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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2007
C ANNE S CANNES CONTENDERS: THECBKISSOFDEATH? IT’S FAST COMING UP TO CANNES SO WHAT DO CREATIVE DIRECTORS IN AUSTRALIA AND NZ RECKON ARE THEIR OWN BEST CHANCES FOR LIONS OR FINALISTS? AFTER A QUICK EMAIL HIT, THIS IS WHAT CAME BACK: ABC ‘CWOE’ (The Glue Society, Sydney) Landcruiser ‘Flash before your eyes’ (Saatchi NZ) Soy ‘Kiss’ (Saatchi & Saatchi, Sydney) DAVID NOBAY, SAATCHI & SAATCHI, SYDNEY The ne w S ony ‘Ki ss’ TV C by Garth Davis is on top of my list for tel ly, along with Matt Murphy’s ‘Cabin’ spot f or Foxsports , S teve Rogers’ ‘Heavy Head’ for Fox tel, ‘Ringtone ’ for Land cru iser by David Denneen, ‘Missus’ for Foxtel Mysport by Hamish Rothwell. ‘Tall Men’ for Tooheys has recently been picked as spot of the week by Shots, so maybe the Cannes jury wi ll be kinder than the blog gers. I n i nte- grated , we’ve create d a r ounded campaign f or Iams Dogfoo d via Goodoil called The Rollingdog.com which I think is grea t, and there’s also th e Olympus ‘ Here’s Pro of’ campaign for their waterproof cam- era. There’s not as much print as last year, but I think the latest UN Waterday campaign is a bit spe cial. The new Landcruiser ‘Not s ofter’ print campaig n may stand o ut as it’s co py dr iven, which is a ra rity these days. In radio, our be st bet is a campaign for the Crime Channel. It’s Cannes, so who fucking knows? Rol l the dice and let the ga mes begin! JONATHAN KNEEBONE, THE GLUE SOCIETY, SYDNEY We have e nte red the Chaser ‘World’s Cheapest Billboards’ cam- pai gn in to Inte gr ated an d the Outdoor categories. Like la st y ear with Canal+, we have also got high hopes f or a couple of fi lms st ill to be unveiled. One most like ly to do CAMPAIGNBRIEF well is for Axe Deodorant for BBH Lon don. Host have ent ered o ur Sydney Morning Herald ‘Creatures’ campaign into Integrated. And our Virgin Mobi le ‘Russell’ c ampaign into Direct. ANTHONY FREEDMAN, HOST, SYDNEY We ’r e hope ful that t he V irg in Mobile ‘Exciting Offers’ campai gn where the audience voted on which ad they wanted us to ma ke might get something for Promo or Direct, the ‘Seagulls’ s pot fo r The Su n- Herald for fi lm and Staedtl er and New Line Cinema for Cyber. BEN COULSON, GEORGE PATTERSON Y&R, MELBOURNE We might fluke a few c ute things here and there, but the real interest is in: Flashbeer, Black Balloons, Big Warnie. All are multiple award win- ners at AWARD, got the lion share of the 24 MADC finalists, so they have started their se ason well . I’ d hav e my money on t he Warnie Statue s tunt , it’s a genui ne new idea. We actually did it and it really worked. Th ere is al ways a lot of interest in the ‘ new’ ap proach to ideas at Cannes. It wo rked for us last year! WARREN BROWN, BMF, SYDNEY Tooheys Extra Dry ‘HarvesTED’ in Film Lions, plus T ooheys E xtra Dry Platinum and Lamb ‘A ustralia Day Party’ in Integrated. Cricket Australia ‘Warnie’ (GPY&R, Melbourne) EMMA