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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September October 2008
55th InternationalAdvertisingFestival, Cannes Lions 2008 The 55thAnnualCannes Lions International Advertising Festival was held from the 15th to 21st June 2008. This was the fourth year of the Cannes Radio Lions and more than 1200 entries were received. A panel of 16 judged the Cannes Radio Lions, including Australian judge Dejan Rasic from Colman Rasic Carrasco. 2008 Cannes Radio Lions Winners ADVERTISER/PRODUCT GRANDPRIX TITLE Shutter Chance GOLD TITLE Mr. SUV Super Stretch Limo Maker Mr. Oxygen Bar Inventor Mr. Scoreboard Marriage Proposal Guy Last Girl On The Dancefloor Nothing Drums Low Voice SILVER TITLE Colours Prison Guard Broken Heart Heat 1 Flowers Have No Powers Your Parents Have Sex Gladiator Record Hansel & Gretel Jack & The Beanstalk Little Red Riding Hood Lonely Brushing Making Love The Fountain Woman Man Karate Comedy Club Yard Work Who's This? Wrong Number Disclaimer Toon Dog Toon Bunny Canon Marketing Japan/EOS Kiss Digital Camera ADVERTISER/PRODUCT Anheuser-Busch/Bud Light Beer Anheuser-Busch/Bud Light Beer Anheuser-Busch/Bud Light Beer Coca-Cola Nordic Services/Sprite Zero Mercedes-Benz/Mercedes-Benz Base Plus Brake System Marshall Music/Music Equipment Store IKEA Canada/Mattresses ADVERTISER/PRODUCT Mars/Starburst Sweets Mars/Combos Pretzels Mars/Combos Pretzels Tango/Soft Drink Coca-Cola Nordic Services/Sprite Zero Coca-Cola Nordic Services/Sprite Zero SC Johnson/RaidMosquito Killer SC Johnson/Raid Mosquito Killer Nampak/Cuddlers Nappies Nampak/Cuddlers Nappies Nampak/Cuddlers Nappies Johnson & Johnson Indonesia/ListerineMouthwash Colgate-Palmolive/Colgate 360 Toothbrush Laboratorios Maver/Prolong Condoms Mitsubishi Motors Spain/Mitsubishi Montero Volkswagen /VW Touch Screen Navigation System Volkswagen /VW Touch Screen Navigation System The National Thoroughbred Racing Association/Horse Racing Events The National Thoroughbred Racing Association/Horse Racing Events The National Thoroughbred Racing Association/Horse Racing Events Sky Television/Knocked Up Movie Premiere Sky Television/Knocked Up Movie Premiere RACV/Car Loans UNICEF/Campaign Against The Use Of Child Soldiers UNICEF/Campaign Against The Use Of Child Soldiers Visit sirenawards.com.au for the complete list and audio of Bronze Lion winners Australian Glory in Cannes The Siren Awards Creative Council congratulates Paul Reardon and Julian Schreiber on their outstanding win of a Cannes Silver Radio Lion. . Jury President was Mark Gross, Senior Vice President of DDB in Chicago. Congratulations to all Australian entrants who were shortlisted in the 2008 Cannes Radio Lions, including Gold Siren Winner, Clemenger BBDO Melbourne (Disclaimer) who won a Silver Radio Lion at the Festival. ENTRANT COMPANY Dentsu Tokyo ENTRANT COMPANY DDB Chicago DDB Chicago DDB Chicago Saatchi & Saatchi Copenhagen COUNTRY Japan COUNTRY USA USA USA Denmark BBDO Germany Duesseldorf / BBDO Duesseldorf Germany BBDO Cape Town Zig Toronto ENTRANT COMPANY TBWA\Chiat\Day New York TBWA\Chiat\Day New York TBWA\Chiat\Day New York Chi & Partners London Saatchi & Saatchi Copenhagen Saatchi & Saatchi Copenhagen DraftFCB Johannesburg DraftFCB Johannesburg Grey South Africa Johannesburg Grey South Africa Johannesburg Grey South Africa Johannesburg JWT Jakarta Y&R Malaysia Kuala Lumpur DDB Chile Santiago Remo Madrid Grabarz & Partner Hamburg Grabarz & Partner Hamburg Devito/Verdi New York Devito/Verdi New York Devito/Verdi New York DDB New Zealand Auckland DDB New Zealand Auckland Clemenger BBDOMelbourne Ogilvy South Africa Johannesburg Ogilvy South Africa Johannesburg South Africa Canada COUNTRY USA USA USA United Kingdom Denmark Denmark South Africa South Africa South Africa South Africa South Africa Indonesia Malaysia Chile Spain Germany Germany USA USA USA New Zealand New Zealand Australia South Africa South Africa
Awards Dec 2008