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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : July August 2007
FO R T H E R E C ORD CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS THERE WERE MAS SIVE MOVES AT JWT this month, with Andy McKeon resigning as national executive cre- ative director to open the Australian office of Bulldozer, a company he founded in New York in 2005. As a result, Sydney deputy CDs Andy DiLallo and Jay Be njamin were pro- moted to joint executive creative directors of the Sydney office while George Patterson Y&R Melbourne senior creative Richard Mu ntz left the agen cy to take the executiv e cr eat ive direct or gig at JWT Melbou rne, r epl aci ng Jeremy Wynne. McKeon, who had o nl y been in the job for little over a year, hired the multi-awar ded DiLal lo and B enjami n fr om Saat chi & Saatchi, Auckland in December last year. [The pair were originally dis- covered b y Saatchi ECD David Nobay when he was at Bozell NYC, and who followed him when to took the Saatchi Sydney gig.] McKeon was lured to JWT by national CEO Amy Smith, who knew him from their Wieden & Kennedy days. He was CD at St rawberryf rog New York when he got the call. Meanwhile, GPY&R Melbourne hired former Clemenger BBDO Sydney team Ant Hatton and Robbie Brammal l, Simon B agn asco from Publicis Mojo Melbourne and Chris North am who relocated from the GPY&R Sydney office. Dave J ohnson, who co-founded The Glue Society nearly 10 years ag o, has tak en the Lowe Hunt Sydney CD gig vacated by Dejan Rasic back in June. In recent years the highly awarded Johnson was a senior creative at Publicis Mojo Sydney before taking the CD post at The Campaign Palace Sydney in 2005. That only lasted a year before he left in December last year to complete a film he had been work- ing on. Top Singapore creat ive Jagdish Ramakrishnan joined BBDO Singa- pore as their new ECD, lured from Saatchi & Saatchi Singapore where EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM McKeon - departs JWT for new venture he has been one of As ia’s most awarded copywriters for over a decade. The appointment is a huge coup for new regional ECD Danny Searle, who moved from the nation- al ECD post at Clemenger BBDO in Au stral ia to As ia mi d year . Searle’s mis sion is to build the Singapore office into the network’s region al creative hub, with more and more BBDO regional clients basing themselves in Singapore. Fallon London creative director Micah Wa lker is returning t o Australia to the creative leader gig at Publicis Mojo, Sydney. Walker, who has been at Fallon, one of the world’s hottest shops, for just over two years, will report to Melbourne bas ed nat ional cr eat ive l ead er Darren Spiller. Prior to Fallon, the multi awarded Walker was CD at Leo Burnet t Syd ney. Wal ker ’s appointment is continuing Publicis Mojo’s goal to recruit senior world- class talent to c ompete g lobally against other world-class agencies. Earlier this year Leon Wilson joined Publici s Mojo Melbou rne from Mother , London where he had been a senior writer for t he past four years. The Glue Soci et y Sydney ha s lure d creative Sam Hi bbard from Grey Lon don and appoi nted des igner Jim P ar ry and 2007 AWARD Scho ol gra duate, Luke Benjamin (left) and DiLallo - to joint executive creative directors of JWT Sydney Nuto. “We ar e at a s tage where we needed to r ecr uit people w ith extremely broad depths of talent to tackle ta sks i n ma ny d isciplines,” says Jonathan Kneebone, The Glue Society co -founder. Prior t o Grey London (where h e worked un der David Alberts) Hibbard worked a t Whybin\ TBWA and Non-Stop Sydney. Following a highl y succe ssful run of n ew bu siness ga ins, i ncluding giants F onter ra an d V odafone, Colenso BBDO Auckland promot- ed Brent Smart, previously general manager to managing director and creative di rector Richard Maddocks to executive c reative director. Also recognised i s Steve Cochran , who has b een na med de puty c reativ e director. Only a y ear a fter getting the g ig, Aussie expat Rodd Chant resigned as executive c reative director o f ( Muntz - to creative director of JWT Melbourne JU L Y /AUGUST 2 007 Johnson - to the CD gig at Lowe Hunt, Sydney CAM PA IGN B R I E F 5
September October 2007
May June 2007