by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2007
UP FRONT CRE A TI VIT Y Jackson Spiller Steve Ja ckso n, Saa tchi & Saatch i, Sydney. MTV’s ‘Welcome Snoop’. ‘What the fuck is a meat pie?’ What more can I say? Snoop gets my vote. Darren Spiller, Publicis Mojo, Melbourne. I know it’s been around f or a little while but the NAPCAN piece of communication wi ll be my pic k. It i s based on a very powerful insight. You see it and feel empathy if not a little guilt for what’s being played out before your eyes. As a father of five it reminded me that the l ittle people I’m responsible for are watching my every move and shaping their behaviour upon my at titudes, habits and outlook. You’re on stage the whole time and what you do could have far reaching consequences - t alk about pressure. It a lso had me thi nking about our industry’s responsibility as communicators and what our actions have on the wider community. In the end it rem inds you that we all have a r esponsibility to behave in a n acceptable fashion. Well d one gu ys, yo u’ve not only found a powerful ins ight but y ou e xecuted t he i dea with realism, energy and a lo t o f sty le. I wish more pieces of communication were as relevant. Dejan Rasi c, C olman Rasi c C arras co, S ydney. Sony Handycam ‘Kiss’ TVC. This is the best TV ad I have seen in a while. Comes wi th a grea t t ruth a bout the product and it doesn’t crap on about superior HD or zoom either. It makes the brand look confident and has a twist that isn’t expected. Beautifully crafted too. Her dentures didn’t fall out either. Well done guys. Cameron Hoelter, Clemenger BBDO, Melbourne. I liked the McDonald’s ‘Children See’ spo t f rom a few m onths ago, it was a lovely insig ht. I t took me back to my childhood, when I wasn’t allowed to eat McDonald’s. Jay Furby, Consultant, Sydney. NAPCAN. How refresh- ing. An ad. Not just an ad but a pi ece of communica - tion which has a simple premise and is executed well. No sign of Wally and Advertising Advan tage...just a simple thought packed with emotional punch [no pun intended]. Sitting o n my sofa as a genuine consumer for the f irst time in many years I hope that, to para - phrase the ad, CLIENTS SEE. CLIENTS DO. Richard Muntz, George Patterson Y&R, Melbourne. To cre- ative teams working on c ars with 6 or more cylinders: Whatever regulatory body put a stop to ads dep icting anything but responsible and law abiding dr iving, did you a favour. Case in point, the new Falc on Ute ad. With a brief of “power” and the regulatory limitations of dramatising it, the idea of the world as a bloke fanta- sy gets my vote. Well done to all; client, creative team and film company. Peter Nelson, The Brand Agency, Pert h. The paint ing by numbers full page for Lotto. I fl icked th rough Th e West to find this gem. It’s blindingly simple and made me wish I’d been clever enough to think of it myself. I think it has the class to scoop the award shows. Steve Minon, Junior, Brisbane. I wish I could find a good ad in its natural environment, but I’m clearly not a tar- get for good ads, only c rap ones. So I have to confess that I went t rawling through tr ade journals and web - sites to find this gem of an out door idea for Virgin Blue. It’s an artful Tassie gag, and it’s good retail too. Nice work from Brisbane. James R ickard, KWP!, Ad elaide. The ANZ Bear is th e stand-out at the moment. “How c ome I’m always the bear?” could well become the new “Not happy Jan.” Congrats to the team and the client. 84 CAM PA I GN B RIE F 2 Sony... ‘Twist that isn’t expected’ Rasic Hoelter Furby 1 Lotto... ‘I think it has the class to scoop the award shows’ 3McDonald’s... ‘it took me back to my childhood’ JU L Y /AU GUST 2007 CREATIVECIRCLE
September October 2007
May June 2007