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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September October 2007
TVC P RODU C T ION Impulse ‘Paris Chic’ (Kindred) Instant Scratchies Brand ‘Sharpening’ (SO&M) Sheridan ‘Signature Collection’ (JWT) Jack Off Ute Trays (GPY&R) Sony Cybershot ‘Parade’ (Y&R Brands Asia) Taxi FilmProduction:a taleof two cities With the opening of a new facility in Danks St, Waterloo, Taxi Film Production is now the only film production company in Australia to have full-service offices in both Brisbane and Sydney. It’s a significant achievement for any film company in today’s competitive production environment, particularly one born out of very humble beginnings in Brisbane. So what’s the secret of Taxi’s success? “I wish I knew!” jokes executive pr oducer , Andrew War eham. “Seriously, there is no secret t rick. Just plain old hard work, good peo- ple and a genuine commitment to giving our clients the highest quality creative productions possible.” Rather than stray from the se sim- ple principles, the team at Taxi views their expansion as an oppor- tunity to apply the same thinking for new clients and untapped mar- kets. Wareham believes that the company has been built on a strong creative base fused with a resource- ful and forward thinking production team: “There’s a great balance in the company at the moment”, he says. “We’re filmmakers and it’s that passion that drives us to get great stories on screen.” Heading up the new Sydney oper- ation i s renowned director David Barker who has teamed up with ex- Singleton Ogilvy & Mather agency producer, Beck Taylor. Barker has enjoyed over 10 year s of T VC directing experience, and is now feeling refreshed after a recent hiatus spent adapting Andrew Masterson’s novel The Second Coming as a feature film scr eenplay alon g with some other long form projects. “It’s great to be focused back on advertising and the chal lenge of telling great stories within the short confines of the TVC,” says Barker. Barker’s visual narrative style has SEPTE MBE R/OCTOB E R 2 007 earned many accol ades and plau - dits, i ncluding a TVC f or RACQ which has been voted by TV view- ers as one of Australia’s 10 best and most memor able commer cials. Taylor’s experience on brands such as Qa ntas, T elstra, Coca-Cola, RTA, Huggies and the Common- wealth Bank adds even more fuel to Barker’s creative firepower. Says Taylor: “I’ve be en l ooking for the next challenge and working closely wi th filmmakers and a pro- duct ion te am has alw ays bee n a dream of mi ne. It ’s exc iting to be joining an industry that n ow more than e ver requires you to be more effective, flexible and inventive.” Taxi’s director s tocks a re further boosted by s ought afte r names Liz Murphy and Ja ck Wareham. After being a fina list at the CPE/Sh ots Young Director Awards in Cannes in 2005 for her f irst ev er commer- cial, Liz Murphy continues to prove that she tru ly i s one of Australia’s most exc iting emerging di rectors. Her ex tensive post-pr oducti on background complements Murphy’s passion for rich imagery and stylish design. Agencies and c lients a like have been quick Mur phy’s talents, and she h to r ecog nise as re centl y enjoyed shooti ng both international and national TVCs. After wo rking ex tensively abroad Jack Wareham is back in Australia. He i s on e of the best s torytelling/ performance d irectors a vailable today, and b oasts a multi award- winning DoP back ground. His career was launched by his appear - ance in the Saatchi & Saatchi New Directors showcase in Cannes, and his work i s cha racterised by s trong visual narratives an d an a bility t o not overcomplicate the production. His laconic yet engaging personality is often cited as to why actors love to work with him and his love of a good j oke, a long with t he c omic timing t hat r esonates t hroughout his wor k, ex plains why he has worked on so many humour scripts. His work w ith Jack off Ute’ s is his latest comic gem. Taxi’s s ubsidiary company, Ta xi International, has been designed to facilitate b oth i nterstate an d o ff- shore p roductions. This a dded dimension, b acked by an e xperi- enced a nd p roven management team, has proved t o be proli fic for Taxi with a lready a s tring of work shot locally this year for Asian and European clients. “Facilitation makes a lot of sense for us. Queensland particularly con- tinues to be a preferred shooting location and Taxi has got all the in- house p roduction k now-how t o make it work,” notes Wareham. It’s certainly been a non-stop ride for the Taxi t eam. Find out more by c hecking o ut t heir website a t www.taxifilm.tv CAM PA IGN B R I E F 29
November December 2007
July August 2007