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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September October 2008
With digital radio all you need is a digital receiver – no subscription fees, no messing about with signing up, just tune in. Everything you needto know about digital radio Here are some important things to know about digital radio: Digital Radio is free-to-air One of the biggest attractions is that listening to the radio will continue to be free. With digital radio all you need is a digital receiver and that’s it – no subscription fees, no messing about with signing up, just tune in. Radio goes visual For the first time radio will have an added visual feature. The DAB+ system will allow radio broadcasters to deliver a much more dynamic, multi- media experience to the listener. The additional spectrum in DAB+ means broadcasters can provide on a small screen, scrolling news, sport and weather text and transmit a picture of a radio host or band, the cover of a CD or an animated logo, plus create a services list. Additional Features DAB+ also allows for each broadcaster to produce extra channels and for the listener to use a pause and rewind option. Each station will be using the variety of new features to meet the needs of their target audience. Some may offer extra audio or text based channels, others may choose to offer a range of data services such as images, graphics, product pictures and animation. News stations may provide very different features to information and music stations. Digital Radio Switch-On Australian digital radio services will officially be switched-on early 2009 in Sydney, Melbourne, Brisbane, Perth and Adelaide. Services for other parts of Australia are expected to be phased in following the capital city launch. Stations Going Digital in 2009 • Sydney - 2GB, 2CH, 2UE, 2DAY, TRIPLE M, 2KY, WS-FM, MIX 106.5, 2SM, NOVA, VEGA, ABC & SBS stations – including ABC Radio National, Triple J, Classic FM, News Radio, Local Radio. • Melbourne – MIX, GOLD, SEN, 3AW, 3MP, FOX, MAGIC, TRIPLE M, NOVA, VEGA, ABC & SBS stations – including ABC Radio National, Triple J, Classic FM, News Radio, Local Radio. SE PT EMB E R/O CTO BER 2 008 • Brisbane - 4BC, 4BH, 4KQ, B105, TRIPLE M, NOVA, RADIO TAB, 97.3 FM, ABC & SBS stations – includ- ing ABC Radio National, Triple J, Classic FM, News Radio, Local Radio. • Perth - 6IX, 6PR, 96 FM, MIX, 92.9FM, NOVA, ABC & SBS stations – including ABC Radio National, Triple J, Classic FM, News Radio, Local Radio. • Adelaide - 5AA, MIX, SA-FM, TRIPLE M, NOVA, CRUISE, ABC & SBS stations – including ABC Radio National, Triple J, Classic FM, News Radio, Local Radio. Radio Receivers To listen to digital radio, consumers will need a new receiver. Digital radios will come in all shapes and sizes, including MP3 devices, hi fi, portable players and clock radios. PC radios, which plug into a computer and allow receiver functions to be controlled from the computer screen, will also be available. In-car adaptors and upgrades are also expected to be available and there are likely to be adaptor kits for mobile phones. Major retailers are expected to stock a range of digital radios in the lead-up to switch on – and leading manufacturers will be introducing more products throughout 2009. Cost Like any product range, digital radio prices will vary greatly depending on their features and capabilities. Entry-level receivers (with scrolling text) are likely to start from around AUD$100. A receiver with more features will start at AUD$259. Like any new technology expect prices to fall as more and more people switch on. Simple to tune Digital radios are incredibly easy to tune. There is no need to remember fre- quencies. They display the name of the station. Start listening by simply picking a station from the list, and your radio will lock in to the very best reception. AM & FM AM and FM radio services will continue to be broadcast to allow consumers adequate time to replace their radios with digital receivers. Over time, digital could eventually replace analogue radio (AM and FM) but older radios won’t become obsolete for some time. CAMP AIGN B RIE F 23
Awards Dec 2008