you have arrived. Looking back, you realise just how far you've ventured. This year it's about $$$, show me the moolah! But firstly the gain before the pain, you know your value, which is very high on the stock mar- ket. You're ready to make a deal, and yes (kaching kaching!) you will profit nicely. Travel of the expan- sive kind is going to take you far away from your comfort zone. Connections with other countries will open your horizons in ways you never thought possible. (Craig Davis, Simon Bookallil). Pisces Pisceans are not from this galaxy. Highly creative, they receive their imaginative ideas from another stratosphere. Visions come to them in a dream state, usually at night, in the cover of dark- ness. Because they pick up so much external stimuli they seem preoccu- pied, but they're just mulling it over. Often they have a dreamy look in their watery eyes and seem to be searching over the horizon perhaps for the next genius idea. Deep down they fantasise about being an award winning author or even a rock star. Pisces in 2010: Whew, 2009 has final- ly come to a close. You're time starts now and there ain't a moment to waste. This is your year, luck is on your side and in your sign; so opportunities will be aplen- ty. Fortunes will do a 360, the out- come will be optimistic. Taking enormous creative risks will be worth it, you're in a win win situa- tion. However, with your new found confidence, don't be so intent in having it all your way; you may get a few noses out of joint. (Steve Back, Matty Burton, Ant Shannon, Neil Lawrence, Scott Whybin, Shaun Branagan). Aries High flyer Arians are those who raise the bar, and venture out, where no has quite gone before. They don't think big, they think world domination, so their revolu- tionary ideas are usually on a grand scale. These go get- ters, never take no for an answer; per- sistence wins through in the end. Being rather bossy these fiery people do get a little heat- ed, but all is forgiv- en as their motivation and drive is infectious. It's no wonder that everyone wants to be on the team of these winners. Aries in 2010: Determined to make up for lost time since 2009, your ener- gy will be unstoppable for the first part of the year. Not one to take a back seat, you will be out there get- ting yourself seen and heard. Progressive new thinking changes your environment, you challenge the status quo, a calculated risk pays off. Power comes into play not only for 2010 but for many years to come. You have the influence to create or eradicate. Use it wisely. (David 'Nobby' Nobay, Paul Nagy, Bob Isherwood, David Morris, Paul Fenton, Andrew Ostrom, Grant Rutherford, Angus Hennah). Taurus Slow and steady definitely wins the race when it comes to a Taurus. They may not go in all guns a blaz- ing, but they know how to seal the deal especially when it comes to the big bucks. Driven by a dollar value, they want to see tangible results for efforts; otherwise it's just a waste of time. Generally placid and calm, but don't push them. Being the sign of the bull it's probably best to get out of their way when you see them charging, towards you. Taurus in 2010: Last year was a mile- stone, you came, you saw, you con- quered! Goals will be bearing the fruits of your effort. Not one to rest on success, you make plans well into the future so you can constant- ly stay ahead of the game. Much will be asked of you in 2010, the responsibilities will be eno rmo us, but you don't shy away from oblig- ations. Achievement and recogni- tion on a global scale is achievable. Look out world you're a force to be reckoned with. (James McGrath, Luke Chess, Ant Keogh, Duster, Georgia Arnott, Graham Nunn, Tom Moult). Gemini Quick thinkers with a desire for constant change, Gemini's razor sharp minds are suited to the fast paced media industry. Their lingo is clever and amusing which trans- lates well into witty dialect. These intellects assimilate as much infor- mation as possible and are trivia junkies because of their unquench- able thirst for knowledge. Usually they have the latest communication gadgets and multi task by listening Creative Stars: Signs Andy Blood -- TBWA\Whybin Auckland Steve Back -- Saatchi & Saatchi Sydney David Nobay -- Droga5 Australia Sydney James McGrath -- Clemenger BBDO Melbourne Craig Davis -- Mojo Australia/NZ Sydney After a tough GFC 2009, are things looking better for Adland in 2010? Campaign Brief asked astrologist Jemaine Caspersz for an analysis of the star signs of the top creative directors in Australia and New Zealand
May June 2010