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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : May June 2007
F O R T H E R E CO RD CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS Adam Hunt resigned as joint CD of BWM, Sydney to pursue a range of personal projects and opportunities. Hunt had been with BWM for the last three and a half years, during which time he oversaw the creation of some of Australia’s most popular adver tising , i ncluding T el stra BigPond ‘Rabbits’ and Sumo Salad ‘Inne r Fat Kid’ . Hunt told CB: “I’m i ncr edibl y ex ci ted abou t what’s ahead for me. My first book Pregnancy - A Man’s Survival Guide was published by Random House, and my second and third books are wel l underway. That’ s my fi rst focus. My T-Shirt designs have sold thousands for Amnesty. So I’m building a brand - Goatboy - which will specialize in a range of incredi- bly o ffensiv e and funny designs. I’ve g ot s ever al other pr oj ect s through my boutique shit stirring agency AKTIVIST that should make some noise. BWM has been great f or me - the next chapte r beckons.” In hi s fi rs t ma jor hir e George Patterson Y&R executive creative director Paul C atmur has signed award-winning creative team Robbie Brammall and Ant H atton fr om Clemenger BBDO, Sydney. Before that, they did a three-year stint at Dekko in London working on lead- ing retailers, Selfridges, Harrods, and Sai nsburys , as wel l as the Labour Party and Easyjet. Their awards haul includes a Bronze Can nes Li on l as t year , Cl ios , Caxtons and AWARD. Hot Brisbane shop Junior lured Whybi n\TBWA Syd ney wr iter Misha McDonald to take on the role of senior writer. The move to Junior brings to an end the c onnection between McDonald and CD Garry Horner, who have worked together for 10 years, first at DDB Sydney and mos t recen tly at Whybi n\ EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM Hunt - left BWM Sydney for new opportunities TBWA. McDo nald will bring t o Junior the experience he’s gained on ma ny campaigns for his name- sake McDonalds as well as Kettle Chips and Wonder White and most recen tly hi s T ek ken wor k for Playstation. “We like the quirk in Misha’s work,” says Junior’ s cre- ative director Steve Minon, “and we like the maturity. He’s the per- fect combo meal deal for us.” Lowe Hunt, Syd ney cr eat ive director Dejan R asic and creative Rebecca Ca rrasco are leaving the ag ency soon to form their own shop, probably structured on t he lines of a Droga5 or Glue Society. It is believed the pair will be joined by another partner (or partners). Rasic is currently ranked equal #1 cre at ive on the Campa ign Br ief Creative Rankings - based on the phenomenal award haul from the LynxJet campaign launched in la te 2005. Carrasco only joined Lowe Hunt in December las t year - before that she had been taking a break from advertising to take a course at Uni. She was previously at Saatchi & Saatchi, Sydney an d Auck land an d befor e t hat at Colenso BBDO in Auckland. Sydney c reative team Lisa McLeod Carrasco and Rasic - forming their own shop soon and Maureen McCabe were hired by Aussie E x-pat Sara h B arclay to work on P&G Western Europe and will be based at Saatchi & Saatch i Paris. The girls started their career in DDB Sydney’s Launchpad pro - gram and have spent the last 2 years at B WM wher e their wor k has pick ed up metal at Clio and AWARD a nd f inalists at LI AA, Adf est an d C axt ons. T hey were responsible fo r BWM’s National McCabe (left) and McLeod - to Saatchi Paris Breast Ca ncer Cente r’s ‘Changes’ campaign, as well as notable ads for Kia and Comedy Channel and GIO. Under Adam Hunt’s s ide proje ct ‘A ctivi st’ the gi rl s we re responsible for Animal Liberation’s controversial ‘Cracked’ c ampaign against caged eggs. The Clio Awar ds honour ed Australia’s Bob I sherwood in May, presenting th e S aatchi & S aatchi worldwide c reative d irector ? CRAIG MACLEAN DIRECTOR FARMERS UNION ICED COFFE AJF PARTNERSHIP CAPITOL PRODUCTIONS PTY LT TEL:+612 9966 0422 CAPITOL PRODUCTIONS PTY LTDLTD - WWW..CAPITOLPRODUCTIONS.COM SUITE CAPITOLPRODUCTIONS.COM SUITE 322 - NO 3 DARLING ISLAND ROAD PYRMONT NSW 2009 AUSTRALIA TE NO.. 3 DARLING ISLAND ROAD PYRMONT NSW 2009 AUSTRALIA +612 9966 0422 FAX +612 9966 0522 NFO@CAPITOLPRODUCTIONS.COM X::+612 9966 0522 IINFO@CAPITOLPRODUCTIONS.COM Hatton and Brammall - to GPY&R Melbourne MAY/JUN E 2007 McDonald - to Junior, Brisbane CAM P A I G N B R I E F 3
July August 2007