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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2007
V OX P OP: AWARDS LEAGUE TABLE AT D&AD 2007 1 UK 27 Yellow Pencils, 79 Nominations, 257 In Book 2 USA 10 Yellow Pencils, 26 Nominations, 78 In Book 3 GERMANY 6 Yellow Pencils, 11 Nominations, 42 In Book 4 SOUTH AFRICA 4 Yellow Pencils, 5 Nominations, 12 In Book 5 JAPAN 3 Yellow Pencils, 4 Nominations, 25 In Book 6 SINGAPORE 1 Yellow Pencil, 3 Nominations, 24 In Book Nobay: “Personally, I love the fact that the D&AD book is a complete bugger to get into. I guess the point is that it has to be an equal struggle for everyone, and that means taking a brave pill and standing up to the Poms if you’re lucky enough to get a nod on the jury” DAVID NOBAY EXECUTIVE CREATIVE DIRECTOR SAATCHI & SAATCHI, SYDNEY Having sat (or stood) on the hotly contested Print jury last year, t hen stood (actually sat) as F oreman on Radio this year, I guess I have a fair perspective on whether D&AD is ul timat ely a UK biased bo ok. I think the point for me is not what the UK/World ratio is on the juries, but more the conf idence an d strength of voice of those collective- ly invol ved. My point? It’s not a numbers thing; which is how it’ s being viewed at the moment. When I judged print, there was a s trongly critical (in my opinion ve ry ne ga- tive) voice that continuously bub- bled up from a smal l, but s ignifi- cant, UK clique. It was rarely con- struc tive , ofte n grumbly, and resulted in a very anor exic wall of finalists on the last day. Marcello Serpa did hi s utmost to keep the debate positive, bu t ‘ the voice’ was unrelenting, an d ul ti- mately a lot of v ery strong, g lobal work suffered. I think there’s often a se nse from overseas jurors that they’re on UK turf for D&AD as ‘guests’, not fel- low colleagues. This has nothing to do w ith the D&AD b ody, wh o I think has gone to immense lengths to glob alise the atmosphere, bu t 7 BRAZIL 4 Nominations, 8 In Book 8 AUSTRALIA 16 In Book 9 MALAYSIA 1 Nomination, 11 In Book 10 SWEDEN 1 Yellow Pencil, 2 Nominations, 7 In Book 11 NEW ZEALAND 2 Nominations, 7 In Book 12 THAILAND 1 Nomination, 7 In Book 12 INDIA 1 Nomination, 7 In Book 12 SPAIN 1 Nomination, 7 In Book more t o do wi th many overs eas juro rs’ own insecurity. I’ve seen overseas jurors whisper a fantastic point from the back of the jury pack (often not in their first language), only to get talked over by an over- confi dent local UK judge who demonstrates all the arrogant swag- ger of a bloke who’s just popped next door to judge on his way to the local for a swift pint. I stress, this isn’t the case with all UK judges, many of whom display a generosity and sensitivity to the challenges of their new colleagues’ battle with jet- lag (the effect of which can never be underestimated when it comes to strength of voice on a jury!) and invariable struggle with language. Conversely, when I oversaw the Radio jury th is y ear, the atmos - phere was lighthearted and the debate robust and fair. Everyone’s voice was clearly heard, and the final selection represents, in my opinion as the Foreman, a genuine- ly rounded, global perspective. So what’s the conclusion? Well, for me, it still comes down to equal voices, not just equal numbers, and that’s as much our local overseas res pon sibility as an yon e’s . Personally, I love the fact that the D&AD book is a complete bugger to get into. I guess the point is that it has to be an equal struggle for everyone, and that means taking a brave pill and standing up to the Poms if y ou’re lucky enough to get a nod on the jury. Whinging Aussies? That’s a new one! PORTFOLIO REEL We have a new home, and new neighbours. Guillotine Post Viewfi nder Locations Kevin McGrath Prod. Services Rising Sun Pictures Digital Fx Wildlight/Exikon Photo Library Sue Southam Management Karin Charbit Design Arithmetic Portfolio&Reel are now at: & 11/ 16 Charles Street, Redfern. Sydney, NSW 2016 Ph: 02 9360 9061 Fax: 02 9310 4404 email@example.com www.portfolioandreel.com.au 14 CA MPA I GN B RIEF MAY/J UNE 2 007
July August 2007