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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2007
TH E BUSIN ESS THEBUSINESS: ISITFUNANYMORE? In today’s fast-paced multi-media world, is the industry still having fun? If you believe the industry folklore, in the ‘good old days’ the money was flowing, creatives were King and forgiven almost everything as long as the work was great, the suits were there to sign the Amex bill and the clients to pay the bills. There were wild parties and work ended at midday every Friday for booze-fuelled lunches which ended with brilliant ads being penned on napkins, a feat celebrated with yet another bottle of Grange. But is this just nostalgia for a bygone era, time allowing people to gloss over the hangovers, the all-nighters spent in the office and the so-called genius penned on the napkin looking like an illiterate scribble the morning after? Campaign Brief tracked down the veterans of the golden age, called on the work-hard-play-hard dudes of today and threw in a serious young cre - ative or two for good measure and found the question far from frivolous. Just about everyone was loathe to complain about their lot - saying that while work may not be as much ‘fun’ as it was in advertising’s golden age, it still beats toiling in the public service... MAY/JUN E 2007 CAM P A I G N B R I E F 37
July August 2007