by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September October 2008
AGE NCIE S Myburgh and Liebenberg: “The general consensus from our friends working in Australia is that the industry is very similar to ours, but a bit more conservative,” says Myburgh Startof South African invasion Gerhard Myburgh and Brent Liebenberg, the South African duo who take over as joint creative directors of The Campaign Palace Melbourne in November (replacing Tony Leishman), are part of what appears to be a South African influx of man- agement at the agency. Compatriot Jacques Burger is also coming in as the Sydney managing director and national CEO. Burger has spent the past decade at Ogilvy Cape Town, most recently as managing director. In Sydney, Burger takes over from Lindsey Evans and nationally succeeds Mark Mackay. Campaign Brief’s Heather Jacobs reports. GERHARD MYBURGH AND BRENT LIEBENBERG first met at DraftFCB South Af ric a in 200 4 and hav e worke d t oget her sin ce 2006. Myburgh was FCB’s executive cre- ative directo r a nd Liebenberg its creative director. Whi le t hey h ave never be en to Australia, they were l ooking fo r a new opp ortunity wh en t he c al l came through and were sold on the idea after a few telephone conversa- tions. Says Myburgh: “Palace man- aging director, Tom Co oper, flew over fo r a fa ce- to- face me eting – possibly the longest interview in the history of advertising – and in the end it felt like a really great fit. “We weren’t specific about which city we wanted to live in, and it was more a case of waiting for the right opportunity.” As c reatives, the pair have won a sta ck o f award s ov er t he year s including Cannes Gold, Silver and Bronze; t hree One Sh ow Merits ; four G old , 18 Silver an d thre e 10 CAMP AI GN B RIEF Bronze a t South Africa ’s national awards, the Loeries; t hree Gold , three Silver and two Bronze at the Eagl es ; and 32 Cre at iv e C ircle awards. At Cannes 2007, one of the ir cre- ativ e teams – copywrite r Lauren Shewi tz and art direc tor Vidette Liebenberg (Brent’s wife) – pi cked up a Gold Lion in dir ect mail for SC J ohn son’s Raid ‘Evict ion Notices’. The work f eatured mock eviction notices mailed to the vari- ous insects of the house. For exam- ple, t he cock roach, the ant, the mosqu ito and the spid er, sa ying their time was up. Th e wo rk al so went into t he annuals for D&AD and Clios. Myburgh fi rst became interested in advertising as a Rotary Exchange Student in Ge rman y wher e he de cided t o be come a g raphic designer after studying art. On returning to South Af rica, he enrolled at th e J ohannesburg Art Foundation, which h as pr oduced some of S outh Afr ica’s most notable artists, including W illiam Kentridge. After two years studying graphic design, Myburgh got a j ob as a junior designer at a very small ad agency. He hated it, and decided that to get a better job he ne eded more of an education, attending ad school at night. “In 1994 I walked into the off ice of a very scary lady cal led Jen ny Groenewald. She w as on e of th e original members of a re al ly ho t agency - Hunt Lascaris. She l iked my portfolio and de cided to o ffer me a job as graphic designer. After two years, Jenny asked me whether I would like to work with a writer as an art director,” he says. “This was no doubt one of the highlig hts in my career and during the five years I worked there, I had the opportu - nity to learn from some of the best creatives in the world. People like Tony Granger, John Hunt and Jan Jacobs, to mention only a few.” At the end of 1999 he joined FCB as an art director, which he says has been a great place to work. Li ebenber g con curs, sayi ng DraftFCB is a phenomenal place: “This agency has an amazing knack for wi nning bus ines s an d t hen hanging onto it for the next hun- dred years. I’m very sad to leave, but at times like these, I can’t help remembering what my dad said to me on the morning that I left home to start my first job: ‘Goodbye and good luck out there, you giant fat arsehole’.” Liebenberg had b rief stints as a computer programmer, waiter and shoe salesman, before attending the Cape Town-based advertising col- lege, The Red & Yellow School. Ther e, t wo ol d-s chool ad men named Al an Raaff and Brian Searle-Tripp, taught him the basics. “Brian, short with a matching temper, managed to put the whole advertising thing into perspective for me one day when he said: ‘Li fe is hard. Advertising is hard. Now SEP T E MBE R/OCT OB E R 2 0 08
Awards Dec 2008