HILL, CLEMENGER BBDO, MELBOURNE We reckon Australian Ch ildhood Found ati on might be a cha nce. And Libra Comparison. In Ra dio probably Snickers Hoedown. MARK COLLIS, LEO BURNETT, SYDNEY Our main contender is Earth Hour. TONY LEISHMAN, THE CAMPAIGN PALACE, MELBOURNE Only Target ‘B ig Hands ’ on its track record so far. JAMES PROCTER, CUMMINS & PARTNERS, MELBOURNE MS ‘Coin O pe rat ed Scient is t’ ambient... had great respo nses on Ads of the World, voted best outdoor on Best Ads on TV and has been the world no.1 print/outdoor listing on Adcritic for t he last m onth. And Virgin Atlantic ‘Get used to feeling posh’ ambient campaign, if D&AD is anything to go by. SCOTT LAMBERT, DRAFT FCB, MELBOURNE CR-V ‘Dress for it’ and In-A-Biskit ‘Burp’ are our best chances. ROB BELGIOVANE, BWM, SYDNEY Sumo Salad ‘Fat Inner Child’. PETER NELSON, THE BRAND AGENCY, PERTH We have high hopes for our Caxton winner, Watercorps ‘dab’ ad. PUBLISHED 10 TIMES PER YEAR BY CAMPAIGN BRIEF PTY LTD 24 HICKSON ROAD, WALSH BAY NSW AUSTRALIA. POSTAL ADDRESS: LOCKED BAG No. 2, MILLERS POINT NSW AUSTRALIA 2000. PUBLISHERS MICHAEL LYNCH, KIM SHAW EDITOR MICHAEL LYNCH CONSULTANT EDITOR HEATHER JACOBS BUSINESS DEVELOPMENT DIRECTOR MIKE MORRIS (0421 391 501) ACCOUNTS COLLEEN SHAW(+618 9380 9044). SUBSCRIPTIONS MANAGER MINA SCARFO (+618 9380 9044). CB AUSTRALIA/NZ SUBSCRIPTIONS: A$64+GST (AUSTRALIA) A$80 (NZ) A$100 (ASIA) A$130 (REST OF THE WORLD). CB ASIA SUBSCRIPTIONS: A$50+GST (AUSTRALIA) A$50 (NZ +ASIA) A$80 (REST OF THE WORLD). ‘THE WORK’ 2006 ANNUAL: A$120 inc. GST (AUSTRALIA), A$120 (NZ + ASIA), A$140 (REST OF THE WORLD). RING TO SUBSCRIBE. DAILY CREATIVE NEWS AND GOSSIP @ WWW.CAMPAIGNBRIEF.BLOGSPOT.COM TEL +612 9247 4933 FAX+612 9247 5811 BLOGWWW.CAMPAIGNBRIEF.BLOGSPOT.COM 6 CA MPA I GN B RIEF MAY/J UNE 2 007 Tooheys Extra Dry ‘Harvested’ (BMF Sydney) MIKE O’SULLIVAN, SAATCHI & SAATCHI NZ, AUCKLAND NZ army Psych recruitment ad; Spid erman ( fl ypaper ); St ar k; Wellington Zoo (Centenary Party); Tiger viral; Sol print; Young Guns; Wellington Zoo ‘Donkey’; Hilux ‘Unbreakable Dunny’; Landcruiser ‘Don’t let your life flash before you’ billboards; Prius ‘Light’. TOBY TALBOT, DDB NZ, AUCKLAND SKY Movies - Superman ambient ‘Britomart’ and ‘Stairs’; VW GTI TV; VW GTI Triplets ambient; Sky Discovery billboards; Animal Planet billboards; VW ‘Genuine Parts’, ‘Tiny Technician’; Durex ‘Vibrate’; Hasbro ‘Operation’ ambient. DUSTER, CLEMENGER BBDO, WELLINGTON World Press Photo; Panasonic slid- er insert; LTNZ ‘Crumpled Car’. ANDY BLOOD, TBWA\WHYBIN, AUCKLAND Adidas ‘B onded By Bl ood ’ for Promo & Integrated, and Pago for integ rated, they’ve both done a couple of shows now. Maybe PSP ‘Kil lzon e’ - who k nows? An d ‘Moving Planets is Such A Hassle’. JOSH MOORE, EX-LOWE WORLDWIDE, AUCKLAND SAFE print and poster campaign; ‘Baby in the water’ 60 sec TVC for NZ W at er Safet y; I nstant kiwi ‘Little Thriller’ lift ambient. 7 SUBSCRIBE TO CAMPAIGN BRIEF ASIA THE WORK 06 ANNUAL OUT NOW
July August 2007