by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September October 2007
RAD IO Sirenwinnertakesout Snickers ‘Hoedown’, winner of the 2007 Siren Awards, won the Radio Grand Prix at the Cannes Advertising Festival in June. The radio spot, via Clemenger BBDO, Melbourne, is the first Australian winner in this category. The Snickers spot, written by Paul Reardon and Jonas Peterson, was entered into Cannes by Commercial Radio Australia as the winner of the 2007 Siren Awards. Australia also won a Silver Radio Lion for a campaign for Foxtel’s Crime and Investigation Network - called ‘Stabbing’ and ‘Girls’, were written by Vince Lagana and Jason Ross from Saatchi & Saatchi Sydney. CHIEF EXECUTIV E OF FICER of Commercial Radio Au stralia, J oan Warner said it was a fantastic effort that Australia had ta ken out th e Grand Prix - and also a Silver Lion - at Cannes this year. “Congratulations to the Sni ckers ad for bei ng best r adio ad i n th e world and also to the other winners and finalists in Cannes this ye ar,” says Ms Warner. “The two-minute Sni ckers ad is the length of an entire ad break on radio and demonstrates the flexibili- ty of ra dio wi th an alt ernat ive approach to the tradition of shorter radio spots. To be recognized inter- nationally by some of the best cre- ative minds in the world is a fantas- tic achievement,” Ms Warner said. “It is also great t hat Pa ul an d Jonas could be in Cannes - th anks to t he prize from winning Sirens which included a trip to Can nes - to receive the Grand Prix.” Ms Warner said the industry had worked hard over the past few years to en courage more crea tivity and excellence in radio ads. Australia’s judge at Cannes, Ralph van Di jk f rom agency Eardrum, Sydney said: “Eleven shortlisted ads from 47 entered from Australia is a very good strike rate for what is the most highly contested adver tising festival in the worl d. Wi nning a Silver and the Grand Prix is the icing on the cake. “It’s a great reward f or a ll t he work Commercial Ra dio Australia has been doing to encourage greater creativity and improve the profile of radio amongst agencies. Through the Siren Awards, cr eative work- shops and the annual masterclasses, we have been able to i nspire agen- cies and encourage clients to invest more time, mone y and e ffort in to their radio campaigns.” Winner of the Silver Radio Lion, Vinc e Lagan a from Saat chi & Saatchi Sydney was als o r ewarded for h is hard work and cr eativity. He s aid the idea beh ind the wi n- ning ad was creating a realistic situ- ation for the listener. “The campaign is de signe d to If you would like to enter your commercial into the 2008 Siren Awards and be in the running to win a trip to Cannes, go to: www.sirenawards.com.au 16 CAM PA I GN B RIE F sound like a real 00 0 emergency call, with distressed c allers t alking to emergency operators. At the end of the call we reveal that the callers are n ot actua lly in volved i n r eal emergencies, but rat her t hey a re watching r e-enactments of cr imes on Foxtel’s Crime and Investigation channel,” says Lagana. Says Saatchi’s Jason Ross: “We’re both really excited about the Lion - it's even more satisfying to back up after we both won Lions the previ- ous year as well.” Vince Lagana (left) and Jason Ross SE PT E MBE R/OCTOB E R 2 007 Peterson (left) and Reardon at Cannes this year From left: Reardon, Peterson and van Dijk in Cannes
November December 2007
July August 2007