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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : November December 2008
for Carlton‘TeamDry’ The fi lm wi ll also be used as online content at TeamDry.com - a virtual team headquart ers whe re auditions to make the team can also be uploaded and v iewed. The fi lm will also be broadcast o n Pay TV channels as branded entertainment. Two 30-second commercials and a 30-second call for entries will also run on air and on YouTube, while point of sale (including a stand with a built -in LCD TV play ing the fi lm) , pr int, on-pack and web adver ti sing wil l d rive p eople to TeamDry.com. “A lot of directors try to creat e advertising that feels like entertain- ment, and that’s hard to d o. Miki grew up in the television busi ness so he’s got a very natu ral u nder- standing of how to cr eate c ontent that doesn’t feel awkwardly brand- ed,” says Grasse. Says Magasiva, “These guys we re cast because they have useless skills – no surprises I e nded up dire cting Team Dry!” Visi t www. teamdr y.c om to s ee Curious director Miki Magasiva in Tokyo on the Carlton Dry ‘Team Dry - Tokyo Blitz’ shoot - the total message is simple and clear: buy a case of beer, sit back, watch a DVD and have a laugh with your mates. N OVE MB ER/DEC EMB ER 2 008 Tokyo Blitz. Visit www.curiousfilm.com to se e Miki Magasiva’s showreel. TEAM DRY Client: Foster’s Group Australia Brand: Carlton Dry Agency: Clemenger BBDO, Melbourne Executive Creative Director: James McGrath Creative Director: Ant Keogh Creatives: Cameron Harris, Seymour Pope Agency Producer: Sevda Cemo Typography: Musonda Katonga, Ryan Fitzgerald Interactive CD: Damian Royce Interactive Art Director: James Reiley Multimedia Designer: Calvin Teoh Interactive Producer: Sam Hodgson Strategic Planner: Mike Derepas Account Directors: Paul McMillan, Phil Baker Director: Miki Magasiva Production Company: Curious Films DoP/Cinematographer: Adam Clarke Producers: Sarah Cook and Matt Noonan Animators: Syd Garron and Johannes Gamble Editor: Peter Sciberras, The Butchery Sound Engineer: Paul LeCouteur Sound House: Flagstaff Studios Music Production: Level Two Music Post Production: Mike Reed Partners Post Production (MRPPP) CAMP AIGN B RIE F 47
Awards Dec 2008
January February 2009