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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : October 2008
“ The Caxton judging was friendly, well mannered and considered which usually means either the work was rather average or that judges didn’t have any of their own work entered. Neither turned out to be the case and while there may not have been too many actual ‘balltearers’ we left the room with plenty of scratches round the scrotum. (Apart from Michelle from M&C.) We saw some really nice ads and also, importantly, some really nice newspaper ads. International print awards shows are judged by who got away with the best scams so it was good to see some real work surface every now and again. Not every ad relied on a single insertion in the Manly Daily to reach the nation. I shall not name the agency that entered two separate campaigns for the same client, for the same brand, which apparently ran on the same day in the same small newspaper. Let’s just say it was hardly in the spirit of the Caxtons and if required they can be retrieved from a skip in Kent Street. I think we have some deserving Caxtons and a good spread of work to uphold the tradition of the event. Thanks to everyone for entering, the judges for judging, someone for asking me, and please go to Port Douglas if you can. Look out for the stingers and don’t let them put you in a room with Lynchy. PAUL CATMUR - CHAIRMAN OF JUDGES CAXTON AWARDS SEA TEMPLE RESORT, PORT DOUGLAS- OCTOBER 24-26, 2008 Saatchi & Saatchi, Sydney headed an exclusive clutch of eight agencies to score gongs at the 34th Annual Caxton Awards and Seminar, held mid October at the Sea Temple Resort in Port Douglas. Saatchi’s won three Caxtons, two for Sony and one for Foxtel/National Geographic Channel. The latter - a full page topical ad honouring Sir Edmund Hillary - also took out the QuinlivanBlack Chairman’s Award, selected by this year’s jury chairman, Paul Catmur, creative partner at Barnes, Catmur & Friends, Auckland. M&C Saatchi, Sydney also won three Caxtons, all for Herringbone, as did The Campaign Palace, Melbourne, all for Cancer Council. BMF Sydney won two Caxtons for The ” Newspaper Works, while Host/The Glue Society, Sydney won two Caxtons for BT Financial Group. Three other shops took home one Caxton each: Marketforce, Perth for Cancer Council, DDB New Zealand for Sky and Showpony, Adelaide for Monarto Zoo. While only 16 Caxtons were awarded this year, it’s four more than last year’s all- time low, which is a welcome sign that in the digital age, the art of creating great newpaper advertising is not dead. Agency Saatchi & Saatchi, Sydney* M&C Saatchi, Sydney CAX FIN. 39 35 The Campaign Palace, Melbourne 3- BMF Sydney Host/The Glue Society, Sydney 21 Marketforce, Perth DDB New Zealand Showpony, Adelaide Clemenger BBDO, Adelaide Publicis Mojo, Melbourne BWM Sydney M&C Saatchi, Wellington JWT Sydney 23 12 11 1- -6 -3 -2 -2 -2 Rare Creative Thinking, Perth -2 RazorJunior, Sydney Saatchi & Saatchi New Zealand -2 Young & Rubicam, Auckland Ad Impact, Perth The Campaign Palace, Sydney -1 DDB Sydney Euro RSCG, Sydney The Furnace, Sydney JWT Melbourne M&C Saatchi, Auckland 303, Perth -1 -1 -1 -1 -1 -1 -1 *Plus the QuinlivanBlack Chairman’s Award. Agencies credited for all craft awards -2 -2
September October 2008
July August 2008