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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September October 2007
RAD IO Ralph van Dijk - Eardrum, Sydney Peter Withy - KWP!, Adelaide Mike Edmonds - Meerkats, Perth Craig Moore - One For All, Sydney John Mescall - Smart, Melbourne Rem Bruijn - Make, Brisbane Michael Anderson - Austereo, Sydney Emma Hill - Clemenger BBDO, Melbourne Brad Grisaffe - AudioBrien, Sydney Siren Creative Council behind awards AbouttheSiren Awards THE SIREN CREATI VE COUNCI L includes key creative directors from leading nationa l a dve rtising a nd creative agencies and senior execu- tives from the radio industry. The Counci l was est ablis hed i n 2004 to advise the radio industry on SIREN WINNERS 2007 Gold Siren Award: “Hoedown” for Snickers - Paul Reardon & Jonas Peterson from Clemenger BBDO, Melbourne Silver Siren Award: Best single category: “Hoedown” for Snickers - Paul Reardon & Jonas Peterson from Clemenger BBDO, Melbourne Silver Siren Award: Best campaign category “French/Teddy Bear/Roses” for J. Boag & Sons - Glenn Dalton and George Freckleton from AJF Partnership, Melbourne Silver Siren Award: Best craft category “Shareholder” for Commercial Radio Australia. Sound engineer was Rod Enright from Song Zu, Sydney. Creative Director was Ralph van Dijk. ROUND ONE: Overall and single winner: “Amazing Seven” for Ford - Nick Weller & Phil van Bruchem, JWT Melbourne Highly commended: “Dial-a-date” for Ford - Scott Glennon, JWT Melbourne “Trucker Radio” for Ford - Scott Glennon, JWT Melbourne Campaign category: “Dulux” for Dulux Aquanamel - Cameron Hoelter & Josh Robbins, Clemenger BBDO, Melbourne Highly commended: “Timmy” for NEC - Rob Sharples, Austereo Craft category: “Amazing Seven” for Ford. Sound engineer Phil Kenihan from Front of House, Melbourne and Creative Director, Nick Weller. Highly commended: “Trucker Radio” for Ford. Sound engineers Shane O’Mara & Phil Kenihan from Front of House, Melbourne. Creative Director, Scott Glennon. ROUND TWO Overall winner and single category: “Hoedown” for Snickers - Paul Reardon & Jonas Peterson, Clemenger BBDO, Melbourne Highly commended: “Hot Stuff” for Ford - Scott Glennon, JWT Melbourne 28 CAM PA I GN B RIE F advertising issues and to help devise strategies to increase the i ndustry’s share of the advertising market. Its first major initiat ive was the establishment and de velopment of the Siren Awards. It c ontinues to look at a range of issues to improve Campaign category: “Real Estate Agent/Switchboard/Mechanic” for SIDS - Jim Ingram & Ben Couzens, Smart, Melbourne Highly commended: "Betfair” for Betfair - Andrew Foote & Glenn Dalton for Gas Inc, Melbourne Craft category: “Workout” for Commercial Radio Australia. Sound engineer Rod Enright from Song Zu, Sydney. Creative Director, Ralph van Dijk. ROUND THREE Overall winner and single category: “Carlton Draught Story” for Foster’s Group - Ant Keogh & Grant Rutherford, George Patterson Y & R, Melbourne Highly commended: “Chocolate Milk Song” for 7-Eleven - Andrew Woodhead, Leo Burnett, Melbourne Campaign category: “Carlton Draught Story/Made From Gold/Deep Voice” for Foster’s Group - Ant Keogh & Grant Rutherford, George Patterson Y & R, Melbourne Highly commended: “RSPCA” for RSPCA - Tim Hamlin, DMG Radio, Melbourne, “The Strike Bowling Bar” for Strike Bowling Bar - Kent Howlett, Hot Tomato, Gold Coast “Yakka Fake Legends” for Hard Yakka - Andrew Wilson, Wilson Everard Advertising, Melbourne. Craft category: “Anywhere in the World” for Cirrus Communications. Sound engineer, Vaughan Jones, Hot 91 Sunshine Coast. Creative Directors, Ronnie Stanton and Vaughan Jones. ROUND FOUR: Overall winner and single category: “F****K” for Bungee West - Matt Dickson, Nova 93.7, Perth Highly commended: “Stress Transferrer” for Bic Pens - John