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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : Caxton Awards 2007
CAXT ONS 2007 for over 30 years without any major criticism or political upheaval. Maybe because it’s so much “ more than another award show. There are the speakers, debates, Bollinger run and the talent quest - an event far more challenging than writing an ad - and then somewhere, in amongst all this, come the awards. In fact, when a colleague at work said he’d rather go to Caxtons than Cannes I almost agreed with him. So, picking the QB is an honour as well as a responsibility. In choosing the winner I wanted to reflect two things: First, the opinions of my fellow jurors*. And secondly, the nature of the medium. The Caxtons recognises the best of newspaper advertising. Newspapers are a news medium, and while our daily paper has become a more colourful world, the soul of a paper is, to me, still black and white. I was looking for a great idea that made great use of the nature of the medium. Interestingly there is no category ‘best use of medium’ so maybe that’s what the QB should be. So, from three possible contenders - you can work those out from the number of Caxtons things got - I ended up on ‘Maze’ for Tourism Victoria by Publicis Mojo Australia. It’s fresh. It’s simple. It’s charming. It stands out. And it belongs in a newspaper. *All press ads seem to have an asterisk so here’s mine. It was a great jury to be part of, affable, mature and distinguished. I hope my grammar’s up to Rebecca Carrasco’s standards. BEN WELSH - CHAIRMAN OF JUDGES ” I have always had a high regard for the Caxtons. It has managed to survive Outgoing Caxton chairman Tom Moult was praised for his tremendous efforts over the last three years to reinvigorate the Caxtons Incoming Caxton chairman Rob Belgiovane promised to broaden the Caxton Awards next year to include digital creativity John Bevins (a 1986 photo) was the worthy recipient of the Denis Everingham Award for his contribution to Australian advertising BYRONBAY CAXTON Saatchi & Saatchi New Zealand headed an exclusive clutch of just eight shops to score gongs at the 33rd Annual Caxton Awards and Seminar, held at the Byron at Byron Resort, Byron Bay in late October. Saatchi’s won an impressive four Caxtons from their five finalists, the only NZ shop to win. Host Sydney, Happy Soldiers Sydney and Publicis Mojo Australia each scored two Caxtons. Publicis Mojo also won the Quinlivan Black Chairman’s Award for their Tourism Victoria ‘Maze’ advertisement. Four agencies won one Caxton apiece: DDB Sydney, Ad Impact Perth, KWP! Adelaide and M&C Saatchi, Melbourne. A highlight of the night was the presentation of the Denis Everingham Award to the legendary John Bevins, one of Australia’s greatest ever copywriters. AGENCY Happy Soldiers, Sydney Publicis Mojo Australia* DDB Sydney Ad Impact, Perth KWP!, Adelaide M&C Saatchi, Melbourne Clemenger BBDO, Sydney Clemenger BBDO, Adelaide DDB New Zealand M&C Saatchi, Sydney Loud, Sydney Marketforce, Perth Saatchi & Saatchi, Sydney BMF, Sydney CHE, Melbourne The Glue Society, Sydney Lowe New Zealand M&C Saatchi, Melbourne Special, New Zealand 303, Perth Whybin\TBWA, Sydney CAX FIN. Saatchi & Saatchi New Zealand 45 Host, Sydney 27 26 25 15 11 11 11 -4 -3 -3 -3 -2 -2 -2 -1 -1 -1 -1 -1 -1 -1 -1 *Plus the QuinlivanBlack Chairman’s Award. Agencies not credited for Craft categories
AWARD Awards 2007
September October 2007