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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2007
SIR EN AWARDS Charlie Cook (DDB Sydney) Justin Carew (DDB Sydney) Vince Lagana and Jason Ross (Saatchi & Saatchi, Sydney) Ed James (DDB Sydney) Simon Johnson (DDB Sydney) Dylan Stephens (Risk Sound, Melbourne) DDBSydney gangof four wins Round1of 2008 Siren Awards A series of radio ads for NAPCAN, via DDB Sydney, which aim to prevent child abuse, has won the overall and campaign categories for round one of the 2008 Siren Awards. Saatchi & Saatchi Sydney was the winner of the single category with an ad for Foxtel’s Crime and Investigation Network called ‘Stabbing’ A SERIES OF RADIO SPOTS FOR THE National Association for Prevention of Child Abuse and Neglect (NAP- CAN) has wo n the over all and campaign categories for round one of the 2008 Sir en Aw ards . Th e campaign, with c ommercials titled ‘Alcoholic’, ‘Football’, ‘Husband’, ‘Racist’ and ‘Traffic’ was written by Simon Johnson, Charlie Cook, Ed James an d Jus tin C ar ew fr om agency, DDB Sydney. Judge and previous winner, Guy Lembe rg fr om ag ency, Love Communicati ons, Sy dney said: “Th e Napcan campai gn’ s cle ar insight and be aut ifu l e xec utio n make it a worthy winner. It’s a very effective and memorable bit of work that stops you in your tracks.” Writer, Charlie Cook from DDB Syd ney s aid the ca mpa ign g oes where people ar e s cared to go and confronts the i ssue o f c hild abu se head on. Two en tr ies wer e hi ghl y c om- Enter Round 3 now at www.sirenawards.com.au 12 CAM PA I GN B RIE F mended in the campaign cat egory. ‘Scrunch or Fold’ for Sorbent, writ- ten b y Richard Williams an d An t Philips from Flag staff S tudios i n Melbourne and ‘Eme rgen cy’ for Foxtel ’s Cr ime and I nvestigat ion Network, wr itten by Vince L agana and Ja son Ros s fr om ag ency, Saatchi & Saatchi, Sydney. Saatchi & Saatchi Sydney was also the winner of th e single catego ry with an ad for Foxtel's Crime and Inve stigat ion Ne twor k call ed ‘Stabbing’, written by Vince Lagana and Jason Ross. This commercial won a Silver Radio Lion at Cannes back in June along with a second in the Foxtel campaign c alled ‘Girls’. Judges at Cannes described the spot as ‘disturbingly real’. Wri ter Vince Lagana s aid t hey spent a lot of time crafting the com- mercial t o make sure it was as believable as possible: “The idea is that the Crime Channel programs are so realistic and chilling that the viewer believ es t hey a re act uall y there at the scene of the crime. “So the campaign is designed t o sound like a real 00 0 emergency call, with distressed ca llers t alking to emergency operators. At the end of the call we reveal that the callers are not a ctually i nvolved i n r eal emergencies, but ra ther th ey ar e watching re-enactments of crimes on Foxtel’s Crime and Investigation channel.” Two entr ies were hig hly co m- mended in the sing le categ ory. ‘Speaking for Everyo ne’ fo r th e Transport Accident Commissio n (TAC Victoria), wri tten by T om Martin and Julian Sc hreiber f rom agency, C lemen ger BBDO Melbou rne and ‘Rest aur ant’ fo r Commercial Radio Australia, writ - ten by Ralph van Dijk from agency Eardrum in Sydney. Winner of the craft c ategory wa s ‘Ageing Woman’ for ANZ Financial Planning, fr om Ri sk Sou nd in Melbourne with sound engineer , Dylan Stephens. The spot was writ- ten by Doogie Chapman. Judge and previous winner, Ralph van Dijk from Eardrum, Sydney said about the craft winner: “This sort of idea is deceptively simple and often done badly. The execu- tion here was seamless.” Two ads were highly commended in t he craft category. They were ‘Ageing Man’ f or ANZ Financial Planning, pr odu ced by Dyl an St ephens fr om Ri sk Sou nd i n Melbourne (written by Doog ie Chapman) and ‘Mutha’s Day’ for the Indooroopilly Shopping Centre, prod uc ed by Ros s Ba tten from agency, Cutting Edge in Brisbane (written by Rem Bruijn). The national S iren Awa rds are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the coun- try. The winner of the 2007 Gold Siren Award was judged the world’s best radio commercial and received the Cannes Radio Grand Prix in June. The Siren awards promote the importance of creativity as a way to make radio advertising more effective. To hear the winning ads or f or more information visit the website www.sirenawards.com.au. Ent rie s for round three of the 2008 Siren Awards are now open. JU L Y /AU GUST 2007
September October 2007
May June 2007