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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : September October 2007
FO R T H E R E C ORD CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS INA MOVE THAT CREATED WAVES on bot h sides of the Tasman, Colenso BBDO Auckland ECD Richard Mad docks will take up the executive creative director role at Clemenger BBDO Sydney, to be replaced by Nick Worthington, who has been lured from the regional creative director role at Publicis Mojo Auckland. Maddocks moves in December, Worthin gton early nex t year . Aft er ei ght years at Colenso BBDO, Maddocks leaves the agency in the number one posi- tion in New Zealand for the third consecutive year in the Campaign Brief Creative Rankings. Maddocks began his c areer in Australia before movin g to Mojo NZ in the mid 90’s. At the end of 1999 he joined Colenso BBDO, firstly as a writer and eventually advancing to cre- ative director in 2004. Worthington is a real coup for BBDO in t his region. “We are extremely fortunate to be able t o attract someone of Nick’s calibre to our group,” said Colenso BBDO chairman Roger MacDonnell. “He is c urrently rated one of the top three creatives in the world, with ten gold lions, eleven D&AD pencils and ten gold British TV awards to his credit. He is re- joining BBDO as he spent a num- ber of years at AMV BBDO in London.” Adds Clemenger Group executive chairman Robert Morgan: “These moves reflect our passion for creative leadership in this part of the world. With Nick Worthington in Auckland, Duster in Wellington, James McGrath in Melbourne and Richard Maddocks in Sydney - we now have the best creative leader- ship of any network across Australia and New Zealand.” In another big move, Saatchi & Saatchi Australia’s executive cre- ative director, David ‘ Nobby’ N obay announced he was l eavi ng t he agency to pursue a new challenge. “Saatchi & S aatchi feels very privi- leged to have had more than four extraordinary years with Nobby to EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM Maddocks - to ECD of Clemenger BBDO, Sydney firmly position the agency through- out that time as the No. 1 creative agency in Australasia, including three successive years as Campaign Brief’s Agency of The Year,” said Saatchi & Saatchi chief executive Simone Bartley. Nobay is currently ranked number one CD in Australasia on the CB Creative Rankings. While sources claim that Nobay will become a part ner in Droga 5, which currently has offices in New York and Los Angeles, Nobby himself continues to deny it, as does David Droga via an email to CB. The plan, acc ordin g to the same sources, is for Nobby to work on global business with Droga in the States, and to set up a Droga 5 operation in Australia next year. Coinciding with the move by Juggi Ramakrishnan to the ECD gig at BBDO Sing apor e, Saat chi ’s Sin gapore h as put new creati ve leadership in place, starting with the promotion of Richard Copping to CD and the hiring of Andrew Petch as associate creative director. In addition, John Kyriakou will be join- ing the agency as r egional creative and management partner for the UOB r eg ional bu sines s. Says Saat chi Si ngapor e CEO M ike Rebel o: “The appoi ntment of Andrew Petch as associate CD is a critical hire for us. Andrew is com- ing from Saatchi & Saatchi London Worthington - to ECD of Colenso BBDO, Auckland where h e was t he g lobal c reative lead on Sony Ericsson. Prior to that Petchy worked a t Public is London and a t BMF in Sydney wh ere his ‘Tongue’ sp ot for Toohey’s Extra Dry b eer won a s tack o f i nterna- tional creat ive award s. Pet chy is a great guy, a n amazing creative and fiercely passionate about digital and media innovation.” After only six months as associ ate CD, Simon La ngley has b een p ro- Petch - to associate CD of Saatchi’s Singapore moted to creative director of BMF Sydney, the agency fresh from cele - br ating its sale to the P hoton Group. “ In the short t ime Simon has been here, he has demonstrated all the m akings o f being a great CD,” says executive creative direc- tor, Warren B rown. For Langley, this breaks a successful decade long partnership with Richard Morgan, together the y have won nume rous awards at top shows like Cannes, ? Nobby (left) with Droga - the pair are set to become partners and open Droga 5 in Australia early next year SEPTE MBE R/OCTOB E R 2 007 CAM PA IGN B R I E F 5
November December 2007
July August 2007