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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2007
BR A ND E D CONT ENT SBS Marketing Myths - a short film featuring procreating fruit, Russian immigrants and explosions. Written and directed by Three Drunk Monkeys. 400 page full colour, hardback annual with two DVDs containing 108 tvcs and interactive campaigns. Please send me .......... copies of The Work 06 at Aud$120 each THEWORK06 Name Title Company Address Country Phone Email t Please charge my credit card A$............... tAMEX tVisa tMastercard tDiners t Enclosed is my cheque in Australian Dollars made payable to Campaign Brief Pty Ltd Card Number Cardholder's Name Postcode confidence they can do it. We hope some of the ventures we ar e work- ing on, and the ventures that fol- low, lead to an increase in terms of Australian productions a nd th e quality of Austral ian produc tions and give opport unit ies t o writ ers and directors th at a re bigger tha n what they have today because of the lack of funding.” Within the film production com- munity , produce rs are starting to get excited about the opportunit ies availabl e for TV se ries and film s and other creat ive con tent to be funded through t he comme rcial worl d, ext ending opportunities beyond the traditional reliance on government funding bodies and TV networks, agrees Lum. Hopscotch can offer access to top wr iter s and direct or s who wi ll approach the project as though they were writing a feature film, ke eping that quality across all sorts of pla t- forms, adds Rachel Okine, produc- tions and acquisitions executive at Hopscotch. “That’s a pretty good resource to tap into,” says Green. “Hopscotch release s ome top quality interna- tional films but also produce some great local productions and what that mean s is ever y wr iter and director worth their salt gets these guys to look at any ideas they have. They have a lot of respect within the industry which opens the doors to this v enture to farm out projects and get the best people and brands around that business opportunity.” Lum gives t he exampl e of the recent release of the Hopscotch film Bra Boys: i f they’d had the venture set up while it was in development, Hopscot ch/ TDM cou ld have approached cl ients wan ting to develop brand equity into the Bra Boys long before filming began. “It doesn’t change the whole idea of the project, it just changes the way th e pr oject gets to market,” says Lum, who adds that they will be a sserting quality control over whatever gets approved to protect their brand. Expiry Date Signature 34 Campaign Brief, PO Box 699 West Perth 6872 WA Australia. CA MPA I GN B RIEF Fax back this form on +618 9380 9069 or post to: Lost Cans - A 7-part mini-mini series to promote Pepsi’s sponsorship of the TV show Lost. Currently screening on TVNZ. Written and directed by TDM MAY/J UNE 2 007
July August 2007