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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September October 2008
About the Siren Awards What are the Siren Awards? The Siren Awards are a national, annual advertising award, started in 2005, designed to encourage excellence and creativity in radio advertising. How do they work? The award recognises excellence in radio creativity – and contains five rounds each year. The annual Gold Siren winner is chosen from the winners and highly commended in each round and is judged by the Siren Creative Council, a group comprising leading creative directors from national advertising agencies, radio stations and production studios. Who can enter and how? People writing radio ads from advertising agencies or radio stations. Entry is free via a dedicated website: www.sirenawards.com.au. What are the categories? Radio Single, Radio Campaign (consisting of no less than three commercials) and the Craft Category. Who judges the Award? The annual award is judged by the Siren Creative Council. The winner of each round during the year then judges the following round. What are the prizes? Apart from recognition from winning the bi- monthly award, the ultimate winner for the year has a chance to win a trip for two to Cannes and be entered into the Cannes Radio Lions Awards. Other prizes include the Siren trophy as well as inclusion on a CD release of yearly winners to acknowledge achievement. Connex - Brendan Greaney from Leo Burnett, Melbourne Highly commended: “EVICTION!” for St. Vincent de Paul Society - Gary Dawson and Rocky Ranallo from Clemenger BBDO, Sydney Campaign category winner: “ice. It’s a dirty drug” for Department of Human Services - Laura Hunter, Daniel Pollock and David Ponce de Leon from Lifelounge, Melbourne Highly commended: “Magnificent Balls/ Disclaimer/ Promo” for Fosters/ VB - Ben Couzens and Jim Ingram from George Patterson Y&R, Melbourne Craft category winner: “Galaxy Wars Part 2” for GM Holden Ltd - Sound engineer, Paul McCosh from Risk Sound, Melbourne and creative director, Gordon Haynes Highly commended: “Paddy’s Ale House” for Paddy’s Ale House - Sound engineer, Jerimiah Busniak from Macquarie Southern Cross Media – HotFM/ Radiowest, Perth and creative director, Tamara Heinjus ROUND FIVE Overall winner and single category winner: “New Trick” for Sydney Dogs & Cats Home - Josh Bryer and Hamish Stewart from M&C Saatchi/ Mark, Sydney. Highly commended: “Tight Dress” for HBA - Ant Phillips and Richard Williams from Clemenger BBDO, Melbourne Highly commended: “Corey’s Party Hotline” for Melbourne Airport - Mal Chambers and Scot van den Driesen from SMART, Melbourne Highly commended: “Valentine’s Day” for The Advertiser - Greg Aldous and James Rickard from KWP! Adelaide Campaign category winner: “Getting Burnt/ Wuss/ The Runs” for Ford - Roger Nance and John Skaro from JWT, Melbourne Craft category winner: “Cloverfield” for SE PT EMB E R/O CTO BER 2 008 Paramount Pictures. Sound engineer, creative director and producer: Matt Dickson from DMG Radio Australia, Perth Highly Commended: “Do Something Cool” for Brisbane City Council - Sound Engineer, Ross Batten from Cutting Edge, Brisbane and cre- ative director, Rem Bruijn SIREN FINAL CALL Single finalist: “Prank Call” for World Wildlife Fund - Kate Burt and Nils Eberhardt from Leo Burnett, Sydney Single finalist: “Police Radio” for WACD - Working Against Culpable Driving - Damian Fitzgerald and Derrick Kim from BWM, Sydney Single finalist: “Time and Place: Teaser Week One” for Commercial Radio Australia - Ralph van Dijk and Jon Williams from Eardrum, Sydney Campaign finalist: “NRMA/SGIO Business Insurance” for “NRMA/SGIO Business Insurance” - Geoff Reid and Justine Metcalfe/ Ralph van Dijk from Human/ Eardrum, Sydney Campaign finalist: “Oh Sarah” for Greenbank RSL - Cindy Donato from Nova 106.9, Brisbane Campaign finalist: “Big M Double Strength” for National Foods - Andrew Foote from AJF Partnership, Melbourne Campaign finalist: “Time and Place” for Commercial Radio Australia - Ralph van Dijk and Jon Williams from Eardrum, Sydney Craft finalist: “Great Beer Inventions” for Beerka - Sound Engineer: Paul Le Couteur from Flagstaff Studios, Melbourne and creative director, Jason Williams Craft finalist: “Shower Timer” for The Advertiser - Sound Engineer: Scott Illingworth from Best FX, Adelaide and CD, Pete Best Craft finalist: “Dentist (Dinner)” for HBA - Sound Engineer, Paul Le Couteur from Flagstaff Studios, Melbourne and creative directors, Paul Reardon and Gus Johnson CAMP AIGN B RIE F 25
Awards Dec 2008