Mescall, Smart, Melbourne “The Fine Print Guy” for Think Mobile - Ben Davies, Sea FM & Gold FM, Gold Coast “French “ for J. Boag & Sons - Glenn Dalton and George Freckleton , AJF Partnership, Melbourne. Campaign category: “Early Finisher/Hot radio advertising including broad - ening the education a nd tr aining programs already on offer for radio copywr iters and est ablishin g a library of creative excellence includ- ing some of the best radio commer- cials from around the world. Chick/Inadequate/Stress Transferrer” for Bic Pens - John Mescall, Smart, Melbourne Highly commended: “French/Teddy Bear/Roses” for J. Boag & Sons - Glenn Dalton and George Freckleton, AJF Partnership, Melbourne Craft category: ”Yamagen Iron Chef” for GC International. Sound engineer, Brett Johnson, Audio One, Brisbane. Creative Director: Brett Johnson Highly commended: “Shareholder” for Commercial Radio Australia. Sound engineer, Rod Enright, Song Zu, Sydney. Creative Director: Ralph van Dijk ROUND FIVE Overall winner and campaign category: “Choc-milkoholics” for 7- Eleven - Andrew Woodhead, Leo Burnett, Melbourne Highly commended: ”Stay Wake Around Your Mates” for National Foods - Glenn Dalton & George Freckleton, AJF Partnership, Melbourne ”Snowy Mountains Brewery” for Snowy Mountains Brewery - Ralph van Dijk, Eardrum, Sydney Single category: “Parents” for Domain.com.au - Guy Lemberg, Love Communications, Sydney Highly commended: “Space” for Ikea – Dav Tabeshfar, 303 Group, Perth ”This song goes out to…” for Curtin Business School - Joe Hawkins, Gatecrasher Advertising, Perth Craft category: “Shareholder” for Commercial Radio Australia. Sound engineer, Rod Enright, Song Zu, Sydney. Creative director, Ralph van Dijk. Highly commended: ‘Tennis’ for Mrs’s Macs Pies. Sound engineer Marty Braine, Brainestorm Productions, Perth. Creative Director: Ron Samuel ‘Animal Fall’ for RSPCA. Sound engineer, James Ashton, Risk Sound, Melbourne. Creative Director, Doogie Chapman ‘Big Finish’ for Commercial Radio Australia. Sound engineer, Paul Le Couteur, Flagstaff Studios, Melbourne. Creative Director, Ralph Van Dijk. What are the Siren Awards? The Siren Awards are a national advertising award, started in 2005, designed to encourage excellence and creativity in radio advertising. How do they work? The awards recognise excellence in radio creativity – with a winner announced every two months. The annual winner is chosen from the winners and highly commended in each round and is judged by the Siren Creative Council. Who can enter? People writing radio ads from advertising agencies or radio stations How do I enter? Entry is free via a dedicated website: www.sirenawards.com.au. Entries are submitted online with relevant information contained on a downloadable entry form found on the website. Round 3 for 2008 is now open and closes on October 19. Round 4 opens October 22. What are the categories? Radio Single, Radio Campaign (no less than 3 spots) and Craft Category. Who judges the Award? The annual award is judged by the Siren Creative Council and industry representatives. The winner of each round during the year judges the following round. What are the prizes? Apart from recognition, the ultimate winner for the year wins a trip for two to Cannes and is entered into the Cannes Radio Lions. Other prizes include the Siren trophy as well as inclusion on a CD which is released annually and includes all the winning ads. DON’T FORGET TO COLLECT THE FREE CD on the cover of this issue of Campaign Brief! Showcasing all the winners plus the winners at Cannes 2007, this bonus audio CD is not to be missed. It will provide an invalu- able library of some of the best radio ads in the world. This is the official 2007 Radio show reel courtesy of the Siren Awards. SE PT E MBE R/OCTOB E R 2 007
November December 2007
July August 2007