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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : November December 2008
RA DIO Josh Moore (left) and Nigel Clark from RazorJunior, Sydney Jason Ross (left) with Ben O’Brien from JWT Sydney - won the Overall and Single categories for their Tax Today ‘Spider’ spot Pete Best from BestFX, Adelaide - winner of the Craft category Sirens Round3: JWT Sydney teamwin forTax Today spot A radio commercial for Tax Today called ‘Spider’ has won the overall and single categories for round three of the 2009 Siren Awards. Written by Jason Ross and Ben O’Brien from JWT, Sydney, the commercial uses humour to encourage you to file your tax. JUDGE AND PREVIOUS ROUND WIN- NER, Neil Mallet from Marmalade in Melbourne said “in a traditional- ly boring category (and I defy any- one to say they think a tax br ief is one they really want) this little spot delivered a simple, candid message with humour , charm a nd a twist you didn’t see coming. It didn’t try too ha rd and it w asn’t self indulged”. Writer Jason Ross s aid t he most important thing when creating an ef fective radi o commerc ial i s to make ads e nter taining, o therwise people will switch off. Another ad for Tax Today, c alled ‘Chainsaw’ and written by the same JWT team was the only highly com- mended in the single category. Winner of the campaign cat egory wa s a c ommer cial for An imals Australia called Animals Australia. The s pot was wr itt en by Josh Moore and Ni gel C lar k fr om agency RazorJunior, in Sydney. The Tax Today c ampaign was al so h ighl y commend ed in the 30 CAMP AI GN B RIEF Husband: Hey hon, come have a look at this spider. Wife: Geez darl, that looks like a funnel web. Husband: Nah, funnel webs are brown, this one’s black. It’s a huntsman, they’re harmless... look you can pick em up. Male VO: Get your tax refund today, because tomorrow could be too late. Call 1300 TAX TODAY or visit taxtoday.com.au The winning script for Tax Today via JWT Sydney Campaign category. Winner of the craft ca tegory was ‘Creepers’ for the Mo tor Accident Commission in South Aus tra lia , with sou nd engineer , Pete Best from production studio, Best FX in Adelaide. Judge and previous round winner, Ross Batten from production st u- dio, The Cutting Edge said the a d was constructed nicely, had a good choice of i nstrumentation, sounded good and fulfilled the brief. The re wer e thr ee h ighly com- mended in the craft category. They were for ‘Street Art Wheels’ with sound engineer, J erimiah Busniak fr om Hot FM/Rad ioWes t, Macquarie Southern Cross Media; ‘Roller Coaster’ for My Fun with sound eng ineer , Came ron Heit from Radio Network, Aus tereo, Brisbane and ‘Voice Journey’ for Murdo ch Univ ersity with sound engineer, Brad Habib from agency, Soundbite in Perth. The national Siren Awards are run by Commercial Radio Australia and are d esigned to recognise the best radio advertising in the country. The awards promote the impor- tance of creativity as a way to make radio adver tising more effective . Entries for Round 4 for 2009 are now open and close on January 9 next year . For more information vi sit t he ded icat ed webs ite: www.sirenawards.com.au. NOV E MB ER/DE CE MB E R 2 0 08
Awards Dec 2008
January February 2009