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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : November December 2008
FOR THE REC ORD CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS DAILY NEWS @ THE CB BLOG CAMPAIGNBRIEF.COM EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM Isherwood - end of his worldwide creative director reign at Saatchi & Saatchi INA CAMPAIGNBR IEF.COM WORLD exclusive, Saatchi & S aatchi world- wide creative director Bob Isherwood confirmed he had quit t he network after 22 yea rs, the last 12 as world- wide CD. Ishe rwo od s ays h e leaves t he agency without an im mediate suc - cessor i n place. “For th e p ast 12 years I’ ve b een focused on the re- invention of Saatchi & Saatchi, now I’ve reached a point where I fee l a ne ed t o re -inven t myself,” Isherwood told CB from his home in Miami. “It’s been an in credibly d ifficult decision for me as you can imagine. Saatch i & S aatchi ha s bee n my home and family for so many years. It’s a hou se I’ve helped bu ild and fill wi th peo ple I admire, resp ect and l ove. Ultimately thou gh I ’m not going to be of much help t o them if I stop g rowing . I wa nt to have more than one life in my life- time.” Isherwood s ays that whate ver h e does next he hoped it would be the most dynami c part o f his advertis- ing car eer so f ar: “ I have a lot of ideas as I’d hope you’d expect, and now I’m putting a sign on my door, ‘Open for business’.” Isherwo od has bee n wor ldwide cre at ive d ire ct or of Saat chi & Saatchi for the past 12 years wi th ultimate re sponsibility f or the ou t- put of the company’s 150 offices in 84 co untr ies. He a nd wor ldwide CEO Ke vin Roberts ar e j oin tly credited wit h r edefining Saatch i & N OVE MB ER/DEC EMB ER 2 008 Saatchi as an ideas company rather than ad agency, blazing a t rail oth- ers have followed. In the process o f im pleme nting the s trategy Isherwood has become one of advertising’s most influential cr eat iv e think ers. Ish erwo od i s widely known in the industry for his pre sentat ions of the leg end ar y Saatchi & Saatchi New Directors Showcase, the most w idely attend- ed seminar at t he Cann es Inter- national Ad Festival. He i s also the driv ing for ce behind the Wor ld Chang ing Ideas Awar d which attr act s an i llust rious pan el of judg es from Buz z A ldrin t o L ou Reed, and has co-authored a book on the subject. Isherwood is the creative credited with introducing P&G’s top man - agement to the Cannes Festival, a move t hat resulted in man y o ther major marketers following, pro ba- bly increasing the creative opportu- nity on big bra nds a ll ov er the world. He was President of t he Ca nnes Advertising Festival for TV, p rint and outdoor in 2001, e lected into the Clio Hall of Fame, and received the Clio lifetime achievement award in 2007. In 2006 h e joi ned Bob Geldof and Malcolm McClaren on a spe aking tour in Sydn ey and Auckland called ‘The Inf luentials’. He i s a member of RMIT University’s Acclaimed Alumni and received the fir st ever Honorary Doctorate in Communications from RMIT in 2007. CAMP AIGN B RIE F 5
Awards Dec 2008
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