by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September October 2008
UP FRO NT CR EA TIVI TY Hall Knight Tim Hall, S aatchi & Saatchi, Wellington. I hope it’s not considered too provinc ial to choose another Wellington ad, but I really like Clemenger’s LTNZ campai gn wi th the chocolate wheel a t inter sec- tions. You all deserve a prize. Natalie K night, Publicis Mo jo, Au ckland. There’s a billboard up near Gra fton that just says LEARN TO DREAM. I’d vote for it, only it’s not an ‘ad’. So i nstead I’l l pi ck the NZ Book Council - dis - guised books. Nice. But if you’d rather be reading a book at work perhaps it’s time to find a new job. Lisa Fedyszyn, Colenso BBDO, Auckland. I recently saw this ad for Vespa tha t I thought was pretty cool. Avoiding any dull demonstration of how this skin- ny ve hicle deals wit h tr affic jams, this ad goes a step further, and de livers on cheekiness, fun and ‘Classic Ves pa’, by exec uting it in this c harming illustration s tyle. Let ’s just hope the rider of this Vespa isn’t a fat bastard. Gavin Siakimotu, DDB Auckland. The press house ad for Special i s poignantly wri tten and makes g reat use of a full page (apart from t hose large areas of white space, you should put some more words in there or a picture or something). Anyway, I reckon it’s a bit spesh. NZ Pete O gden, JWT, A uckland. If you’re a bloke , you undoubtedly once played with little plastic soldiers so this ad for the NZ Army is a n emotive way to tap into those memories. The campaign effectively illustrates that you can get more out of to day’s army than just blisters and a pen sion. And placed next to ‘Chefs Wanted’, this ad would’ve stood out like a stick grenade in a Crème Brûlée. Paul N agy, Cle menger BBDO, Wellington. Can’t r e- member the last time I r eally l aughed at a strip ad, but laugh I did at thi s one promotin g Doctor Who o n Prime, via D raft FCB. It’s ch arming, beautifully targ eted an d mad e me hu m the tune for a whole day. Nice work. Stephen d e Wolf, S aatchi & S aatchi, Auckland. The Lip Rea ding TVC for The Na tional Foundation for the Deaf. Amongst all the other telly commer- cials shouting at you, this one really stood out. It’s a simple insight, simply executed. Darryl Parsons, Co nsortium, Auckl and. The Pink Batts ad is currently my most favourite ad on telly. A nice simple idea made better by some great cast- ing and direction. The Nana on the exercycle is a top touch and whenever I watch it I act ually think how nice it would be to have a big fuzzy guy hug- ging me all day. I guess that’s why Bear s ar e so popular amongst the gays. Daniel Barnes, Barnes Catmur, Auc kland. Vodafone ‘Fold’ . Nicely t old, se amless animati on, an d a great, relevant idea. The only problem seems to be that it ’s been do ne before by Mot orola Ra zr a while back, dam mit. Ot herwi se, a hit. And the soundtrack by cult country/roots hero Charlie Parr is an inspired choice. 34 CAMP AI GN B RIEF Fedyszyn Siakimotu Ogden 1 Vespa... ‘delivers on cheekiness, fun and ‘Classic Vespa’’ 2 Special... ‘I reckon it’s a bit spesh’ SEP T E MBE R/OCT OB E R 2 0 08 CREATIVECIRCLE
Awards Dec 2008