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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September October 2008
Other Finalists SINGLE TomMartin and Julian Schreiber Clemenger BBDO,Melbourne “Speaking For Everyone” for Transport Accident Commission Ralph van Dijk and JonWilliams Eardrum, Sydney “Restaurant” for Commercial Radio Australia Brendan Greaney and David Ponce de Leon Leo Burnett, Melbourne “Shopping Trolley” for Beerka Brendan Greaney and David Ponce de Leon Leo Burnett, Melbourne “Urinal” for Beerka Kirsti Lewis and Sabina Schaare Grey Worldwide, Melbourne “I'm Sorry” for Flower Growers of Victoria Dav Tabeshfar 303 Group, Perth “Hearing Test” for IKEA Brendan Greaney Leo Burnett, Melbourne “No Pauses (Man)” for Connex Gary Dawson and Rocky Ranallo Clemenger BBDO, Sydney “EVICTION!” for St. Vincent de Paul Society Ant Phillips and RichardWilliams Clemenger BBDO,Melbourne “Tight Dress” for HBA Mal Chambers and Scot van den Driesen SMART,Melbourne “Corey's Party Hotline” for Melbourne Airport Kate Burt and Nils Eberhardt Leo Burnett, Sydney “Prank Call” for World Wildlife Fund Damian Fitzgerald and Derrick Kim Belgiovane Williams Mackay, Sydney “Police Radio” for WACD - Working Against Culpable Driving Ralph van Dijk and JonWilliams Eardrum, Sydney “Time and Place: Teaser Week One”for Commercial Radio Australia CAMPAIGN Ant Phillips and RichardWilliams Clemenger BBDO,Melbourne “Scrunch or Fold” for Sorbent Vince Lagana and Jason Ross Saatchi & Saatchi Australia, Sydney “Emergency” for Foxtel - Crime & Investigation Network Ant Keogh and Grant Rutherford Clemenger BBDO,Melbourne “Carlton Draught Advertising Computer” for Carlton Brendan Greaney and David Ponce de Leon Leo Burnett, Melbourne “Great Beer Inventions” for Beerka The Siren Creative Council Brendon Guthrie and Tim Holmes Grey Worldwide, Melbourne “Open Family – Junk Food/ Hits/Monsters/ Dreams” for Open Family Australia Kirsti Lewis and Sabina Schaare Grey Worldwide, Melbourne “I Fancy You/ I’m Sorry/ I Miss You” for Flower Growers of Victoria Joshua Stephens AJF Partnership,Melbourne “Beer First” for J Boag & Son Ben Couzens and JimIngram George Patterson Y&R,Melbourne “Magnificent Balls/ Disclaimer/ Promo” for Fosters/ VB Greg Aldous and James Rickard KWP! Adelaide “Valentine’s Day” for The Advertiser Geoff Reid and Justine Metcalfe/ Ralph van Dijk Human/ Eardrum, Sydney “NRMA/SGIO Business Insurance” for NRMA/SGIO Cindy Donato Nova 106.9, Brisbane “Oh Sarah” for Greenbank RSL Andrew Foote AJF Partnership,Melbourne “Big M Double Strength” for National Foods Ralph van Dijk and JonWilliams Eardrum, Sydney “Time and Place” for Commercial Radio Australia CRAFT Dylan Stephens and Doogie Chapman Risk Sound, Melbourne “ANZ, Financial Planning, Ageing Man" for ANZ Ross Batten and Rem Bruijn Cutting Edge, Brisbane “Mutha’s Day” for Indooroopilly Shopping Centre Marty Braine and Ron Samuel Brainestorm Productions, Perth “Shower” for Rent Rescue Jerimiah Busniak and Tamara Heinjus Macquarie Southern Cross Media – HotFM/ Radiowest, Perth “Paddy’s Ale House” for Paddy’s Ale House Ross Batten and Rem Bruijn Cutting Edge, Brisbane “Do Something Cool” for Brisbane City Council Paul Le Couteur and Jason Williams Flagstaff Studios,Melbourne “Great Beer Inventions” for Beerka Scott Illingworth and Pete Best Best FX, Adelaide “Shower Timer” for The Advertiser Paul Le Couteur, Paul Reardon and Gus Johnson Flagstaff Studios,Melbourne “Dentist (Dinner)” for HBA ColinSimkins GustoMusic Melbourne JoeTalcott News Ltd Sydney Craft Award “The way voices, music and effects are recorded and mixed can make or break a radio commercial” The Craft category recognises the important role played by sound engineers in the production of great radio and encourages all to keep pushing the boundaries in sound. Enter online at sirenawards.com.au. SiVi SiVi is an interactive initiative that only exists through your involvement. The content comes from you and showcases the best and most unusual audio. It is designed to inspire ideas for radio ads. SiVi has become a portal of the most creative and inspiring radio sounds. Anything that makes a sound can be used in a radio ad. That funny attachment you were sent, the studio outtake you kept, or the concert bootleg you recorded – send it in to SiVi now. If you don’t currently have anything to share, get yourself a mic and go nuts! The site will be limited only be imagination and is designed to be interactive so audio is easily downloadable and you can submit now. To get involved in SiVi, email email@example.com or follow the links at sirenawards.com.au A Creative Archive The SirenAwardswere developed to not only recognise and honour excellence in commercial radio advertising but to assist in establishing a library of creative excellence featuring the best radio ads from around the world. The CD attached to the front cover showcases the best radio work of the year from the 2008 Siren Awards and 2008 Cannes Radio Lions. For a full rundown of all Siren Award finalists across the year visit sirenawards.com.au Enter now to win a Siren Award Entering the Siren Awards is simple – just go to sirenawards.com.au and follow the prompts. Entry is free and takes just five minutes. Winners are announced every two months with the Gold Siren winner each year automatically entered into theCannes Radio LionsAwards. RalphvanDijk Eardrum Sydney PeterWithy KWP!Adelaide MichaelAnderson Austereo RemBruijn Make Brisbane MikeEdmonds Meerkats Perth BradGrisaffe Audiobrien Sydney CommercialRadioAustralia thanks all the Creative Council as they have provided invaluable support throughout the year in all aspects of the Siren Awards including judging the 2008 Gold & Silver Siren Award Winners. EmmaHill ClemengerBBDO Melbourne VaughanJones Hot 91 SunshineCoast JohnMescall Smart Melbourne CraigMoore One For All Sydney
Awards Dec 2008