by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2007
TED Platinum via BMF, Sydney Carlton Draught ‘Flashbeer’ via George Patterson Y&R, Melbourne Matt Hayward Grant Rutherford (GPY&R, Melbourne) at Cannes Clockwise from left - Andrew Coates (Lion Nathan) and the BMF gang: Warren Brown, Sue Stewart, Richard Morgan, Simon Langley and Nick Garrett S CANNE relevant. It’s not just TV, cinema and radio for facilities like ours any- more. The amount of web, mobile phone and interactive instal lation bas ed out put from our studios grows with every campaign we work on. Gone are the days of ending the mi xing ses sion wi th a DAT ( a what?…) and VHS (do they still make them! ?…) of the mix. It i s now the norm for clients to leave the building with a Digital Betacam master, Uncompressed Quicktimes, Flash movies, Mpegs, Broadcast .WAV files, DVD’s, Podcasts and even the Pro Tools and Final Cut sessions on disc. “Objective 2: Check out our glob- al colleagues and their technology choic es . The buz zword around Cannes this year was ‘Integrated’, not ‘Titanium’… interesting! The whole Internet, Interact ive, TV, JU L Y /AUGUST 2 007 S ADVENTURE Print conve rg ence, ha s livened things up a lot and was a big talking point for us nerds. One idea, four deliverables, all out of one box! We have to be adaptable. Our mixes and pictures can end up anywhere and have to look and sound great wherever that anywhere is. Thank (place name of chosen re lig ion celestial being here) for Macs’. We, as have many others, decided on Mac-based Pro Tools and Final Cut systems because it a llows for total integration between sound design, music composition, picture editing and delivery. We can deliver our product to digital tape, encoded file, and any other media or, thanks to FTP servers, facility worldwide. No confusing mysterious stuff - one simple work flow, all speaking the same language. We are able to easi- ly upda te and modify sound and picture d eliverables t o s ui t th eir intended us e. I t al so al lows us t o always be up to date with the latest software r eleases a nd d igital f or- mats, offering our clients the latest and greatest a s soon as i t becomes available. “Obj ective 3 : Ce lebr atin g o ur clients’ Cannes successes. Well we did that, and by no strange twist of fate, both campaigns were launched on the net. If you had s aid “Let’s shoot on HD or 35mm for a vi ral” two years a go, we would all have sai d, “No way, costs t oo much! Overkill!” Now we all say “Great, let’s do it” and win awards. Inte- grated advertising and media is here. “Congratulations to BMF Sydney and Lion Nathan f or th eir T ED Platinum ‘Human T esting Program’ Int egrated a nd D irect wins. Cong ratulations also to George Patterson Y&R Me lbourne for t heir Carlton Draught ‘Flash Beer ’ spot, dir ected by P aul Middleditch, winner in th e Film category. “Both wo rthy winners and pl ea- sures t o have been a part of. W e raised o ur gl asses i n ce lebration with t hose i nvolved a t a f estive lunch held a t Le Petite Chapel a t Saint Paul de Vence. “All up a nother g ood ye ar for Sound Reservoir. New future plans for environmental and further tech- nological dev elopment. Two more Lions, making twelve i n th e l ast nine y ears. Hangovers and je t l ag. All stimuli we entail to continue to grow wi th and within the wor ld of advertising. We l ook f orward t o more s ound d esigns, more music compositions a nd more successes for our clients.” CAM PA IGN B R I E F 63
September October 2007
May June 2007