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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2007
F O R T HE REC ORD with the Clio Lifetime Achievement Award, only the 7th ever awarded. The t heme was ‘Bob Isherwood Spi ky Hai r’, from t he B ob Isherwood masks that everyone was given, to the Spiky cupcake desert. This could have ended up a pret ty che esy ni ght. But t he cu pcak e seemed easier to stomach after for- mer Saat chi London EC D Dave Droga and Saatchi worldwide chi ef Kevin Ro berts made two f un an d hea rtfe lt spe eches abou t their resp ect a nd admiratio n f or their mate , h umbl e as alway s, B ob Isherwood. S aatchi NZ ECD Mike O’Sull ivan and Saa tchi A ust ralia ECD David Nobay also attended the tribute. Sydney- based DraftFCB execu- tive creative director Michael Simons was appointed Asia/Pacific regional executive c reative direc tor of the network. Simons is replacin g Kiwi expat Rob Sherlock who has move d to Dr aftFCB’s Chicag o office to take a lead role in the newly merged agency. Draft FCB Chicago is now the largest advertising agency office in North America and Sherlock will over-see a department of ove r 200 creatives. DDB New Zealand executive cre- ative director Toby Talbot h ired Paul Ha nkins on as c reat ive grou p head, responsible for McDonald’s. Sydney-b as ed H ankinson is no stranger to New Zealand with pre - vious s tints at P ublic is Mo jo an d HKM (now Cl emen ger B BDO Wellington.) “Hanko will be a great addition to the place,” says Talbot. “He’s bloody funny and he wor ks bloody hard. He was he re freelanc- ing for a mont h and t he place didn’t feel the s ame with out h im. We all wanted him back. He’s got a hug e p ers ona li ty an d t alent to match. He’s spent the last five years wor king on bi g, challen gin g accounts like Woolworths at M&C Saatchi and Kellogg’s at JWT. Now he want s to do some grea t wo rk back in New Zealand again.” In a major revamp, Sa atc hi & Saatchi Wellington hired Australian Tim Hall as creative director and for- mer Lowe Auckland GM Cameron Harland as general manager. From 2000 to 2004, Hall was deputy cre- ative director of Clemenger BBDO in Sydney, and more recen tly he Isherwood - honoured by the Clio Awards has b een fr eel anc ing in Sy dney including with Saatchi’s. Says Mike O’Sullivan, Saatchi & Saatchi New Zealand’s e xecutive c reative direc- tor: “Tim’s one of those rare people who combine creative flair with exper ienced manageme nt . H e’ s done g reat work for u s in Sy dney and he’s really excited about joining the We llingt on office. He an d Cameron will be a great partnership and they’ll both be real contributors to us nationally”. Writer Yanni Po unartzis , ex The Campaign Palace and Leo Burnett, moved to creative group head at BWM, Sydne y. And a rt dire ctor Derrick Kim has been tempted back from BBDO Singapore, to pa rtner Damia n F it zgeral d. Ex -Whybin\ TBWA junior team James Blow and Mike D e T ullio complete the new line-up at BWM. As many in the industry expected, former Geo rge Patte rson Y&R, Melbourne creative team Ant Keogh and Grant Rutherford - the ‘Big Ad Simons - appointed regional ECD of Draft FCB Lads’ - finally joined Cl emenger BBDO Melbourne, along with for- mer GP Y&R Melbou rne su it on Foste rs, Paul Mc Mill an, w ho will cont inue in that r ole at Clems . McMillan resigned from GPY&R at the same time at Keogh, Rutherford and Josh Stephens ( now a t A JF Partnership). Grey regional ECD, Kiw i Todd McCracken left the network to pur - sue personal busines s i nterest s, coinciding with a decision to form a reg ional crea tiv e c ounci l t o b e headed by Gre y’s c hairman and CEO/Asia Pacif ic, Mi ke Amour. Australia will be represented on the Council b y Ant Sh annon, ECD of Grey, Melbourne. Forme r D DB Syd ney wr it er Andrew Cr ocker, who h as been at DDB San Francisco f or th e l ast year or so, has scored a se nior cre- ative position at O&M Hong Kong, wor king under ECDs Simon Handford and Annie Wong. Prior to San Francisco, Crocker had been Southern - from Y&R to M&C Saatchi, Wellington at DDB Sydney since 1998, and befor e tha t h ad stints at George Pat ter son /Adtown , M or ris & Partners and Singo’s. WRC Auck land appoi nted ex Saatchi c reative Steve Pe ttengell as its new Creative Director, replacing Ni gel Co rbet t, who l eft back in March to take a shareh olding in bout ique i ndepen dent Su gar . British -born Pette ngel l has spent the past two and a hal f years at Saatchi & Saatchi. Before that, he worked for Meares Taine, which followed L ondon-based work for British Telecom. He earlier spent four years in New Zealand in the mid-1990’s as creative group head at Terabyte during its heyday in the early digital era. He has also worked as cr eat ive g roup head at t he accl aimed d es ign hou se, M et a Desi gn i n San Fr anci sco wi th clients inc luding Intel and Sun Microsystems together with Nike. Less than six months after taking Hall - appointed creative director of Saatchi & Saatchi, Wellington 4 CA MPA I GN B RIEF Keogh (left) and Rutherford - joined Clemenger the role in November last year, and through no fault of his own, Y&R Wellington creative director Jeremy Southern was retrenched due to the loss of the la rge Noel Leemi ng account out of the Auckland office. He left the agency together with several Y&R staffers retrenched in both Auckland and Wellington. Southern, a former Y&R Adelaide senior creative, filled the vacuum left after the elevation of former CD Chrissie Lahood to the MD position. (The latter will once again take on the CD role, as well as continue as managing director). There was a happy ending for Southern - within days of his job loss being announced on the NZ Cr eat ive Circle blog (www.nzcreativecircle.blogspot.com) he was s napped u p by M &C Saatchi, Wellington as their much needed creative director. 7 MAY/J UNE 2 007 Pounartzis (left) and Kim - two new hires by new creative director Luke Chess for BWM Sydney Pettengell - to CD of WRC Auckland
July August 2007