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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : October 2008
C AX TON 2 008 1997 Client: Aussie Home Loans Agency: VCD Sydney Art Directors: Simon McRae and Kieran Flanagan Copywriters: George Betsis and Siimon Reynolds 1998 Client: Toyota Motor Corporation Agency: Saatchi & Saatchi, Sydney Art Director: Shane Gibson Copywriter: Matt Eastwood Client: Subaru Australia Agency: Leo Burnett, Sydney Art Directors: John Foster and Greg Logan Copywriters: John Foster and Greg Logan 1999 2002 Client: Toyota Agency: Saatchi & Saatchi, Sydney Art Director: Steve Carlin Copywriter: Scot Waterhouse Client: Toyota Agency: Saatchi & Saatchi, Sydney Art Director: Stuart Robinson Copywriter: Tim Brown 2003 CAXTON MORE IMPORTANT THAN EVER by Rob Belgiovane, Caxton Chairman AS THE LONGEST-RUNNING ADVER- TISING awards in Aus trali a, th e Caxtons are arguably al so the be st event in our industry. Now in its 34th year, the weekend confere nce provides an int imat e environment for discussion, debate and exchanging ideas. As the only local gathering focus- ing fo r th ree co nsecutive days on creative stan dards a nd ad vertising and media t rends, the C axtons are a barometer for how our industry is performing and where we ne ed to try harder. While it’s always a good time, the conference also offers an opportuni- ty for creatives to rev italise th eir careers by learning what new ideas are working for brands, advertisers and agencies worldwide. Thi s y ear we s aw the hig hest number of ent ries ever - up 10 pe r cent with 400 entries received and a total of 74 ads nominated in 26 cat- egories. After a lacklustre c reative ye ar in 2007 when more th an h alf o f th e entry categories didn’t have a wi n- ner, it’s great t o s ee the s tandard has improved. This year 16 Caxtons were award- ed - u p from just 1 2 la st y ear - reflecting better creative s tandards. It’s been a good year for print in Australia as we also performed well at Cannes. We still need to set the bar higher to raise standards and get creatives and clients enthused about newspa- per ads. Why? Increasingly with tel evision and online the audience can op t-out of watching an ad, unlike newspapers Client: Marcs Agency: Host, Sydney Art Director: The Glue Society Copywriter: The Glue Society 2004 Belgiovane (with Tony Hale from The Newspaper Works) in Cannes this year 2005 Client: Toyota Agency: Saatchi & Saatchi, Sydney Art Directors: Eron Broughton and Pete Buckley Copywriter: Steve May
September October 2008
July August 2008