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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2007
FOR TH E RECOR D Draft FCB New York. Hi s depar- ture would not come as much of a surprise - since his appointment as ECD of FCB mid last year, he had to sur vive the merger wit h Draft early th is year , wh ich was never going to be easy. Says Chant from New York: “I gave notice at t he beginning of the month, I finish up at t he end of July. I want t o get back to a smaller creative situation. It was a great e xperience b eing at the creative h elm of a 1 ,500 man New Y ork agency , I le arnt a lot about how t hings work over here...but i t simpl y i sn’t wh ere I want to be i n my c areer. I’ve been thinking ab out moving e ver sinc e the me rger happened . I ori ginally joined FCB, it’ s a differ ent agency now. I want to work in a small cre- ative operation. I am staying here in the S tat es, I love it over he re.” Before going to New York, Chan t had bee n on th e loose for six months after leaving the CD gig at Publicis Singapore, where he had also b een for little over a ye ar. Earlier in his career, he was a senior writer at McCann-Erickson Sydney in the mid nineties, before he ading to Asia. Marketforce Perth creat ive te am Gordo n H aynes and Mai sen Hall hea ded t o McCann-Er ick son Melbourne. Haynes was fo rmerly with Mojo Pe rth and Bat ey Group in Malaysia, before retur ning t o Perth to join Marketforce where he has oft en been teamed wi th Hal l. Ha ynes ’ work for T he Can cer Council and t he Off ice of Road Saf ety has earn ed him creative accolades. Hall is a former w inner of AWA RD s chool an d hi s TV campaign for Supashake and work for Cri me- stop pers h ave won a swag of local awards. Formerly of Cummins & Partners, Melbou rne, creati ve te am Jason Kilgour and Jason Rose joined c re- ative group, Day & Age. The move reunites the pa ir wi th thei r former M&C Saatchi creative di rect ors, Paul Taylor and Tony Banks, who started the group late last year. Sandy Rudd wa s poa ched fr om M&C Saatchi, Sydney to th e cre - ative group head DM p osition a t Leo Burnett, Sydney to work along- side V icky Bur rou gh. Ru dd’s appointment completes the creative management line up and wil l hel p continue to drive the agency’s new model being created by n ational creative director, Mark Collis. The Brand Agency Perth appoint- ed awarded Canadian creative, Kurt Beaudoin, to the team. He was most recently senior copywriter and co- creat ive direct or of Highwood Communicati ons in Calgar y, Canada , where he has w orked at various agencies for eight years. BCM Br isbane appointed Nick Ikonomou as creative director, taking over the reins fr om B CM’s long standing CD Gre vil le Pa tterson, who after nine years, has decided to move toward a four day a week role with the agency. Ikonomou has most recently been the senior writer at De Pasquale, and prior to that worked at BCM and DDB. Also joining BCM’s creative team is Andy Iles, who was previously head of art at De Pasquale. Iles has recently moved to Brisbane from London via S ydne y where he worked in sen ior creat ive roles at Publicis Mojo, the Engine Room, DDB, Leo Burnett and Oil. Iles will work with Ikonomou as art director. Matt Campbell, ex BBH New York Ikonomou - to creative director of BCM Brisbane Beaudoin - joined The Brand Agency, Perth Campbell - ex BBH NYC, now at The Pond, Auckland inter act ive CD/ des ign direct or retur ned to his homela nd New Zealand and is available for projects through www.thepond.co.nz The Pond also est ablished a de sign depart men t, he aded by Bro gen Av er ill, who has wor ked wi th Publicis, Strawberry Frog and DDB over seas on Mer ced es , Son y, Spr int, Citroen, Nike, Asics and South Gin. “We’ll be bringing on board designers very quickly now,” says Leighton Howl of The Pond. “Already our art directors, design- ers and writers are collaborating on proje cts and it’s allowing us to deliver complete creative solutions to the ad and design industry.” Wayne Pi ck and Kim P ick, one of Bagnasco - from Mojo to GPY&R Melbourne 6 CAM PA I GN B RIE F Rudd - from M&C Saatchi to Leo Burnett Sydney Averill - to head of design department of The Pond New Ze aland’s l eading direct cre- ative teams, left Tequila and will join Rapp Collins Limb Walker as executive creative director and head of copy respectively, effective early Octo be r. They join a thi rd top dir ect cr eat ive Jason H all, who comes on boar d wi th RCLW i n Wellington as creative director. The move comes on the heels of Rapp Collins Limb Walker’s recent wins of the Tel ecom and ANZ DM accounts. For the past three years JU L Y /AU GUST 2007 Walker - to creative leader of Publicis Mojo, Sydney Chant - left the ECD gig at Draft FCB, New York Juggi - to creative director gig at BBDO Singapore Smart (left) and Maddocks - promoted to managing director and ECD respectively of Colenso BBDO, Auckland Goodby - keynote speaker at the Caxtons in October (
September October 2007
May June 2007