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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2007
TV C PO ST P RODU CT ION McDonald’s ‘Big Mac’ (DDB Sydney) Heineken ‘Rugby World Cup’ (Bates Asia) McDonald’s ‘McCafe’ (DDB Sydney) E Bay ‘Thriller’ (Whybin\TBWA, Sydney) Holden – VE Commodore ‘Stone Age’ (McCann-Erickson, Melbourne) WORLDWANTSWHAT When founder/managing director of Sydney-based Postmodern Andrew Robinson split with his partner of five years, editor Danny Tait, visual effects supervisor James Rogers and facilities manager Angus Reid stepped up to become partners. Since then the company has been building on the success of its first five years by expanding into the features market, attracting larger scale projects and a growing percentage of work from overseas. International work now accounts for 60% of its business with jobs coming through from China, Japan, UK and the States. Andrew Robinson 54 CAM PA I GN B RIE F Angus Reid James Rogers JU L Y /AU GUST 2007
September October 2007
May June 2007