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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : November December 2008
F OR THE RECOR D Burden and Arnott - lured from The Campaign Palace, Sydney to be founding creative directors of Banjo McKechnie and Harricks - off to associate creative directors gigs at Modernista! Boston Canning - moves from BMF to Leo Burnett, Sydney IN A SUR PRISE MOVE, Sydn ey’ s newe st age ncy Ba njo lu red Jon Burden and Georgia Arnott from The Campaign Palace, Sydney, to be it s founding c reative directors - ef fec- tive Fe bruary , 2009. Arnott and Burden have experience s tretching from Fallon to Wieden + Kennedy. They teamed up at The Campaign Palace as creative directors respon- sible fo r bran ds suc h as B onds , Sheridan, Domino’s, 3 and Mari e Claire. Arnott has been awarded at AWARD, The One Show, Cannes and D&AD, including golds, silvers and bronzes. At Wieden+Kennedy Burden c reate d Nike’s 0 6 World Cup campaign. He also created the globa l c ampaign st arr ing Davi d Beck ham, Michael Sch uma cher and Jon’ s sister Sophie t o lau nch Vodafone 3G to the world. Modernista! Boston named two of Asia Pacif ic’s to p t alents, Andrew McKech nie and Stuart H arricks as associate creative directors. During hi s t ime in Asia, New Zealand nat ive McKe chni e wo rked wi th Singapore’s top creat ive agenc ies. Most recently he was creative group PUBLISHERSMICHAEL LYNCH, KIM SHAW EDITORMICHAEL LYNCH. CONSULTANT EDITORHEATHER JACOBS (0409 030 129) BUSINESS DEVELOPMENT DIRECTOR MIKE MORRIS (0421 391 501). SUBSCRIPTIONS MINA SCARFO (+618 9380 9044). CB AUSTRALIA/NZ SUBSCRIPTIONS: A$64+GST (AUSTRALIA) A$80 (NEW ZEALAND) A$100 (ASIA) A$130 (REST OF THE WORLD). CB ASIA SUBSCRIPTIONS: A$50+GST (AUSTRALIA) A$50 (NEW ZEALAND +ASIA) A$80 (REST OF THE WORLD). ‘THE WORK’ 2007 ANNUAL: A$120 inc. GST (AUSTRALIA), A$120 (NEW ZEALAND + ASIA), A$140 (REST OF THE WORLD). RING TO SUBSCRIBE. ALL THE DAILY NEWS @ WWW.CAMPAIGNBRIEF.COM and CREATIVE WWW.BESTADSONTV.COM CAMPAIGNBRIEF TEL +612 9247 4933 BLOGWWW.CAMPAIGNBRIEF.COM CREATIVE WWW.BEST 6 CAMP AI GN B RIEF ADSONTV.COM NOV E MB ER/DE CE MB E R 2 0 08 Human - from Leo’s Singapore to GPY&R, Brisbane head at JWT Singapo re. Prio r to that he was at BBDO Si ngapore, where he created the highly award - ed Wrangler ‘Basic Cut’ print cam- paign. Harricks has had exten sive expe rien ce working throu gho ut Asia as well as his native Australia. Harricks worked a t Le o B urnett, Sydney, before moving to Asia and gaining experience in agencies such as Lowe, Dentsu and most recently, Saatchi & Saatchi Singapore. Australia’s Michael S imons is th e new chief creative of ficer of Dr aft FCB, New York, prom oted f rom his role as executive creative direc- tor o f the a gency’ s A sia-Paci fic reg ion, the positio n h e h as he ld since mid las t y ear. Si mons had previously been executive CD of Dr aft FCB Syd ney since 1998. Before that, he was a creative direc- tor on Nike at Wieden + Kennedy in Portland and a senior creative at George Pat terson Bates, Sy dney. Simons t old CB from New Yo rk that the ECD role a t Dra ft FCB Sydne y has been tak en by the agency’s senior writer Simon Edwards. Highl y award ed sen ior wr it er McGrath - departed from Y&R Brands Michael Canning has been lured from BMF Sydney to Leo B urnet t Sydney. At BMF Canning wor ked on integrated campaigns for brands including S ki, Hahn an d most recently the ‘TED696 Proj ect’ for Tooheys Extra Dry. Prior to B MF Canning worked a t Lo we Hunt Sydney, where he c o-created t he award winning Lynxjet campaign. Nigel Marsh, chief e xecutive o f Y&R Brands confirmed publicly for the first time that Matt McGrath , executive chairman of Y&R Brands, and former national CD of Ge orge Patterson Y&R, had left the group. Marsh told CB: “Matt ha s been a total gentleman during th e process of handing over the business. He’s welcome to stay as long as he likes. However, he has decided to take a break from the business before pur- suing fresh opportunit ies i n t he New Year.” Senior writer Piet Human has been snapped up by GPY&R Brisbane, after working for Leo Burnett Asia for the past six years, most recently in Singapore where he was he ad of copy. Prior to this he wo rked at PUBLISHED 10 TIMES PER YEAR BY CAMPAIGN BRIEF PTY LTD 24 HICKSON ROAD, WALSH BAY NSW AUSTRALIA. POSTAL ADDRESS: LOCKED BAG 2, MILLERS POINT NSW AUSTRALIA 2000. ISSUE #44 2008 ASIA’S CREATIVE ADVERTISING MAGAZINE Simons - to executive CD at DraftFCB, New York McCann Worldgroup in Jo’burg on Coke and South African Tourism. George Patterson Y&R Melbourne nabbed Anni e E gan, thi s year ’s Nati onal wi nner of AW ARD School, who will team with Regina Stroombergen, also a top ten finalist this year. Patts also appointed Josh Andrews as senior designer & Head of Art. Andrews has worked in sev- eral high profile graphic design stu- dios in Australia and OS. In addi- tion the agency has negotiated a partnership with Miami Ad School and ha ve plac ed their first two interns Liz Pol kinghome and Michael Schmueck. Saatchi & Saatchi Auckland con- tinues i ts c reative expansion with the appointment of wri ter Mike Fel ix, wh o has spent nearly four years at DDB. The highly awarded Felix, who has received more than 35 major gongs over the past three years, graduated from AUT in 2005 and joined DDB. Felix will partner art dir ect or Matt Swinburne. Swinburne’s previous partner Helen Steem son is now working out of Saatchi’s Wellington office. 7 Print Post PP 637378/00005 SUBSCRIBE TO CAMPAIGN BRIEF ASIA THE WORK 07 ANNUAL OUT NOW
Awards Dec 2008
January February 2009