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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : January February 2010
FOR THE RECORD 3 JANUARY/FEBRUARY 2010 CAMPAIGNBRIEF CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM 303 SYDNEY ECD Julian Watt was named ECD of George Patterson Y&R, Sydney following the transfer of James Procter to the ECD post at Y&R's Singapore office. Watt had a stellar career in South Africa as a board member and shareholder of Net#work BBDO before relocat- ing to Sydney in February last year as ECD of 303 Sydney. Watt's departure resulted in the appointment of the highly awarded Simon Langley to the Sydney ECD role, lured from BMF Sydney, where he had been creative director since late 2007. Kastner & Partners, Sydney appointed Ben O'Brien as creative director, filling the void left after the departure of Darryn Devlin to form Lunch Partners in November. O'Brien was recruited from JWT where he was associate CD. Leo Burnett, Melbourne topped up its creative numbers with the addition of young team, Elle Bullen and James Orr. Bullen was plucked from Burnett's Toronto office where she had been for the last three years after winning the Young Guns Student Award in 2006. Orr wa s at JWT Melbourne wher e he had been since topping the national AWARD School in 2007. SapientNitro Sydney associate creative director Steve Sidhu has been lured to the CD gig at Circus Advertising and Design. Lavender, Sydney snared Saatchi & Saatchi New Zealand creative director Luke Chess as its new exec- utive creative director, effective March. Chess, a highly awarded creative with expertise across a range of disciplines - from DM through to design copy, retail and brand - has been with Saatchi & Saatchi NZ since January 2008 - and before that spent seven years at Saatchi's Sydney. Under his tenure Tequila won four interactive agency of the year awards as well as picking up gongs from most interactive award shows. His career also includes time with Ogilvy & Mather Direct, and Leo Burnett in the UK. Former Clemenger Brisbane head of copy, Nic Harman has been appointed creative director at Banjo Brisbane. He joins with consider- able experience as a creative direc- Watt - to ECD at GPY&R, Sydney Langley - replced Watt as ECD of 303, Sydney Following the appointment of Chess, Lavender hired two new cre- ative heads for its restructured cre- ative department: Tan Gout Nee as creative director of Direct and Brian Eagle as creative director of Brand Design. Gout Nee, who is one of Australia's most awarded direct cre- atives, joins from his ECD post at Clemenger Proximity, Melbourne. He will be partnered by Justin Olding, who joins as senior writer. Olding recently arrived back in Sydney after two years at Proximity, Toronto. Eagle is New Zealand born and comes to Australia after ten years working in the UK as cre- ative director of Unreal. His awards include a D&AD Yellow pencil and Designweek Light bulb. Sydney start-up JayGrey hired Paul Worboys as managing partner, to team with the agency's founding creative partner Jay Furby. Worboys has be en co nsulting sin ce leaving Saatchi & Saatchi, Sydney a year ago, where he was head of digital and direct. Saatchi & Saatchi hired Worboys in October, 2006. In 2003 whilst at Whybin Lawrence TBWA, he launched and built Tequila Sydney which specializes in inte- grated digital and direct solutions. tor and senior writer in Australia, as well as Ireland and New Zealand. Former OgilvyOn e, Sydney cre - ative director, Simon Bloomfield, was appointed creative director at digi- tal specialist agency, Hyro. Before departing OgilvyOne in February last year, Bloomfield had stints at Clemenger Proximity and Euro RSCG. Most recently, he's been consulting to Three Drunk Monkeys and GPY&R Sydney. Chess - to ECD at Lavender, Sydney O'Brien - to ECD at Kastner & Partners Devlin - left Kastner to form Lunch Partners
May June 2010