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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2007
CR U PE FA RTIO V NIT Y Parsons Bougneres Darryl Parsons, Consortium, Auckland. I saw some nice looking bus stop posters telling people not to drink last week. Well, at least I think that’s what they were for. The writing on them was too small to read from the car - even when I slowed down and drove in the bicycle-only lane and wasn’t drunk. But the art direc- tion was really nice. Saul Bass style with bottle open- ers and glasses and corks used to make faces. One of them looked a bit like my uncle Randall. Emmanuel Bo ugneres, DDB, Auckland. This is a very stron g vi sual P ubl ici s Moj o did for Amnesty International with a clever use of the logo. I like the simplicity of the message, there’s no need to translate the line into many languages. Steve de W olf, Saatchi & Saatchi, A uckland. Driving around i n my first c ouple o f we eks h ere in New Zealand I saw some cool work. But this piece for the new ‘Highly Polished’ Nok ia mobil e real ly s tood out. It’s a simple idea, which uses the outdoor medi- um really well. Nice work. Maria Lishman, Colenso BBDO, Auckland. I drive past it everyday and i t makes me smile. DDB’s Superman ambient for Sky Movies is my pick. It’s an admirably simpl e e xecut ion and a gre at u se of the space . Superman is cool. And so is Superman l ifting the weight of an entire building. Craig F arndale , M &C Saatc hi, A uckland. Walking through our world-class Britomart train station the other day I c hanced upon a poste r for Superman. It was bloody good, well executed, quite unexpected, and filled me with jealousy. My only regret was that I couldn’t find a young street kid to tag it. NZ Mark Fo rgan, Clemeng er BBDO, We llington. Last week there was a wee bit of noise in t he depar tment around the newspaper. Finally a decent ad in it . It was for Mt Hutt, a ski fie ld. Yo u saw a b irds-eye view of a snowboarder going down the s lope, using the paper’s horizontal fold as a jump. Nice idea. Estelle Noll et, Pu blicis M ojo, Auckland. Mon aco cheap toys. Really natural and funny, so is th e ar t direction, that deliberately looks like a cheap fami- ly pic. The c oncep t and the writing i s brilliant. And every adult/parent can recognize i tself in this true scene. It’s refreshing to see such ads. James Mok, Draft FCB, Auckland. I love the audacious idea of s ending a Speig ht’s pub from Dunedin to London. The whole e vent from initial announce- ment, following the wayward journey up through the Panama Canal to final destination is bound to ge t a big following. Spotted some recruitment ads in the employment section looking for blokes willing to crew the container taking up the barge. They’re an example of a ‘ sum-of-the-parts’ idea that’s got a lot of people i.e. public, talking. I like that. Craig Lo ve, JWT , Auckland. Stiff c ompetition thi s month. Kiwibank has fou nd it s to ne o f vo ice and gets better and better. Vogels and Yamaha Gr izzly are both excellent . Pan asonic Heat P umps would normally demand my vot e as I l ove demonstration ads - but it’s been pipped by a whole demonstration campaign. The Hyu ndai 300 -hour e ngine t orture tes t i s a beautif ul dem o o f s omething e very ca r maker does but nobody tells us about. It speaks very highly of the product. 50 CA MPA I GN B RIEF de Wolf Lishman Farndale 1 Sky Movies... ‘great use of the space’ 2 NZSKI.com... ‘nice idea’ MAY/J UNE 2 007 CREATIVECIRCLE
July August 2007